Description
market in India covers extensivelt the two wheeler segment by analysing bike brands likes Bajaj, hero Honda, yamaha, TVS in terms of market share, segments and future
Motorcycle Market in India
a Presentation
Click to edit Master subtitle style
1/21/13
Overview of the market share of Two – Wheelers
•
India is the second largest 2-wheeler manufacturer in the world and also the largest motorcycle manufacturer in the world. The production of two wheelers in India is expected to reach a staggering 17.85 million units by 2011-12, more than double the current production level. Hero Honda, Bajaj Auto and TVS Motor remain the leading players in terms of sales and popularity of their two wheelers. 1/21/13
•
•
Overview…
•
The two wheeler market can be segmented into three categories on the basis of price - Entry segment (50000). Indian 2-wheeler production showed a growth of 16.40% in 2007 over 2006.
1/21/13
•
Overview…
1/21/13
Market Players
Click to edit Master subtitle style
1/21/13
Established in 1945 Dominated scooter market for decades Made a foray in motorcycle segment with Kawasaki Boxer, Caliber, Wind, Croma followed… And then CAME…
Definitely Male…
“Ahead” came with a revolution named Pulsar… 150 180 200 220 First Bike which shook the foundation of the then Market Leaders“Hero Honda” Vertical Headlamps Oil Cooled Engine No Kick Start Illuminated switches Auto off indicators DTS-Fi 1/21/13
Hero Honda
Largest Selling Indian Motorcycle Renowned as “Fuel Efficient Bike” Tactical Promotion & Excellent Marketing CD100, CD Dawn, Splendor, Passion, CBZ, KariZma
1/21/13
Started with TVS 50 & TVS Champ Foray in motorcycle segment with IND-Suzuki TVS Max 100, TVS Samurai, TVS Fiero And then came Victor and Apache
1/21/13
Market strategies adopted by top players
Market strategies depend mainly on the following basis :
1.
Availability of credit and financing loans for two wheelers Increase in consumers salary Petrol prices in India and worldwide Mass transport system and other modes of transport
2.
3.
4.
•.
Introduction of Victor as an economic bike with add on styles More smiles per hour
•. A macho and stylish image with powerful bike “Apache” which 1/21/13 included features that Bajaj Pulsar could not provide.
•
Introduction of new generation bikes in 80s for fuel thrift and emission with tag line “Fill it- Shut it- Forget it” campaign.
•
Unique CRM initiative –Hero Honda Passport program
•
With splendor running in success and introduction of other models like passion, CBZ and revised version of CD 100 ,a strong Ad campaign connecting with the Indian people “Desh ki Dhadkan”
•
Launch of Premium 225 cc bike “Karizma” which was nearly untapped market in India 1/21/13
•
•
1/21/13
Entry into market when TVS was running successfully with Suzuki and HeroHonda were the market leaders with their revolutionary
P u ls a r 2 2 0 c o m
Electric Bykes
Sports Bikes
Cruise Bikes 1/21/13
Future Strategies – Sports Biking
Honda CBX 250
Click to edit Master subtitle style
Yamaha R15
1/21/13
The face of future competition…
Small cars are an immediate threat to the 2 wheeler market. 1/21/13The small car from Bajaj is an effort to be in the
The face of future competition…
Mass Rapid Transport System
The MRTS is expected to pose a major challenge to the twowheeler market
1/21/13
Thank You !!
1/21/13
doc_485763415.pptx
market in India covers extensivelt the two wheeler segment by analysing bike brands likes Bajaj, hero Honda, yamaha, TVS in terms of market share, segments and future
Motorcycle Market in India
a Presentation
Click to edit Master subtitle style
1/21/13
Overview of the market share of Two – Wheelers
•
India is the second largest 2-wheeler manufacturer in the world and also the largest motorcycle manufacturer in the world. The production of two wheelers in India is expected to reach a staggering 17.85 million units by 2011-12, more than double the current production level. Hero Honda, Bajaj Auto and TVS Motor remain the leading players in terms of sales and popularity of their two wheelers. 1/21/13
•
•
Overview…
•
The two wheeler market can be segmented into three categories on the basis of price - Entry segment (50000). Indian 2-wheeler production showed a growth of 16.40% in 2007 over 2006.
1/21/13
•
Overview…
1/21/13
Market Players
Click to edit Master subtitle style
1/21/13
Established in 1945 Dominated scooter market for decades Made a foray in motorcycle segment with Kawasaki Boxer, Caliber, Wind, Croma followed… And then CAME…
Definitely Male…
“Ahead” came with a revolution named Pulsar… 150 180 200 220 First Bike which shook the foundation of the then Market Leaders“Hero Honda” Vertical Headlamps Oil Cooled Engine No Kick Start Illuminated switches Auto off indicators DTS-Fi 1/21/13
Hero Honda
Largest Selling Indian Motorcycle Renowned as “Fuel Efficient Bike” Tactical Promotion & Excellent Marketing CD100, CD Dawn, Splendor, Passion, CBZ, KariZma
1/21/13
Started with TVS 50 & TVS Champ Foray in motorcycle segment with IND-Suzuki TVS Max 100, TVS Samurai, TVS Fiero And then came Victor and Apache
1/21/13
Market strategies adopted by top players
Market strategies depend mainly on the following basis :
1.
Availability of credit and financing loans for two wheelers Increase in consumers salary Petrol prices in India and worldwide Mass transport system and other modes of transport
2.
3.
4.
•.
Introduction of Victor as an economic bike with add on styles More smiles per hour
•. A macho and stylish image with powerful bike “Apache” which 1/21/13 included features that Bajaj Pulsar could not provide.
•
Introduction of new generation bikes in 80s for fuel thrift and emission with tag line “Fill it- Shut it- Forget it” campaign.
•
Unique CRM initiative –Hero Honda Passport program
•
With splendor running in success and introduction of other models like passion, CBZ and revised version of CD 100 ,a strong Ad campaign connecting with the Indian people “Desh ki Dhadkan”
•
Launch of Premium 225 cc bike “Karizma” which was nearly untapped market in India 1/21/13
•
•
1/21/13
Entry into market when TVS was running successfully with Suzuki and HeroHonda were the market leaders with their revolutionary
P u ls a r 2 2 0 c o m
Electric Bykes
Sports Bikes
Cruise Bikes 1/21/13
Future Strategies – Sports Biking
Honda CBX 250
Click to edit Master subtitle style
Yamaha R15
1/21/13
The face of future competition…
Small cars are an immediate threat to the 2 wheeler market. 1/21/13The small car from Bajaj is an effort to be in the
The face of future competition…
Mass Rapid Transport System
The MRTS is expected to pose a major challenge to the twowheeler market
1/21/13
Thank You !!
1/21/13
doc_485763415.pptx