abhishreshthaa
Abhijeet S
MTR
Having set its footmark firmly in the South Indian market, MTR is now set
to establish presence in the northern and western markets. Today, MTR packaged foods has nearly 200 offerings in 11 categories spices, instant mixes, ready-to-eat foods, vermicelli, ready to cook gravies, range of frozen products, papads, pickles, chips, snacks, burfis, and ice creams.
As the product line increased so did the sophistication in manufacturing processes. Out of a desire to offer children and families a quality ice cream range at reasonable prices, Mr Maiya of MTR embarked upon expanding his business to a variety of Softee ice creams, ice cream mixes and Cones. MTR swept the market in Bangalore leaving all competitors far behind.
Anticipating the needs of the modern working women, Mr Maiya introduced ready-to-eat foods in both North Indian & South Indian range such as Paneer Makhani, Dal fry, Pineapple sweet and sour, Palak Panneer, Bhendi fry, Panneer Makhani, Rajma Masala,
Channa Masala in North Indian range & Bisibelebhath, Pulao, Kharabhath, Avial in South Indian range. This revolutionary product is a fully cooked meal and all it requires before eating is to dip the pouch containing the ready to eat meal in hot water and cut open the pouch and eat.
Another recent launch has been softy ice creams, which, at Rs 5 per piece, have seen phenomenal growth. From four dispensing machines there are now
240 in two years. According to the sources, the test marketing for frozen foods (totaling 21) has just been completed and the formal launch is on the cards.
With the completion of test marketing of these products, MTR is betting high on them. “Frozen foods may turn out to be a big money spinner for us in the next four years,” Mr Maiya says.
Following is the list of MTR items:
1. Instant Rava Idli Mix (Wheat Cake Mix)
2. Instant Gulab Jamun Mix (Milk Cake Mix)
3. Instant Rice Idli Mix (Rice Cake Mix)
4. Instant Vada Mix
5. Instant Dosa Mix (Pan Cake Mix)
6. Instant Rava Dosa Mix (Wheat Cream Pancake)
7. Instant Masala Idli Mix
8. Instant Kesari Badam Gulab Jamun Mix (Milk Cake Mix)
9. Instant Rasam Mix (Soup Mix)
10. Instant Vermicelli
11. Instant Bisibelebhath Mix (Spiced Rice & Lentil)
12. Onion Vada Mix
13. Instant Kharabhath Mix
14. Badam Feast ( In powder form )
15. Instant Kesari Sira Mix
16. Instant Biryani ( Pulao )
17. Instant Vermicelli Idli Mix
18. Instant Vermicelli Payasam Mix
Having set its footmark firmly in the South Indian market, MTR is now set
to establish presence in the northern and western markets. Today, MTR packaged foods has nearly 200 offerings in 11 categories spices, instant mixes, ready-to-eat foods, vermicelli, ready to cook gravies, range of frozen products, papads, pickles, chips, snacks, burfis, and ice creams.
As the product line increased so did the sophistication in manufacturing processes. Out of a desire to offer children and families a quality ice cream range at reasonable prices, Mr Maiya of MTR embarked upon expanding his business to a variety of Softee ice creams, ice cream mixes and Cones. MTR swept the market in Bangalore leaving all competitors far behind.
Anticipating the needs of the modern working women, Mr Maiya introduced ready-to-eat foods in both North Indian & South Indian range such as Paneer Makhani, Dal fry, Pineapple sweet and sour, Palak Panneer, Bhendi fry, Panneer Makhani, Rajma Masala,
Channa Masala in North Indian range & Bisibelebhath, Pulao, Kharabhath, Avial in South Indian range. This revolutionary product is a fully cooked meal and all it requires before eating is to dip the pouch containing the ready to eat meal in hot water and cut open the pouch and eat.
Another recent launch has been softy ice creams, which, at Rs 5 per piece, have seen phenomenal growth. From four dispensing machines there are now
240 in two years. According to the sources, the test marketing for frozen foods (totaling 21) has just been completed and the formal launch is on the cards.
With the completion of test marketing of these products, MTR is betting high on them. “Frozen foods may turn out to be a big money spinner for us in the next four years,” Mr Maiya says.
Following is the list of MTR items:
1. Instant Rava Idli Mix (Wheat Cake Mix)
2. Instant Gulab Jamun Mix (Milk Cake Mix)
3. Instant Rice Idli Mix (Rice Cake Mix)
4. Instant Vada Mix
5. Instant Dosa Mix (Pan Cake Mix)
6. Instant Rava Dosa Mix (Wheat Cream Pancake)
7. Instant Masala Idli Mix
8. Instant Kesari Badam Gulab Jamun Mix (Milk Cake Mix)
9. Instant Rasam Mix (Soup Mix)
10. Instant Vermicelli
11. Instant Bisibelebhath Mix (Spiced Rice & Lentil)
12. Onion Vada Mix
13. Instant Kharabhath Mix
14. Badam Feast ( In powder form )
15. Instant Kesari Sira Mix
16. Instant Biryani ( Pulao )
17. Instant Vermicelli Idli Mix
18. Instant Vermicelli Payasam Mix