Description
Our paper about new venture and small business management fall 2011.
1
AP/ADMS 3920 3.0
NEW VENTURE AND SMALL BUSINESS MANAGEMENT
FALL 2011
COURSE OVERVIEW
This course examines the entrepreneurial processes of new venture creation and small business
management from both a theoretical and practical perspective. The emphasis is on issues that
affect success, including opportunity recognition, industry attractiveness and the development
and implementation of the business plan. The functional areas of business will also be developed
as they relate specifically to planning for new ventures and small business management.
COURSE OBJECTIVES
By the end of this course, students should have accomplished the following educational
objectives:
1. become familiar with the current state and characteristics of entrepreneurship in Canada,
and be able to identify and understand the profiles of successful entrepreneurs;
2. understand the advantages and disadvantages of alternate business structures and the
alternate modes of entry to small business;
3. have developed a framework for the analysis of strategic problems of new ventures and
small businesses and become more familiar with related theory in the functional areas of
marketing, operations, human resources management, finance, etc.;
4. appreciate the importance of the business plan and the steps required to prepare one;
5. have prepared a business plan for an enterprise of their choice utilizing appropriate
techniques and theory from the functional areas of business;
6. be able to identify and understand the critical stages and accompanying issues of small
business growth;
7. be able to identify the early warning signs of difficulty in these enterprises, appreciate the
costs of failure, and be familiar with generic turnaround strategies.
REQUIRED TEXT
Longenecker, J.G. Donlevy, L.B. Calvert, V.A.C. Moore, C.M. Petty, J.W. Palich, L.E. Small
Business Management: Launching and Growing New Ventures. Fourth Canadian Edition. (2010)
Thompson-Nelson.
2
COURSE STRUCTURE
The course is divided into key functional parts of establishing and operating a small business.
Students will be required to work in groups to develop and present a business plan.
Class Topic Assigned Reading
1 Introduction to the Course Ch. 1
2 Small Business Basics Ch. 4, 10
3 Strategy and Business Plan Ch. 2, 5
4 Marketing Ch. 6, 7, 8
5 Midterm: In class
6 Human Resources Ch. 9
7 Operations Ch. 11, 12
8 Financial Ch. 13, 14
9 Growth and Exit Ch. 15, 16
10 Student Presentations
11 Student Presentations
12 Student Presentations
13 Review
EVALUATION
Item Weight
1 Midterm (in class) 20%
2 Business Plan (see below) 25%
3 Presentation 15%
4 Peer Evaluation 5%
5 Final Exam 35%
100%
3
BUSINESS PLAN
In this course you will be required to develop a business plan for a venture of your choice. It can
be a product-based or a service-based business, a brink-and-mortar or an online business, etc.
You are welcome to discuss your business ideas with the Prof or submit a brief written proposal
for Prof’s comments before Oct 11 (optional).
The assignment must be completed in a group of 5-6 students. IMPORTANT: You are
responsible for finding your own group.
You will be graded in terms of 3 components: Your written business plan, your group
presentation, and your peer evaluation.
1. Written Business Plan:
o Your assignment must be typed, double-spaced, with one-inch margins on 8.5" X
11" paper. Max 25 pages in length plus appendices. Marks will be deducted for
papers with significant defects in spelling, grammar, punctuation and fundamental
written expression.
o Due in class the week of Nov 21. No late submissions will be accepted.
2. Group Presentation:
o Max 20 min plus Q&A
o Evaluation: 15% of total grade (1/2 weight by Prof and 1/2 weight by student
groups)
o Presentations will be scheduled for November.
3. Peer Evaluation:
o To avoid having free-riders in your group, you will have an opportunity to
evaluate your group members in terms of their contribution to the project.
o You will simply submit a sheet of paper with the names of all group members and
a score from 1 to 5 next to each name (not including yourself!), indicating how
much each person contributed to group assignment (i.e., 1= very little; 5 = fully).
Make sure to be fair in scoring your group members!
o YOUR personal peer evaluation score will be calculated as an average of the
scores YOU receive from your group members. For example, if YOU receive 4,
5, 3, 4, then YOUR score will be 4 out of 5.
o IMPORTANT: If you do not submit a peer evaluation score for your group
members, you will not receive a peer evaluation score yourself (i.e., you will get 0
out of 5)
o Due in class the week of Nov 21. No late submissions will be accepted.
doc_913062631.pdf
Our paper about new venture and small business management fall 2011.
1
AP/ADMS 3920 3.0
NEW VENTURE AND SMALL BUSINESS MANAGEMENT
FALL 2011
COURSE OVERVIEW
This course examines the entrepreneurial processes of new venture creation and small business
management from both a theoretical and practical perspective. The emphasis is on issues that
affect success, including opportunity recognition, industry attractiveness and the development
and implementation of the business plan. The functional areas of business will also be developed
as they relate specifically to planning for new ventures and small business management.
COURSE OBJECTIVES
By the end of this course, students should have accomplished the following educational
objectives:
1. become familiar with the current state and characteristics of entrepreneurship in Canada,
and be able to identify and understand the profiles of successful entrepreneurs;
2. understand the advantages and disadvantages of alternate business structures and the
alternate modes of entry to small business;
3. have developed a framework for the analysis of strategic problems of new ventures and
small businesses and become more familiar with related theory in the functional areas of
marketing, operations, human resources management, finance, etc.;
4. appreciate the importance of the business plan and the steps required to prepare one;
5. have prepared a business plan for an enterprise of their choice utilizing appropriate
techniques and theory from the functional areas of business;
6. be able to identify and understand the critical stages and accompanying issues of small
business growth;
7. be able to identify the early warning signs of difficulty in these enterprises, appreciate the
costs of failure, and be familiar with generic turnaround strategies.
REQUIRED TEXT
Longenecker, J.G. Donlevy, L.B. Calvert, V.A.C. Moore, C.M. Petty, J.W. Palich, L.E. Small
Business Management: Launching and Growing New Ventures. Fourth Canadian Edition. (2010)
Thompson-Nelson.
2
COURSE STRUCTURE
The course is divided into key functional parts of establishing and operating a small business.
Students will be required to work in groups to develop and present a business plan.
Class Topic Assigned Reading
1 Introduction to the Course Ch. 1
2 Small Business Basics Ch. 4, 10
3 Strategy and Business Plan Ch. 2, 5
4 Marketing Ch. 6, 7, 8
5 Midterm: In class
6 Human Resources Ch. 9
7 Operations Ch. 11, 12
8 Financial Ch. 13, 14
9 Growth and Exit Ch. 15, 16
10 Student Presentations
11 Student Presentations
12 Student Presentations
13 Review
EVALUATION
Item Weight
1 Midterm (in class) 20%
2 Business Plan (see below) 25%
3 Presentation 15%
4 Peer Evaluation 5%
5 Final Exam 35%
100%
3
BUSINESS PLAN
In this course you will be required to develop a business plan for a venture of your choice. It can
be a product-based or a service-based business, a brink-and-mortar or an online business, etc.
You are welcome to discuss your business ideas with the Prof or submit a brief written proposal
for Prof’s comments before Oct 11 (optional).
The assignment must be completed in a group of 5-6 students. IMPORTANT: You are
responsible for finding your own group.
You will be graded in terms of 3 components: Your written business plan, your group
presentation, and your peer evaluation.
1. Written Business Plan:
o Your assignment must be typed, double-spaced, with one-inch margins on 8.5" X
11" paper. Max 25 pages in length plus appendices. Marks will be deducted for
papers with significant defects in spelling, grammar, punctuation and fundamental
written expression.
o Due in class the week of Nov 21. No late submissions will be accepted.
2. Group Presentation:
o Max 20 min plus Q&A
o Evaluation: 15% of total grade (1/2 weight by Prof and 1/2 weight by student
groups)
o Presentations will be scheduled for November.
3. Peer Evaluation:
o To avoid having free-riders in your group, you will have an opportunity to
evaluate your group members in terms of their contribution to the project.
o You will simply submit a sheet of paper with the names of all group members and
a score from 1 to 5 next to each name (not including yourself!), indicating how
much each person contributed to group assignment (i.e., 1= very little; 5 = fully).
Make sure to be fair in scoring your group members!
o YOUR personal peer evaluation score will be calculated as an average of the
scores YOU receive from your group members. For example, if YOU receive 4,
5, 3, 4, then YOUR score will be 4 out of 5.
o IMPORTANT: If you do not submit a peer evaluation score for your group
members, you will not receive a peer evaluation score yourself (i.e., you will get 0
out of 5)
o Due in class the week of Nov 21. No late submissions will be accepted.
doc_913062631.pdf