According to a survey of 10,000 online shoppers in the USA, a third of respondents have used their phone to access a retailer website, and an additional 26% indicated they plan to access retailer websites or mobile apps by phone in the future.
Traditional websites satisfy shoppers more than mobile sites and apps. In general, shoppers rate their satisfaction with retail websites significantly higher (78 on the study's 100-point scale) than their satisfaction with mobile experiences (apps and sites) (75).
Mobile Coupons
Customers get exclusive offers up to five times a month via text message and when they’re ready to redeem, they just show the coupon barcode on their smartphone for the cashier to scan.
Mobile Purchases
A mobile optimized checkout on the Target smartphone app allows customers to make purchases anywhere.
Barcode Scanner
If you’re at a Target store and want to learn more about a product or add it to a list, just scan the barcode with your built-in camera to view item details, read reviews, or reload your registry.
Shopping Lists
The Target app makes it easy to make a shopping list. Customers can drag products from the weekly ad or create their own custom items, then e-mail the list and shop from it on their smartphone.
Mobile GiftCards
Customers can save, gift or share their Target GiftCards, view card balances and use it to shop online or in stores.
Traditional websites satisfy shoppers more than mobile sites and apps. In general, shoppers rate their satisfaction with retail websites significantly higher (78 on the study's 100-point scale) than their satisfaction with mobile experiences (apps and sites) (75).
Mobile Coupons
Customers get exclusive offers up to five times a month via text message and when they’re ready to redeem, they just show the coupon barcode on their smartphone for the cashier to scan.
Mobile Purchases
A mobile optimized checkout on the Target smartphone app allows customers to make purchases anywhere.
Barcode Scanner
If you’re at a Target store and want to learn more about a product or add it to a list, just scan the barcode with your built-in camera to view item details, read reviews, or reload your registry.
Shopping Lists
The Target app makes it easy to make a shopping list. Customers can drag products from the weekly ad or create their own custom items, then e-mail the list and shop from it on their smartphone.
Mobile GiftCards
Customers can save, gift or share their Target GiftCards, view card balances and use it to shop online or in stores.