Advertising is one aspect of business that is most visible to every one in the society. The impact of advertising in our society is a fiercely debated topic. There are positive and negative social and economic impacts upon society from advertising in its various forms.
For instance advertising promoting public welfare has a positive social impact on society, where as advertising portraying women as sex objects has a negative impact. There are also positive economic impact on society such as providing funding for the media and stimulating an active competitive economy.
The importance of advertising is “steadily on the increase in modern society”. Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today’s world.
Waste in advertising: - Referred to money spent on issues that are appropriate. In the recent years the cost of advertisement in any form amount to good amount of money and the advertisers will have to be prudent enough to see that they spend them wisely and prudently. When we evaluate social issues in relation to advertisement, we are even more in the areas of value judgment. We find that there is a tendency for the critics of advertising to base their allegation of its social values.
Since the advertisement is moulder of public opinion they have to take in to consideration the following facts:
1)Advertisement should avoid making false statement, which shall confuse and mislead consumers,
2)Advertisement should also take in to consideration the implications that it may have on the minds of the consumers and the effect on their decision-making abilities.
3)Advertisement should promote the use of the products rather than the harm that it may have on the consumers.
4)Advertisement should also take in to consideration the aesthetic attributes of the consumers.
5)Advertisement, especially television commercial, should always aim at focusing on the attributes of their products, rather than forcing the consumers to buy the products.
6)Promote good of the individual over the good of the society.
7)Dissuade idealizing “good Life”, “instant gratification”, “ideal” characterization.
8)Stop appeals that leave consumers feeling in adequate, disappointed after use or consumption of the products advertised.
The advertisers as mass moulder of public opinion should be doubly conscious of their roles towards society, and should use this platform as best way of communication of the Products and services offered rather a detriment.
For instance advertising promoting public welfare has a positive social impact on society, where as advertising portraying women as sex objects has a negative impact. There are also positive economic impact on society such as providing funding for the media and stimulating an active competitive economy.
The importance of advertising is “steadily on the increase in modern society”. Just as the media of social communication themselves have enormous influence everywhere, so advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today’s world.
Waste in advertising: - Referred to money spent on issues that are appropriate. In the recent years the cost of advertisement in any form amount to good amount of money and the advertisers will have to be prudent enough to see that they spend them wisely and prudently. When we evaluate social issues in relation to advertisement, we are even more in the areas of value judgment. We find that there is a tendency for the critics of advertising to base their allegation of its social values.
Since the advertisement is moulder of public opinion they have to take in to consideration the following facts:
1)Advertisement should avoid making false statement, which shall confuse and mislead consumers,
2)Advertisement should also take in to consideration the implications that it may have on the minds of the consumers and the effect on their decision-making abilities.
3)Advertisement should promote the use of the products rather than the harm that it may have on the consumers.
4)Advertisement should also take in to consideration the aesthetic attributes of the consumers.
5)Advertisement, especially television commercial, should always aim at focusing on the attributes of their products, rather than forcing the consumers to buy the products.
6)Promote good of the individual over the good of the society.
7)Dissuade idealizing “good Life”, “instant gratification”, “ideal” characterization.
8)Stop appeals that leave consumers feeling in adequate, disappointed after use or consumption of the products advertised.
The advertisers as mass moulder of public opinion should be doubly conscious of their roles towards society, and should use this platform as best way of communication of the Products and services offered rather a detriment.