Description
Central to the course will be the formation of entrepreneurial teams, the development of a viable new venture concept and the preparation and presentation of a goal-oriented business plan.
AP/ADMS 3920 3.0 - WINTER 2012
NEW VENTURE AND SMALL BUSINESS MANAGEMENT
Drafted Dec 29, 2011
INSTRUCTOR
Tony J ohnston, MBA, BA (Econ), CGA, CMC
Email: [email protected]
Tony Johnston is a pragmatic and resourceful results-oriented business leader and management advisor.
Having worked for and with a range of mainly B2B oriented companies, his industry experience spans oil
& gas, energy, mining, technology, biotechnology, manufacturing, commercial services, financial
services and investment banking. This has provided him opportunities to analyze the strategic,
operational and financial dimensions of hundreds of companies and help many address pressing issues
and achieve better results in their businesses.
Over the course of his career Tony has successfully held top-level executive and management advisory
positions, launched new ventures, led sales & marketing teams, directed manufacturing operations and
met the financing needs of a wide range of public and private small, medium and large-sized companies.
Consequently, he has both proven strengths in general & turnaround management, strategy evaluation &
reformulation, finance & financing, and operational execution and an extensive and functionally diverse
network of senior level contacts that can be drawn on as needed.
His record of success in public and private company CEO, CRO, CFO, and other senior management
positions includes: i) negotiating and closing more than $2.5 billion in major public and private debt,
equity, derivative and M&A transactions; ii) growing a public company's value by over $66 million; iii)
delivering a $12.6 million / 3x investment gain for venture capital partners within 2 years; iv) leading five
corporate turnarounds; and v) launching successful new businesses in Biotechnology, Securitized
Mortgage Servicing, and Consulting.
The Course Instructor will be available for discussions with students in the hallway outside the
R-N203 lecture location during the 30 minutes before and after each session.
COURSE OVERVIEW
Number of sessions: 12 (spread over 13 weeks due to Reading Week on Feb 18 to 24)
Length of each session: 3 hours on Fridays from 11:30 AM to 2:30 PM
Total session length: 36 hours
The goal of this course is to help prepare students to become successful entrepreneurs and/or
effective members of an entrepreneurial team, should some future circumstance present them
with such an opportunity or create such a need. This will be done helping them (a) explore the
dimensions of new venture creation and small business management, and (b) from both an
academic and a practical perspective, examine the multidimensional challenges and rewards
inherent in being an entrepreneur, intrepreneur, family business participant or franchise operator.
1
Central to the course will be the formation of entrepreneurial teams, the development of a viable
new venture concept and the preparation and presentation of a goal-oriented business plan. This
set of activities will assist students to consider the multitude of factors that contribute to venture
success such as opportunity recognition, evaluation of industry attractiveness, assessment of
what is a realizable market opportunity, recruiting partners and key staff members, organizing a
sales effort, structuring finances and human resources, and managing such other factors as
production, facilities, cost containment, administrative operations and results management and
reporting. Over the course of these studies, the various functional areas operative in most
businesses will be reviewed, particularly in the context of how they relate specifically to
planning for a new venture and the management of ongoing operations in a small business
setting.
COURSE OBJECTIVES
On completing this course, students should have achieved the following educational objectives:
1. become familiar with the current state and characteristics of entrepreneurship in Canada,
and be able to identify and understand models of success as typified by profiles of
successful entrepreneurs;
2. understand the advantages, disadvantages and appropriateness of different (i) legal
structures for businesses and (ii) avenues of entry into small business ownership;
3. have developed a framework for the analysis of strategic problems and practical
operational issue resolution in new ventures and small businesses situations and become
familiar with how to approach managing key functional areas such as marketing, sales,
operations, human resources management, finance, etc.;
4. appreciate the importance of business planning, the different types of plans used in
business, the steps required to prepare these and when and to what extent detailed vs
conceptual planning is useful and/or appropriate;
5. with partners, have prepared and presented a goal-oriented business plan for a start-up
enterprise of their choice utilizing appropriate techniques and theory covering all needs
and functional areas of their proposed new business venture;
6. be able to identify and understand the defining characteristics of the critical stages in the
cycle of business start-up, growth, re-evaluation and exit and what issues typify each; and
7. be able to identify the warning signs of difficulty in a business enterprise, appreciate the
risks and costs of failure, and be familiar with generic turnaround / renewal strategies.
REQUIRED COURSE TEXT
Longenecker, J .G, Donlevy; L.B, Calvert, V.A.C., Moore, C.M., Petty, J .W., Palich, L.E., Small
Business Management: Launching and Growing New Ventures. Fourth Canadian Edition.
(2010) Thompson-Nelson.
OPTIONAL SUPPLEMENTARY RESOURCE TEXTS
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide For
Anyone Starting Anything. Penguin Group (2004) >a free download PDF containing the
table of contents, index and Chapter 1: The Art of Starting (PDF: 295KB) is available at
2
http://www.guykawasaki.com/the-art-of-the-start/artprop.pdf and for a description of this
book and testimonial recommendations referhttp://www.guykawasaki.com/the-art-of-the-
start/ [Note: this book can be borrowed from the Toronto Public Library in both hard back
version (17 copies) as well as an internet accessible, downloadable audio book version athttp://www.torontopubliclibrary.ca/detail.jsp?Entt=RDM2765381&R=2765381]
Kubr, T, Marchesi, H, Ilar, D, Starting up: Achieving success with professional business
planning. McKinsey & Company (1998) > available for free download online viahttp://www.entrepreneur.dk/Dokumenter/startUpHandbook.pdf
Business Plan Preparation: Manual For Entrepreneurs. McKinsey & Company (1998) >
65 PowerPoint slide presentation PDF available for free download online viahttp://www.cartierwomensinitiative.com/site/uploads/pdf/McKinsey BP advice.pdf
Business Plan Preparation Templates. Business Development Bank of Canada (Word
document template for preparing and presenting verbiage and Excel workbook template for
preparing and presenting financials) with examples of a completed plan (Doors to the World)
in PDF format >available for free download online viahttp://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.aspx
COURSE STRUCTURE
The course has been organized so as to cover key sub-topics and explore the nature of the
principal activities and functional components inherent in establishing and operating a small
business.
To help better position students to become successful entrepreneurs, should ambition,
opportunity or circumstance compel them to take such a step, over the course of the session they
will be required form and structure themselves into up to 16 new venture entrepreneurial teams
consisting of some 4 to 7 people (e.g. leader, marketing, sales, operations, finance, human
resources, product development, etc). These teams will be tasked with researching venture
opportunities, formulating a new business idea, documenting the marketing rationale supporting
the idea, developing a business plan, and preparing and presenting a objective oriented business
presentation.
Week Date Topic Readings Submissions
1 J an 6 Overview of Course and Introduction to
Entrepreneurship
Ch. 1, 3
2 J an 13 Legal and Regulatory Issues Ch. 4, 10
3 J an 20 Concept, Strategy and Business Plan Ch. 2, 5
4 J an 27 Marketing, Promotion and Distribution Ch. 6, 7, 8 GroupMember Forms
5 Feb 3 Sales and Human Resources Ch. 9
3
6 Feb 10 Q&A / General Discussion Session
Midterm: In class
7 Feb 17 Operations (Premises and Production) Ch. 11, 12 BusConcept 2-Pager
8 Feb 24 Reading week – no class
9 Mar 2 Finance, Financing and Accounting Ch. 13, 14
10 Mar 9 Growth, Crisis, Turnaround and Exit Ch. 15, 16
11 Mar 16 5 Student Business Pitch Presentations* Written Business Plan
1
st
Presenting
Groups’ Peer
Evaluations
12 Mar 23 6 Student Business Pitch Presentations*
r
Evaluations
2
nd
Presenting
Groups’ Pee
13 Mar 30
Summarization and Exam Topic
Review
r
Evaluations
5 Student Business Pitch Presentations*,
Course
3
rd
Presenting
Groups’ Pee
14 to
17
Apr 20
time and location
set by Registrar's Office
Between
Apr 4 &
Final Exam: exact date,
* Business Pitch Presentation: To consist of up to 20 minute presentation +10 minute Q&A based
on 10 to 12 slides in which all group members will be required at least to introduce themselves
VALUATION
E
Item Description of Student Product Weight
1 Midterm (in class) 20%
2 t
Bus Plan and Pitch Presentation)
5%
†
New Business Concept Documen
(to serve as basis for developing
3 Business Plan (based on above) 25%
†
4 New Business Pitch Presentation 15%
†
5 Group-Member Peer Evaluation 5%
6 Final Exam 30%
Total 100%
†
Group Mark: assigned equally to all group members
4
GROUP PROJECT DESCRIPTION:
- NEW BUSINESS CONCEPT, PLAN, AND PITCH PRESENTATION
In this course students will be required to develop a business concept, a purpose-driven business
plan and a goal-oriented business pitch presentation for a new venture of your choice. Your new
venture can be a product-based or a service-based business that is bricks-and-mortar based or an
pro
ument
online business, etc.
Student’s individual course grades will include the results from each student’s business plan
ject related group work, namely:
1. group’s result on written new business concept /idea doc ,
2. group’s result on written business plan,
3. group’s result on new business pitch presentation, and
4. individual peer evaluation mark as judged by your group’s other 3-6 students.
IMPORTANT NOTE: All students will be responsible for (i) finding, forming and structuring
themselves into one of a maximum of 16 groups comprised of some 4-7 students each and (ii) f
cooperatively working together to so that the course’s required 4 group project related
or
document’s required submission date of Feb
27 (optional).
REQUIRE G P R S S:
1. Wr e
components mentioned above get completed and presented on or before the required due date.
Should students experience difficulties or have uncertainties about matters related to their
group’s business plan project, you are invited but not required to brainstorm ideas and / or
discuss your possible new business idea(s) with the Prof as well as seek the Prof’s feedback on
your proposed business concept 2-pager before the
D ROUP ROJECT ELATED UBMISSION
itt n Business Concept / Idea Document:
o Due in class Feb 17. No late submissions will be accepted.
Your Business Concept / Idea Document assignment must be typed, 1.5x to 2x
spacing with one-inch margins on 8.5" X 11" paper. Max 2 pages in length with
cover plus up to 4 illustrations and / or charts. Marks will be deducted for
unprofessionally presented papers that show sloppiness or significant defects in
o
ation and fundamental written expression.
Recom
ess concept / idea
r service
eur/legal entity
Confidentiality notice
spelling, grammar, punctu
mended format is:
New busin
Title page
? Name of the product o
? Name of initiator/entrepren
?
? Illustration, if appropriate.
5
Maximum of two pages of text, including:
rvice
cs
Description of customers & what will compel them to buy offering
, to understand the idea
o
Kubr, T, Marchesi, H, Ilar, D, Starting up: Achieving success with professional
29 to 43
o Evaluation: 5% of total grade based on mark given by Prof
2. Wr e
? Description of product or se
? Customer benefit
? Innovative characteristi
?
? Revenue mechanism.
Maximum 4 illustrations or charts, if necessary
Task Relevant Instructional Support Information:
business planning, McKinsey & Company (1998) >pages
itt n Business Plan:
o Due in class Mar 23. No late submissions will be accepted
Your Business Plan group project assignment submission must be typed, 1.5x to
2x spacing with one-inch margins on 8.5" X 11" paper and be a maximum of 25
pages in length plus appendices. Marks will be
o
deducted for unprofessionally
presented papers that show sloppiness or significant defects in spelling, grammar,
o be required to select and clearly identify one
of the following as the objective or purpose that their formalized, detailed
bu
1. raise capital
punctuation and fundamental written expression.
Importantly, each venture group will
siness plan is intended to service:
(i.e. equity from angel or venture investors or debt from a
2. attract key recruit
lender)
(i.e. important director, experienced / rain-maker CEO or
3. attract key third-party business support
key employee)
(i.e. strategic partner, key supplier
or major customer)
4. obtain government support (i.e. get grant or win regulatory approval)
5. other (as appropriate to circumstance – groups selecting this option will be
o
h, L.E., Small Business Management: Launching and Growing New
required to get Prof’s approval prior to Reading Week)
Task Relevant Instructional-Support Information:
Longenecker, J .G, Donlevy; L.B, Calvert, V.A.C., Moore, C.M., Petty, J .W.,
Palic
6
Ventures. Fourth Canadian Edition. (2010) Thompson-Nelson. >pages 102 to
129
J ohnston, T., How to Prepare a Company to Successfully Raise Equity Capital
[White Paper]. Compass North Inc. (2011) >available for free download online
ia vhttp://www.compassnorthinc.com/CNi White Paper_How to Prepare a Company
to Successfully Raise Equity Capital_20111207.pdf
Business Plan Preparation Templates. Business Development Bank of Canada
(Word document template for preparing and presenting verbiage and Excel
of a
ompleted plan (Doors to the World) in PDF format > available for free
x
workbook template for preparing and presenting financials) with examples
c
download online viahttp://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.asp
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide
reneurs.
MaRS Discovery District (A member of the Ontario Network of Excellence) >
g online viahttp://www.marsdd.com/entrepreneurs-toolkit/entrepreneurship101
For Anyone Starting Anything, Penguin Group (2004) >pages 66 to 75
Entrepreneurship 101 - Essential information for emerging entrep
available for free download or accessin
o Evaluation: 25% of total grade based on mark given by Prof
3. Group Business Pitch Presentation (maximum of 20 min plus 10 minute Q&A):
heduled during one of the last
o
f building and
r entrepreneurial
enture. MaRS Discovery District (A member of the Ontario Network of
o Pitch Presentations will be due to be given as sc
three sessions in March
nal-Support Information: Task Relevant Instructio
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide
For Anyone Starting Anything, Penguin Group (2004) >pages 44 to 65
Entrepreneurship 101 - The Pitch: overview of the essentials o
delivering an effective pitch to help you find financing for you
v
Excellence) >available for free download or accessing online viahttp://www.marsdd.com/entrepreneurs-toolkit/sessions/the-pitch
o Evaluation: 15% of total grade (2/3 weight by Prof and 1/3 weight by student
groups)
7
4. Pee
o
r Evaluation:
Evaluations your other group members are due to be handed in to the Prof in class
on same day your group’s business pitch presentation is given. No late
o
o
es around, make sure to
o
ple, if YOU
o
submissions will be accepted.
To avoid having free-riders in your group, you will have an opportunity to
evaluate your other group members in terms of their contribution to the project.
You will simply submit a sheet of paper with the names of all group members and
a score from 1 to 5 next to each name (not including yourself!), indicating how
much each person contributed to group assignment (i.e. from low where 1 =‘very
little’ to high where 5 =‘full’). As what goes around com
be fair in scoring your group members!
YOUR personal peer evaluation score will be calculated as an average of the
scores YOU receive from your group’s other members. For exam
receive 4, 5, 3, 4, then YOUR score will be 4 out of 5.
IMPORTANT WARNING: If you do not submit a peer evaluation score for your
group members, you will not receive a peer evaluation score yourself (i.e., you
o ade based on average mark given by peers in student
group.
will get 0 out of 5)
Evaluation: 5% of total gr
8
doc_261046005.pdf
Central to the course will be the formation of entrepreneurial teams, the development of a viable new venture concept and the preparation and presentation of a goal-oriented business plan.
AP/ADMS 3920 3.0 - WINTER 2012
NEW VENTURE AND SMALL BUSINESS MANAGEMENT
Drafted Dec 29, 2011
INSTRUCTOR
Tony J ohnston, MBA, BA (Econ), CGA, CMC
Email: [email protected]
Tony Johnston is a pragmatic and resourceful results-oriented business leader and management advisor.
Having worked for and with a range of mainly B2B oriented companies, his industry experience spans oil
& gas, energy, mining, technology, biotechnology, manufacturing, commercial services, financial
services and investment banking. This has provided him opportunities to analyze the strategic,
operational and financial dimensions of hundreds of companies and help many address pressing issues
and achieve better results in their businesses.
Over the course of his career Tony has successfully held top-level executive and management advisory
positions, launched new ventures, led sales & marketing teams, directed manufacturing operations and
met the financing needs of a wide range of public and private small, medium and large-sized companies.
Consequently, he has both proven strengths in general & turnaround management, strategy evaluation &
reformulation, finance & financing, and operational execution and an extensive and functionally diverse
network of senior level contacts that can be drawn on as needed.
His record of success in public and private company CEO, CRO, CFO, and other senior management
positions includes: i) negotiating and closing more than $2.5 billion in major public and private debt,
equity, derivative and M&A transactions; ii) growing a public company's value by over $66 million; iii)
delivering a $12.6 million / 3x investment gain for venture capital partners within 2 years; iv) leading five
corporate turnarounds; and v) launching successful new businesses in Biotechnology, Securitized
Mortgage Servicing, and Consulting.
The Course Instructor will be available for discussions with students in the hallway outside the
R-N203 lecture location during the 30 minutes before and after each session.
COURSE OVERVIEW
Number of sessions: 12 (spread over 13 weeks due to Reading Week on Feb 18 to 24)
Length of each session: 3 hours on Fridays from 11:30 AM to 2:30 PM
Total session length: 36 hours
The goal of this course is to help prepare students to become successful entrepreneurs and/or
effective members of an entrepreneurial team, should some future circumstance present them
with such an opportunity or create such a need. This will be done helping them (a) explore the
dimensions of new venture creation and small business management, and (b) from both an
academic and a practical perspective, examine the multidimensional challenges and rewards
inherent in being an entrepreneur, intrepreneur, family business participant or franchise operator.
1
Central to the course will be the formation of entrepreneurial teams, the development of a viable
new venture concept and the preparation and presentation of a goal-oriented business plan. This
set of activities will assist students to consider the multitude of factors that contribute to venture
success such as opportunity recognition, evaluation of industry attractiveness, assessment of
what is a realizable market opportunity, recruiting partners and key staff members, organizing a
sales effort, structuring finances and human resources, and managing such other factors as
production, facilities, cost containment, administrative operations and results management and
reporting. Over the course of these studies, the various functional areas operative in most
businesses will be reviewed, particularly in the context of how they relate specifically to
planning for a new venture and the management of ongoing operations in a small business
setting.
COURSE OBJECTIVES
On completing this course, students should have achieved the following educational objectives:
1. become familiar with the current state and characteristics of entrepreneurship in Canada,
and be able to identify and understand models of success as typified by profiles of
successful entrepreneurs;
2. understand the advantages, disadvantages and appropriateness of different (i) legal
structures for businesses and (ii) avenues of entry into small business ownership;
3. have developed a framework for the analysis of strategic problems and practical
operational issue resolution in new ventures and small businesses situations and become
familiar with how to approach managing key functional areas such as marketing, sales,
operations, human resources management, finance, etc.;
4. appreciate the importance of business planning, the different types of plans used in
business, the steps required to prepare these and when and to what extent detailed vs
conceptual planning is useful and/or appropriate;
5. with partners, have prepared and presented a goal-oriented business plan for a start-up
enterprise of their choice utilizing appropriate techniques and theory covering all needs
and functional areas of their proposed new business venture;
6. be able to identify and understand the defining characteristics of the critical stages in the
cycle of business start-up, growth, re-evaluation and exit and what issues typify each; and
7. be able to identify the warning signs of difficulty in a business enterprise, appreciate the
risks and costs of failure, and be familiar with generic turnaround / renewal strategies.
REQUIRED COURSE TEXT
Longenecker, J .G, Donlevy; L.B, Calvert, V.A.C., Moore, C.M., Petty, J .W., Palich, L.E., Small
Business Management: Launching and Growing New Ventures. Fourth Canadian Edition.
(2010) Thompson-Nelson.
OPTIONAL SUPPLEMENTARY RESOURCE TEXTS
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide For
Anyone Starting Anything. Penguin Group (2004) >a free download PDF containing the
table of contents, index and Chapter 1: The Art of Starting (PDF: 295KB) is available at
2
http://www.guykawasaki.com/the-art-of-the-start/artprop.pdf and for a description of this
book and testimonial recommendations referhttp://www.guykawasaki.com/the-art-of-the-
start/ [Note: this book can be borrowed from the Toronto Public Library in both hard back
version (17 copies) as well as an internet accessible, downloadable audio book version athttp://www.torontopubliclibrary.ca/detail.jsp?Entt=RDM2765381&R=2765381]
Kubr, T, Marchesi, H, Ilar, D, Starting up: Achieving success with professional business
planning. McKinsey & Company (1998) > available for free download online viahttp://www.entrepreneur.dk/Dokumenter/startUpHandbook.pdf
Business Plan Preparation: Manual For Entrepreneurs. McKinsey & Company (1998) >
65 PowerPoint slide presentation PDF available for free download online viahttp://www.cartierwomensinitiative.com/site/uploads/pdf/McKinsey BP advice.pdf
Business Plan Preparation Templates. Business Development Bank of Canada (Word
document template for preparing and presenting verbiage and Excel workbook template for
preparing and presenting financials) with examples of a completed plan (Doors to the World)
in PDF format >available for free download online viahttp://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.aspx
COURSE STRUCTURE
The course has been organized so as to cover key sub-topics and explore the nature of the
principal activities and functional components inherent in establishing and operating a small
business.
To help better position students to become successful entrepreneurs, should ambition,
opportunity or circumstance compel them to take such a step, over the course of the session they
will be required form and structure themselves into up to 16 new venture entrepreneurial teams
consisting of some 4 to 7 people (e.g. leader, marketing, sales, operations, finance, human
resources, product development, etc). These teams will be tasked with researching venture
opportunities, formulating a new business idea, documenting the marketing rationale supporting
the idea, developing a business plan, and preparing and presenting a objective oriented business
presentation.
Week Date Topic Readings Submissions
1 J an 6 Overview of Course and Introduction to
Entrepreneurship
Ch. 1, 3
2 J an 13 Legal and Regulatory Issues Ch. 4, 10
3 J an 20 Concept, Strategy and Business Plan Ch. 2, 5
4 J an 27 Marketing, Promotion and Distribution Ch. 6, 7, 8 GroupMember Forms
5 Feb 3 Sales and Human Resources Ch. 9
3
6 Feb 10 Q&A / General Discussion Session
Midterm: In class
7 Feb 17 Operations (Premises and Production) Ch. 11, 12 BusConcept 2-Pager
8 Feb 24 Reading week – no class
9 Mar 2 Finance, Financing and Accounting Ch. 13, 14
10 Mar 9 Growth, Crisis, Turnaround and Exit Ch. 15, 16
11 Mar 16 5 Student Business Pitch Presentations* Written Business Plan
1
st
Presenting
Groups’ Peer
Evaluations
12 Mar 23 6 Student Business Pitch Presentations*
r
Evaluations
2
nd
Presenting
Groups’ Pee
13 Mar 30
Summarization and Exam Topic
Review
r
Evaluations
5 Student Business Pitch Presentations*,
Course
3
rd
Presenting
Groups’ Pee
14 to
17
Apr 20
time and location
set by Registrar's Office
Between
Apr 4 &
Final Exam: exact date,
* Business Pitch Presentation: To consist of up to 20 minute presentation +10 minute Q&A based
on 10 to 12 slides in which all group members will be required at least to introduce themselves
VALUATION
E
Item Description of Student Product Weight
1 Midterm (in class) 20%
2 t
Bus Plan and Pitch Presentation)
5%
†
New Business Concept Documen
(to serve as basis for developing
3 Business Plan (based on above) 25%
†
4 New Business Pitch Presentation 15%
†
5 Group-Member Peer Evaluation 5%
6 Final Exam 30%
Total 100%
†
Group Mark: assigned equally to all group members
4
GROUP PROJECT DESCRIPTION:
- NEW BUSINESS CONCEPT, PLAN, AND PITCH PRESENTATION
In this course students will be required to develop a business concept, a purpose-driven business
plan and a goal-oriented business pitch presentation for a new venture of your choice. Your new
venture can be a product-based or a service-based business that is bricks-and-mortar based or an
pro
ument
online business, etc.
Student’s individual course grades will include the results from each student’s business plan
ject related group work, namely:
1. group’s result on written new business concept /idea doc ,
2. group’s result on written business plan,
3. group’s result on new business pitch presentation, and
4. individual peer evaluation mark as judged by your group’s other 3-6 students.
IMPORTANT NOTE: All students will be responsible for (i) finding, forming and structuring
themselves into one of a maximum of 16 groups comprised of some 4-7 students each and (ii) f
cooperatively working together to so that the course’s required 4 group project related
or
document’s required submission date of Feb
27 (optional).
REQUIRE G P R S S:
1. Wr e
components mentioned above get completed and presented on or before the required due date.
Should students experience difficulties or have uncertainties about matters related to their
group’s business plan project, you are invited but not required to brainstorm ideas and / or
discuss your possible new business idea(s) with the Prof as well as seek the Prof’s feedback on
your proposed business concept 2-pager before the
D ROUP ROJECT ELATED UBMISSION
itt n Business Concept / Idea Document:
o Due in class Feb 17. No late submissions will be accepted.
Your Business Concept / Idea Document assignment must be typed, 1.5x to 2x
spacing with one-inch margins on 8.5" X 11" paper. Max 2 pages in length with
cover plus up to 4 illustrations and / or charts. Marks will be deducted for
unprofessionally presented papers that show sloppiness or significant defects in
o
ation and fundamental written expression.
Recom
ess concept / idea
r service
eur/legal entity
Confidentiality notice
spelling, grammar, punctu
mended format is:
New busin
Title page
? Name of the product o
? Name of initiator/entrepren
?
? Illustration, if appropriate.
5
Maximum of two pages of text, including:
rvice
cs
Description of customers & what will compel them to buy offering
, to understand the idea
o
Kubr, T, Marchesi, H, Ilar, D, Starting up: Achieving success with professional
29 to 43
o Evaluation: 5% of total grade based on mark given by Prof
2. Wr e
? Description of product or se
? Customer benefit
? Innovative characteristi
?
? Revenue mechanism.
Maximum 4 illustrations or charts, if necessary
Task Relevant Instructional Support Information:
business planning, McKinsey & Company (1998) >pages
itt n Business Plan:
o Due in class Mar 23. No late submissions will be accepted
Your Business Plan group project assignment submission must be typed, 1.5x to
2x spacing with one-inch margins on 8.5" X 11" paper and be a maximum of 25
pages in length plus appendices. Marks will be
o
deducted for unprofessionally
presented papers that show sloppiness or significant defects in spelling, grammar,
o be required to select and clearly identify one
of the following as the objective or purpose that their formalized, detailed
bu
1. raise capital
punctuation and fundamental written expression.
Importantly, each venture group will
siness plan is intended to service:
(i.e. equity from angel or venture investors or debt from a
2. attract key recruit
lender)
(i.e. important director, experienced / rain-maker CEO or
3. attract key third-party business support
key employee)
(i.e. strategic partner, key supplier
or major customer)
4. obtain government support (i.e. get grant or win regulatory approval)
5. other (as appropriate to circumstance – groups selecting this option will be
o
h, L.E., Small Business Management: Launching and Growing New
required to get Prof’s approval prior to Reading Week)
Task Relevant Instructional-Support Information:
Longenecker, J .G, Donlevy; L.B, Calvert, V.A.C., Moore, C.M., Petty, J .W.,
Palic
6
Ventures. Fourth Canadian Edition. (2010) Thompson-Nelson. >pages 102 to
129
J ohnston, T., How to Prepare a Company to Successfully Raise Equity Capital
[White Paper]. Compass North Inc. (2011) >available for free download online
ia vhttp://www.compassnorthinc.com/CNi White Paper_How to Prepare a Company
to Successfully Raise Equity Capital_20111207.pdf
Business Plan Preparation Templates. Business Development Bank of Canada
(Word document template for preparing and presenting verbiage and Excel
of a
ompleted plan (Doors to the World) in PDF format > available for free
x
workbook template for preparing and presenting financials) with examples
c
download online viahttp://www.bdc.ca/en/advice_centre/tools/business_plan/Pages/default.asp
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide
reneurs.
MaRS Discovery District (A member of the Ontario Network of Excellence) >
g online viahttp://www.marsdd.com/entrepreneurs-toolkit/entrepreneurship101
For Anyone Starting Anything, Penguin Group (2004) >pages 66 to 75
Entrepreneurship 101 - Essential information for emerging entrep
available for free download or accessin
o Evaluation: 25% of total grade based on mark given by Prof
3. Group Business Pitch Presentation (maximum of 20 min plus 10 minute Q&A):
heduled during one of the last
o
f building and
r entrepreneurial
enture. MaRS Discovery District (A member of the Ontario Network of
o Pitch Presentations will be due to be given as sc
three sessions in March
nal-Support Information: Task Relevant Instructio
Kawasaki, Guy, The Art of the Start: The Time-Tested, Battle-Hardened Guide
For Anyone Starting Anything, Penguin Group (2004) >pages 44 to 65
Entrepreneurship 101 - The Pitch: overview of the essentials o
delivering an effective pitch to help you find financing for you
v
Excellence) >available for free download or accessing online viahttp://www.marsdd.com/entrepreneurs-toolkit/sessions/the-pitch
o Evaluation: 15% of total grade (2/3 weight by Prof and 1/3 weight by student
groups)
7
4. Pee
o
r Evaluation:
Evaluations your other group members are due to be handed in to the Prof in class
on same day your group’s business pitch presentation is given. No late
o
o
es around, make sure to
o
ple, if YOU
o
submissions will be accepted.
To avoid having free-riders in your group, you will have an opportunity to
evaluate your other group members in terms of their contribution to the project.
You will simply submit a sheet of paper with the names of all group members and
a score from 1 to 5 next to each name (not including yourself!), indicating how
much each person contributed to group assignment (i.e. from low where 1 =‘very
little’ to high where 5 =‘full’). As what goes around com
be fair in scoring your group members!
YOUR personal peer evaluation score will be calculated as an average of the
scores YOU receive from your group’s other members. For exam
receive 4, 5, 3, 4, then YOUR score will be 4 out of 5.
IMPORTANT WARNING: If you do not submit a peer evaluation score for your
group members, you will not receive a peer evaluation score yourself (i.e., you
o ade based on average mark given by peers in student
group.
will get 0 out of 5)
Evaluation: 5% of total gr
8
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