A
PROJECT REPORT
ON
NEW PRODUCT DEVELOPMENT
AT
BHARAT PETROLEUM CORPORATION LTD
Submitted for the partial fulfillment of the requirement for the degree
Of BBA VIth Sem
Under The Guidance-
Submitted By-
Mr. AZIZUR REHMAN Kamini
Ro No-!"!#$%&
Class-BBA VIth Sem
Islamia Degree College Deoband
( Affiliated to C.C.S. University, Meert !
"#$%-$&
1
DECLARATION
I, KAMINI, student of B.B.A. ISLAMIA DEGREE COLLEGE, Deoband hereby
decare that !n "ro#ect Re$ort on '()* +,-DUC. D)V)/-+M)(. A. B0A,A.
+).,-/)UM /.D1 !s %y or!&!na 'or( not been sub%!tted for the A'ard of any
other De&ree, D!$o%a )oo's*+ )eo'sh!$ or other s!%!ar t!te
RAKES, K-MAR
BBA IIIrd .ear
Ro No+/0/1234
2
AC2(-*/)D3)M)(.
It 'as a &reat $r!5!e&e and &ood e6$er!ence to do the $ro#ect on '()* +,-DUC.
D)V)/-+M)(. A. B0A,A. +).,-/)UM /.D1 I a% 5ery than( fu to our
,.O.D and %y $ro#ect Gu!de Mr. A4i4r ,ehman for the!r 5auabe &u!dance and
su$$ort 'h!ch he$ed acco%$!shed %y 'or( In %uch better 'ay.
Last but not the east I 'oud to than(s %y fr!ends, fa%!y %e%bers and a those
he$ed for the acco%$!sh!n& dee$er understand!n& of the conce$t of '()*
+,-DUC. D)V)/-+M)(. A. B0A,A. +).,-/)UM /.D1
(2AMI(I!
3
CON7EN7S
SR NO "AR7IC-LARS "AGE NO.
3 IN7ROD-C7ION 3+8
9 RESEARC, "ROBLEMS 2+1
/ IND-S7R. :+4
8 INDIAN L-BRICAN7 IND-S7R. 30+31
2 COM"AN. "RO)ILE 3:+//
1 LI7ERA7-RE RE;IE< /8+/1
: RESEARC, ME7,ODOLOG. /:+/=
= DA7A ANAL.SIS AND IN7ER"ERA7ION /4+82
4 RELIABILI7. AND ;ALIDI7. O) >-ES7IONNAIRES 81+8:
30 RE7AILERS 8=+24
33 MEC,ANICS 10+:0
39 >-ES7IONNAIRE )OR RE7AILER :3+:1
3/ >-ES7IONNAIRE )OR MEC,ANICS ::+=9
38 )INDINGS =/+=8
32 CONCL-SIONS =2+=1
31 BIBLIOGRA",. =:+==
4
C0A+.), $
I(.,-DUC.I-(
5
I(.,-DUC.I-(
Bharat "etroeu% Cor$orat!on L!%!ted !s one of the ar&est state o'ned o! and &as co%$any
head?uartered !n Mu%ba!, Ind!a, '!th )ortune Goba 200 ran( of 9:9. Its cor$orate off!ce !s
ocated at Baard Estate, Mu%ba!. As the na%e su&&est, !ts !nterest are !n do'nstrea% $etroeu%
sector. It !s !n5o5ed !n ref!n!n& and reta!!n& of $etroeu% $roducts.
Bharat "etroeu% Cor$orat!on L!%!ted !s cons!dered to be a $!oneer !n Ind!an $etroeu% !ndustry
'!th 5ar!ous $ath brea(!n& !n!t!at!5es such as $ure for sure ca%$a!&ns, $etro cards, feet cards
etc. Bharat "etroeu% Cor$orat!on L!%!ted 'as aso one of the fore%ost or&an!@at!ons to
!%$e%ent ER" successfuy across !ts bus!ness do%a!n. It he$ed to centra!@e data and
subse?uent anays!s to %eet the chaen&!n& %ar(et scenar!o and !s st! ter%ed as a and%ar( !n
the sector. Bharat "etroeu% Cor$orat!on L!%!ted &ro'th $ost nat!ona!@at!on !n 34:1 has been
$heno%ena. One of the s!n&e d!&!t Ind!an re$resentat!5es !n )ortune 200 A )orbes 9000
!st!n&s. Bharat "etroeu% Cor$orat!on L!%!ted !s often referred to as an MNC !n "S- &rab. It !s
cons!dered a $!oneer !n %ar(et!n& !n!t!at!5es and e%$oys Best !n cass "ract!ces.
$.$
()* +,-DUC. D)V)/-+M)(.
In bus!ness and en&!neer!n& ne' $roduct de5eo$%ent BN"DC !s the co%$ete $rocess of br!n&!n&
a ne' $roduct to %ar(et. A $roduct !s a set of benef!ts offered for e6chan&e and can be tan&!be
Bthat !s, so%eth!n& $hys!ca you can touchC or !ntan&!be B!(e a ser5!ce, e6$er!ence, or be!efC.
7here are t'o $arae $aths !n5o5ed !n the N"D $rocess* one !n5o5es the !dea
&enerat!on, $roduct des!&n and deta! en&!neer!n&D the other !n5o5es %ar(et research
and %ar(et!n& anays!s. Co%$an!es ty$!cay see ne' $roduct de5eo$%ent as the f!rst sta&e !n
&enerat!n& and co%%erc!a!@!n& ne' $roduct '!th!n the o5era strate&!c $rocess of $roduct !fe
cyce %ana&e%ent used to %a!nta!n or &ro' the!r %ar(et share.
Because the N"D $rocess ty$!cay re?u!res both en&!neer!n& and %ar(et!n& e6$ert!se, cross+
funct!ona tea%s are a co%%on 'ay of or&an!@!n& $ro#ects. 7he tea% !s res$ons!be for a
as$ects of the $ro#ect, fro% !n!t!a !dea &enerat!on to f!na co%%erc!a!@at!on, and they usuay
re$ort to sen!or %ana&e%ent Boften to a 5!ce $res!dent or "ro&ra% Mana&erC. In those !ndustr!es
'here $roducts are techn!cay co%$e6, de5eo$%ent research !s ty$!cay e6$ens!5e and
$roduct !fe cyces are reat!5ey short, strate&!c a!ances a%on& se5era or&an!@at!ons he$s to
s$read the costs, $ro5!de access to a '!der s(! set and s$eeds u$ the o5era $rocess.
6
$." AB-U. .0) +,-DUC.
In Ind!a d!ese en&!nes are %ore $o$uar due to o'er cost of d!ese as co%$ared to "etro.
Auto%ob!es '!th d!ese en&!nes ha5e ca$tured %ore than 20E of the $assen&er auto%ob!es
%ar(et co%$r!s!n& Cars, S$ort -t!!ty ;eh!ces BS-;sC and Mut! -t!!ty ;eh!ces BM-;sC.
Ma#or OEMs such as )!at, Marut! Su@u(!, ,yunda!, MAM, 7A7A Motors etc. are sett!n& u$ ne'
d!ese en&!ne %anufactur!n& fac!!t!es F !ncreas!n& the!r e6!st!n& ca$ac!ty. Due to these factors,
the de%and for d!ese en&!ne o! re?u!red for these 5eh!ces !s e6$ected to !ncrease s!&n!f!canty.
MAK DGL Gen!th !s e6$ected to offer around 9E fue econo%y as co%$ared to SAE 32
PROJECT REPORT
ON
NEW PRODUCT DEVELOPMENT
AT
BHARAT PETROLEUM CORPORATION LTD
Submitted for the partial fulfillment of the requirement for the degree
Of BBA VIth Sem
Under The Guidance-
Submitted By-
Mr. AZIZUR REHMAN Kamini
Ro No-!"!#$%&
Class-BBA VIth Sem
Islamia Degree College Deoband
( Affiliated to C.C.S. University, Meert !
"#$%-$&
1
DECLARATION
I, KAMINI, student of B.B.A. ISLAMIA DEGREE COLLEGE, Deoband hereby
decare that !n "ro#ect Re$ort on '()* +,-DUC. D)V)/-+M)(. A. B0A,A.
+).,-/)UM /.D1 !s %y or!&!na 'or( not been sub%!tted for the A'ard of any
other De&ree, D!$o%a )oo's*+ )eo'sh!$ or other s!%!ar t!te
RAKES, K-MAR
BBA IIIrd .ear
Ro No+/0/1234
2
AC2(-*/)D3)M)(.
It 'as a &reat $r!5!e&e and &ood e6$er!ence to do the $ro#ect on '()* +,-DUC.
D)V)/-+M)(. A. B0A,A. +).,-/)UM /.D1 I a% 5ery than( fu to our
,.O.D and %y $ro#ect Gu!de Mr. A4i4r ,ehman for the!r 5auabe &u!dance and
su$$ort 'h!ch he$ed acco%$!shed %y 'or( In %uch better 'ay.
Last but not the east I 'oud to than(s %y fr!ends, fa%!y %e%bers and a those
he$ed for the acco%$!sh!n& dee$er understand!n& of the conce$t of '()*
+,-DUC. D)V)/-+M)(. A. B0A,A. +).,-/)UM /.D1
(2AMI(I!
3
CON7EN7S
SR NO "AR7IC-LARS "AGE NO.
3 IN7ROD-C7ION 3+8
9 RESEARC, "ROBLEMS 2+1
/ IND-S7R. :+4
8 INDIAN L-BRICAN7 IND-S7R. 30+31
2 COM"AN. "RO)ILE 3:+//
1 LI7ERA7-RE RE;IE< /8+/1
: RESEARC, ME7,ODOLOG. /:+/=
= DA7A ANAL.SIS AND IN7ER"ERA7ION /4+82
4 RELIABILI7. AND ;ALIDI7. O) >-ES7IONNAIRES 81+8:
30 RE7AILERS 8=+24
33 MEC,ANICS 10+:0
39 >-ES7IONNAIRE )OR RE7AILER :3+:1
3/ >-ES7IONNAIRE )OR MEC,ANICS ::+=9
38 )INDINGS =/+=8
32 CONCL-SIONS =2+=1
31 BIBLIOGRA",. =:+==
4
C0A+.), $
I(.,-DUC.I-(
5
I(.,-DUC.I-(
Bharat "etroeu% Cor$orat!on L!%!ted !s one of the ar&est state o'ned o! and &as co%$any
head?uartered !n Mu%ba!, Ind!a, '!th )ortune Goba 200 ran( of 9:9. Its cor$orate off!ce !s
ocated at Baard Estate, Mu%ba!. As the na%e su&&est, !ts !nterest are !n do'nstrea% $etroeu%
sector. It !s !n5o5ed !n ref!n!n& and reta!!n& of $etroeu% $roducts.
Bharat "etroeu% Cor$orat!on L!%!ted !s cons!dered to be a $!oneer !n Ind!an $etroeu% !ndustry
'!th 5ar!ous $ath brea(!n& !n!t!at!5es such as $ure for sure ca%$a!&ns, $etro cards, feet cards
etc. Bharat "etroeu% Cor$orat!on L!%!ted 'as aso one of the fore%ost or&an!@at!ons to
!%$e%ent ER" successfuy across !ts bus!ness do%a!n. It he$ed to centra!@e data and
subse?uent anays!s to %eet the chaen&!n& %ar(et scenar!o and !s st! ter%ed as a and%ar( !n
the sector. Bharat "etroeu% Cor$orat!on L!%!ted &ro'th $ost nat!ona!@at!on !n 34:1 has been
$heno%ena. One of the s!n&e d!&!t Ind!an re$resentat!5es !n )ortune 200 A )orbes 9000
!st!n&s. Bharat "etroeu% Cor$orat!on L!%!ted !s often referred to as an MNC !n "S- &rab. It !s
cons!dered a $!oneer !n %ar(et!n& !n!t!at!5es and e%$oys Best !n cass "ract!ces.
$.$
()* +,-DUC. D)V)/-+M)(.
In bus!ness and en&!neer!n& ne' $roduct de5eo$%ent BN"DC !s the co%$ete $rocess of br!n&!n&
a ne' $roduct to %ar(et. A $roduct !s a set of benef!ts offered for e6chan&e and can be tan&!be
Bthat !s, so%eth!n& $hys!ca you can touchC or !ntan&!be B!(e a ser5!ce, e6$er!ence, or be!efC.
7here are t'o $arae $aths !n5o5ed !n the N"D $rocess* one !n5o5es the !dea
&enerat!on, $roduct des!&n and deta! en&!neer!n&D the other !n5o5es %ar(et research
and %ar(et!n& anays!s. Co%$an!es ty$!cay see ne' $roduct de5eo$%ent as the f!rst sta&e !n
&enerat!n& and co%%erc!a!@!n& ne' $roduct '!th!n the o5era strate&!c $rocess of $roduct !fe
cyce %ana&e%ent used to %a!nta!n or &ro' the!r %ar(et share.
Because the N"D $rocess ty$!cay re?u!res both en&!neer!n& and %ar(et!n& e6$ert!se, cross+
funct!ona tea%s are a co%%on 'ay of or&an!@!n& $ro#ects. 7he tea% !s res$ons!be for a
as$ects of the $ro#ect, fro% !n!t!a !dea &enerat!on to f!na co%%erc!a!@at!on, and they usuay
re$ort to sen!or %ana&e%ent Boften to a 5!ce $res!dent or "ro&ra% Mana&erC. In those !ndustr!es
'here $roducts are techn!cay co%$e6, de5eo$%ent research !s ty$!cay e6$ens!5e and
$roduct !fe cyces are reat!5ey short, strate&!c a!ances a%on& se5era or&an!@at!ons he$s to
s$read the costs, $ro5!de access to a '!der s(! set and s$eeds u$ the o5era $rocess.
6
$." AB-U. .0) +,-DUC.
In Ind!a d!ese en&!nes are %ore $o$uar due to o'er cost of d!ese as co%$ared to "etro.
Auto%ob!es '!th d!ese en&!nes ha5e ca$tured %ore than 20E of the $assen&er auto%ob!es
%ar(et co%$r!s!n& Cars, S$ort -t!!ty ;eh!ces BS-;sC and Mut! -t!!ty ;eh!ces BM-;sC.
Ma#or OEMs such as )!at, Marut! Su@u(!, ,yunda!, MAM, 7A7A Motors etc. are sett!n& u$ ne'
d!ese en&!ne %anufactur!n& fac!!t!es F !ncreas!n& the!r e6!st!n& ca$ac!ty. Due to these factors,
the de%and for d!ese en&!ne o! re?u!red for these 5eh!ces !s e6$ected to !ncrease s!&n!f!canty.
MAK DGL Gen!th !s e6$ected to offer around 9E fue econo%y as co%$ared to SAE 32