Have you had the opportunity to delve into the realms of mobile advertising space recently? If yes, then you are probably awed by the latest trends that are causing revolutionary shifts in the world of digital marketers and mobile advertising. Though a newcomer in the field of advertising, mobile marketing is making deep inroads into the strategic plans of industries and businesses alike.
Read on for more insights into the increasing popularity of mobile advertising in the current marketing landscape.
Future trends in the world of Mobile Advertising
According to Tej Kohli, CEO of Grafix Softech (a leading e-commerce solutions company having its offices in San Jose, Costa Rica and Hyderabad, India) there has been a paradigm shift in the manner in which marketers are looking towards mobile advertising for increasing client profitability. Newer and more innovative mobile advertising tools are being used by marketers desirous of creating a stronger brand presence for their clients.
Tej Kohli of Grafix Softech feels that it is important for advertisers to catch the attention of their targeted customers on the go. They should create innovative mobile apps which inspire immediate call to action and influence consumers to find their way into specific web links and landing pages. With businesses turning towards the advantages of mobile advertising; the terms ad prices, click rates, ad sizes, mobile ad growth, advertising players, push marketing and mobile marketing are gaining more relevance with each passing day.
Mobile advertising is fast making its presence felt in various industry verticals. Smart phones are now dominating local businesses and more than 94 percent of smart phone users are looking for result oriented local searches for their business and utility needs.
Mobile Advertising : A Peep into the Mobile Landscape
Growth
Mobile advertising is expected to grow by a whopping 76 percent in 2013 and then further by 52 percent in the coming year. According to experts associated with Grafix Softech, the spending on mobile searches are expected to increase by over $2 billion in the year 2013.
Ad Prices
It’s important to note the positive changes in mobile advertisement prices. Current market trends suggest that they are being pushed down gradually. On an average, it costs only $2.85 to access 1,000 iPhone users with a single mobile ad! In comparison, an ad placed in a leading national daily can set advertisers back by as much as $50 to $100 for 1,000 viewers.
Click Rates
Tej Kohli Grafix Softech opines that more than 18% of ad viewers click on well placed mobile ads. Mobile advertising is thus leading to higher interactions between consumers on the move and companies looking towards smarter ways of promoting their brands.
Major Players
If you want to take a good peep into the world of mobile advertising, then you should have a fair idea of the major players in this field. Millennial Media, Pandora, Google, Facebook, and Apple collectively generated over 77% of the total $4 billion spent on mobile advertising in the year 2012.
Well, mobile marketing is surely here to stay. With more and more smart phone companies joining the fray, current rends showcase a brilliant future for mobile marketing—and in more ways than one!
Read on for more insights into the increasing popularity of mobile advertising in the current marketing landscape.
Future trends in the world of Mobile Advertising
According to Tej Kohli, CEO of Grafix Softech (a leading e-commerce solutions company having its offices in San Jose, Costa Rica and Hyderabad, India) there has been a paradigm shift in the manner in which marketers are looking towards mobile advertising for increasing client profitability. Newer and more innovative mobile advertising tools are being used by marketers desirous of creating a stronger brand presence for their clients.
Tej Kohli of Grafix Softech feels that it is important for advertisers to catch the attention of their targeted customers on the go. They should create innovative mobile apps which inspire immediate call to action and influence consumers to find their way into specific web links and landing pages. With businesses turning towards the advantages of mobile advertising; the terms ad prices, click rates, ad sizes, mobile ad growth, advertising players, push marketing and mobile marketing are gaining more relevance with each passing day.
Mobile advertising is fast making its presence felt in various industry verticals. Smart phones are now dominating local businesses and more than 94 percent of smart phone users are looking for result oriented local searches for their business and utility needs.
Mobile Advertising : A Peep into the Mobile Landscape
Growth
Mobile advertising is expected to grow by a whopping 76 percent in 2013 and then further by 52 percent in the coming year. According to experts associated with Grafix Softech, the spending on mobile searches are expected to increase by over $2 billion in the year 2013.
Ad Prices
It’s important to note the positive changes in mobile advertisement prices. Current market trends suggest that they are being pushed down gradually. On an average, it costs only $2.85 to access 1,000 iPhone users with a single mobile ad! In comparison, an ad placed in a leading national daily can set advertisers back by as much as $50 to $100 for 1,000 viewers.
Click Rates
Tej Kohli Grafix Softech opines that more than 18% of ad viewers click on well placed mobile ads. Mobile advertising is thus leading to higher interactions between consumers on the move and companies looking towards smarter ways of promoting their brands.
Major Players
If you want to take a good peep into the world of mobile advertising, then you should have a fair idea of the major players in this field. Millennial Media, Pandora, Google, Facebook, and Apple collectively generated over 77% of the total $4 billion spent on mobile advertising in the year 2012.
Well, mobile marketing is surely here to stay. With more and more smart phone companies joining the fray, current rends showcase a brilliant future for mobile marketing—and in more ways than one!