Who would have thought about one day man would be flying in sky and within a blink of an eye travel miles, but it became possible because of technology. Technology is changing every second and so, as the medium of communication to connect with the consumers. Now the online business powerhouses like flipkart, snapdeal, Amazon etc using mobile phones as the new business location through their apps. Mobile apps are quite frequently used and provide the convenience factor to the consumer. Flipkart and Snapdeal have recently announced that they are going to close their office location, moving from websites to mobile apps. Mobile apps have been uplifted the growth of sales and made more easy for the consumer to make their choices.
Apart from online business giants who manly focus on shopping outlet producing apps to attract or induce consumers but also the gaming section have developed by segregating and targeting their consumer through apps. Apps are boosting the economy and this process has been already started but, just in a developing stage but, the Samsung tagline which states “The Next Is Now” is a clear indication that technology has to go way ahead to make the consumer and the whole world incredulous. After the experts comment from the marketing sector, which has a very clear vision apps is that, apps are the best way because it directly connects the manufacturer with the consumer and personalization is the key factor in communicating with the consumer through. Using apps as the medium online business giants have successfully created the trust in to the minds of their consumer.
Technology has improved the relation between company and the consumer and apps is just one step towards successful business and connection with their consumers. Technology will change and keeps doing it just find the right way to use it.