4P’s of marketing mix
As more and more products become standardized, organizations are bundling services with their products because they have realized that in this fiercely competitive world, they can differentiate their offerings with the help of the services. No marketer can afford to offer only a pure good or a pure service in the market. Hence marketers need to focus their attention on developing marketing strategies for the total product, rather than confining their strategies to pure products. There are 4p’s of marketing mix they are:
1) Product
2) Price
3) Place and
4) Promotion
Product: MOSL gives services such as
1. advised-based broking (equities and derivatives)
2. Portfolio management services
3. e-broking
4. Mutual fund
5. IPOs’
6. Commodities trading
7. Depository services (MODES)
MOSL also provide timely and researched investment and trading ideas. As per www.asiamoneybrokerspoll.com Motilal Oswal securities ltd is number one research company.
For equity market MOSL divided their product per usage.
Online(Person who trade regularly)
Offline(Person who trade irregularly)
As per usage MOSL management had come with the idea of advance brokerage slab. In this particular slab MOSL provide less brokerage and more facility to their clients. These benefits are into every slab which is varying from 2,500 value pack to 2, 00,000 Rs value pack. In this value pack either it can be offline or online client has to generate that much amount within 6 months of time period and they get their money what ever amount they have generated in 6 months.
This value pack is just like a commitment form the customers that they will generate the brokerage in 6 months. If a customer buys Value Pack worth Rs. 10,000 or more, he/she will get personalized Relationship Manager who will handle the client’s portfolio and guide the client about what shares to buy and what to sell. MOSL also leverage their brand name gained over the years. This helps in differentiating the service and expressing a brand’s superiority over the rival brands.
Price: Most of the customers do not wish to pay for the services due to their intangible and perishable in nature. Hence MOSL uses various strategies to recover their costs. For example, MOSL has two type of demat account pricing, MOST CLASSIC and VALUE PACK. Many customer starts negotiating with the cost of registration as well as charge of brokerage for them MOSL has different slabs under which MOSL charges lesser brokerage as per client’s requirements.
Place: Services are produced and consumed simultaneously, which implies that services are sold directly to the customer. The headquartered of MOSL is at Mumbai and as of March 31, 2008, had a network spread across 432 cities and towns comprising 1,430 Business Locations operated by Business Associates.
Promotion: Promotion of MOSL is normally done by mass and media. Sometime employees and agents have to do different kinds of promotional activity may be in residential complex or in corporate areas to catch more no of clients in bulk at one spot.
Media: MOSL uses these types of media functions so as to make aware more people who needs good advises and better services. These are some types which MOSL uses quit often:
1. Print media: they spread their pamphlets through news paper vendor. They give advertisement in the news channel like CNBC TV.
2. Newspapers
3. Hoardings in the area where rich people stays such as bandra, andheri, grand road etc.
4. Pamphlet distribution.
As more and more products become standardized, organizations are bundling services with their products because they have realized that in this fiercely competitive world, they can differentiate their offerings with the help of the services. No marketer can afford to offer only a pure good or a pure service in the market. Hence marketers need to focus their attention on developing marketing strategies for the total product, rather than confining their strategies to pure products. There are 4p’s of marketing mix they are:
1) Product
2) Price
3) Place and
4) Promotion
Product: MOSL gives services such as
1. advised-based broking (equities and derivatives)
2. Portfolio management services
3. e-broking
4. Mutual fund
5. IPOs’
6. Commodities trading
7. Depository services (MODES)
MOSL also provide timely and researched investment and trading ideas. As per www.asiamoneybrokerspoll.com Motilal Oswal securities ltd is number one research company.
For equity market MOSL divided their product per usage.
Online(Person who trade regularly)
Offline(Person who trade irregularly)
As per usage MOSL management had come with the idea of advance brokerage slab. In this particular slab MOSL provide less brokerage and more facility to their clients. These benefits are into every slab which is varying from 2,500 value pack to 2, 00,000 Rs value pack. In this value pack either it can be offline or online client has to generate that much amount within 6 months of time period and they get their money what ever amount they have generated in 6 months.
This value pack is just like a commitment form the customers that they will generate the brokerage in 6 months. If a customer buys Value Pack worth Rs. 10,000 or more, he/she will get personalized Relationship Manager who will handle the client’s portfolio and guide the client about what shares to buy and what to sell. MOSL also leverage their brand name gained over the years. This helps in differentiating the service and expressing a brand’s superiority over the rival brands.
Price: Most of the customers do not wish to pay for the services due to their intangible and perishable in nature. Hence MOSL uses various strategies to recover their costs. For example, MOSL has two type of demat account pricing, MOST CLASSIC and VALUE PACK. Many customer starts negotiating with the cost of registration as well as charge of brokerage for them MOSL has different slabs under which MOSL charges lesser brokerage as per client’s requirements.
Place: Services are produced and consumed simultaneously, which implies that services are sold directly to the customer. The headquartered of MOSL is at Mumbai and as of March 31, 2008, had a network spread across 432 cities and towns comprising 1,430 Business Locations operated by Business Associates.
Promotion: Promotion of MOSL is normally done by mass and media. Sometime employees and agents have to do different kinds of promotional activity may be in residential complex or in corporate areas to catch more no of clients in bulk at one spot.
Media: MOSL uses these types of media functions so as to make aware more people who needs good advises and better services. These are some types which MOSL uses quit often:
1. Print media: they spread their pamphlets through news paper vendor. They give advertisement in the news channel like CNBC TV.
2. Newspapers
3. Hoardings in the area where rich people stays such as bandra, andheri, grand road etc.
4. Pamphlet distribution.