Multi brand endorsement by the same celebrity would lead to overexposure

[abhishreshthaa]

The novelty of a celebrity endorsement gets diluted if he does too many advertisements.


This may be termed as commoditization of celebrities, who are willing to endorse its logo emblazoned on his bat.


But now Tendulkar endorses a Boost brand and the novelty of the Tendulkar-Sunfeast Campaign has scaled down.