Motilal oswal securities ltd have very specific marketing objectives and they are basically as follows:
• Sales
• Maximization of resources
• Minimizing the cost
The marketing objectives are very common now days but the efficiency is matter in today’s market and In terms of efficiency MOSLhas done tremendous work. The national sales head Mr. Harit Oberoi is making new strategies so as to maximize the use of resources. As we all know that MOSL is listed in the market (CMP-183Rs) and to grow this company marketing strategies has too be more efficient. Now In the following paragraphs I will make you understand the marketing objectives of MOSL.
Sales: To increase the sales of MOSL Mr. Harit Oberoi had started recruiting sales agent for Motilal Oswal. Agents in the sense that person might be working in any of the firm but that person should have already created a good network. So that these agents can do the sales for Motilal Oswal these agents also get the training from Motilal Oswal at free of cost in the Motilal Oswal’s office. Training including basic equity market and basic product knowledge. By recruiting new agents MOSL is increasing their sales because people that are recruited have their personal contacts that they think are capable of investing in the market. After the sales MOSL have assistant managers (AMs) and HNI (high networth individuals) working for the MOSL as their paramagnet employees who bring their customers and increase the sales.
Maximization of resources: In MOSL management uses their AMs (assistant managers) and HNI (high networth individuals). To use maximum use of their resources MOSL provide the data of the customers and either by generating from computers or taking data from some other companies. Some times for the better data and promotion MOSL put hording and do promotional activity in higher societies or in corporate. These promotional activities are done by agents and to help them or to assistant managers assist the agents. As we know that MOSL is concentrated only on high networth clients they provide data of that clients only who have account have big companies or banks.
Minimizing the cost: For minimizing the cost MOSL had taken several steps such as stop recruiting new comers or downsizing the staff. They have also started recruiting agents so as to minimize the cost. MOSL is not paying any fixed salary to the agents but instead of that they are providing higher incentives then their existing employees i.e. assistant managers (AMs) or high networth individual (HNI). Management had decided to give 25% to 30% of business what the sales agents provide to Motilal Oswal. In this way they collect profit of 70% to 75 % and they have done the indirect sales to the agents and can have bulk of clients through these agents.
This is the structure of the MOSL management for their marketing in branches. In this tree diagram management when come with plan sales head give presentation to HNI, AMs and UNIT managers and agents. If the plan requires training then training is given in malad i.e. in head office
• Sales
• Maximization of resources
• Minimizing the cost
The marketing objectives are very common now days but the efficiency is matter in today’s market and In terms of efficiency MOSLhas done tremendous work. The national sales head Mr. Harit Oberoi is making new strategies so as to maximize the use of resources. As we all know that MOSL is listed in the market (CMP-183Rs) and to grow this company marketing strategies has too be more efficient. Now In the following paragraphs I will make you understand the marketing objectives of MOSL.
Sales: To increase the sales of MOSL Mr. Harit Oberoi had started recruiting sales agent for Motilal Oswal. Agents in the sense that person might be working in any of the firm but that person should have already created a good network. So that these agents can do the sales for Motilal Oswal these agents also get the training from Motilal Oswal at free of cost in the Motilal Oswal’s office. Training including basic equity market and basic product knowledge. By recruiting new agents MOSL is increasing their sales because people that are recruited have their personal contacts that they think are capable of investing in the market. After the sales MOSL have assistant managers (AMs) and HNI (high networth individuals) working for the MOSL as their paramagnet employees who bring their customers and increase the sales.
Maximization of resources: In MOSL management uses their AMs (assistant managers) and HNI (high networth individuals). To use maximum use of their resources MOSL provide the data of the customers and either by generating from computers or taking data from some other companies. Some times for the better data and promotion MOSL put hording and do promotional activity in higher societies or in corporate. These promotional activities are done by agents and to help them or to assistant managers assist the agents. As we know that MOSL is concentrated only on high networth clients they provide data of that clients only who have account have big companies or banks.
Minimizing the cost: For minimizing the cost MOSL had taken several steps such as stop recruiting new comers or downsizing the staff. They have also started recruiting agents so as to minimize the cost. MOSL is not paying any fixed salary to the agents but instead of that they are providing higher incentives then their existing employees i.e. assistant managers (AMs) or high networth individual (HNI). Management had decided to give 25% to 30% of business what the sales agents provide to Motilal Oswal. In this way they collect profit of 70% to 75 % and they have done the indirect sales to the agents and can have bulk of clients through these agents.
This is the structure of the MOSL management for their marketing in branches. In this tree diagram management when come with plan sales head give presentation to HNI, AMs and UNIT managers and agents. If the plan requires training then training is given in malad i.e. in head office