The easiest way to write a testimonial is to speak it. Imagine a friend or colleague has asked you about the business or service - what would you say to them?
Either record your answer (most mobiles have a mini recorder in-built into them) or have someone scribble down your answer.
Structured approach: If you prefer a bit of structure, then write your answers to the following points:
Start with what prompted you to choose this course?
What did you do and what results did you get?
What did you like most about the course ?
Who would you recommend this course to? Why?
Anything else you would like to add.
Always write about specific details and not general comments.
The most powerful testimonials are ones that made using videos. Just grab your camera phone or webcam, and either get someone to ask you the structured questions listed above while you answer, or just talk about the product or service. Send the camera film to their mobile, or drop it onto a disk and mail it. Simple!
With all the above details you need to add details/info about your Institute too focusing its key features and advantages