Mitsubishi Motors

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Sunanda K. Chavan
Mitsubishi Motors


In the early 1870s, as Japan emerged from over 300 years of feudal isolation, a young entrepreneur, Yataro Iwasaki, formed a small shipping company named the Tsukumo Shokia.

Following several name changes this company became Mitsubishi Mail Steamship Company in 1875, the root of the combined Mitsubishi Companies of today.


A family owned and directed business, the company quickly expanded into other fields of endeavor and became one of the largest combines in pre-world war II Japan.

By the end of 1945, business ventures in addition to shipping included heavy industries with ship building at its helm, banking, trading, mining real estate, chemicals and many other.

The history of Mitsubishi as an automobile manufacturer dates back long before the Motor Vehicles Division of Mitsubishi Heavy Industries Ltd. was incorporated as Mitsubishi Motors Corporation in 1970.

Mitsubishi’s epoch making vehicles, which rolled off the assembly line in 1917, were the Model-A, Japan’s first series production passenger cars.

Always the innovators, the Mitsubishi Model-A were the pioneers of vehicles in Japan. In early years, the ship and aircraft-manufacturing arm of Mitsubishi produced vehicles.

Therein the provenance of Mitsubishi Motor’s engineering excellence and the resultant reputation for outstanding reliability and all around performance of its vehicles.

Today, Mitsubishi Motors ranks as one of the largest vehicle manufacturer, and one of the very few that can boast a vehicle lineup which extends from mini cars to heavy-duty trunk buses and other specialized commercial vehicles.

The all new Mitsubishi Lancer comes to you from two automotive giants: Hindustan Motors and Mitsubishi Motors. A technical collaboration between the two, the project brings together their formidable expertise and experience to provide you with a whole new automotive experience.

Mitsubishi Motors brings the most contemporary technology on Indian roads. The Lancer has an impeccable rallying pedigree and has proven it's mettle in the toughest conditions.

The combination of high technology and classic build quality continues to woo customers the world over. Mitsubishi provided you with a comfortable and intuitive environment to explore the Lancer.

There's virtual reality so you can view the car as you would in one of our showrooms, and every aspect of the car is explored in detail to let you get a good feel for the car from the comfort of your own home.

There are useful tools to make your buying process easier.
Not only has HM cleared any doubts pertaining to the quality of its locally-made Lancer, but it has also proved that its mid-size car is the one customers like or appreciate most.

The Lancer scores superbly in all but the Ride, Handling and Braking categories, where customers find comparatively more problems, as a result of the stiffened and raised suspension.

The Lancer wins hands down in the APEAL study too, scoring a full 33 points more than its closest rival, the Honda City a substantial lead.

This performance in the APEAL study has been achieved due to the fact that the Lancer scores extremely well in each of the nine categories and this makes it the pick of the mid-size cars by a fair margin.

Models of Mitsubishi

 MITSUBISHI MONTERO SPORT 3.5XS

Montero

 Endeavor

 Montero sports

 Outlander

 Lancer Evolution

 Lancer

 Eclipse

 Eclipse Spyder

 Galant

 Dimant
 
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