abhishreshthaa
Abhijeet S
Mitigating a tarnished image:
Cadbury India wanted to restore the consumer’s confidence in its chocolate brands following the pitch following the high-pitch worm’s controversy;so the company appointed Amitabh Bachchan for the job. Last year, when the even more controversial pesticide issues shook up Coca-cola and PepsiCo and resulted in much negative press, both soft drinks majors put out high –profile damage control ad films featuring their best and most expensive celebrities.
While Amair Khan led the coke fight back as an ingenious and fastidious Bengali who finally gets convinced of the product’s purity.Similary PepsiCo brought Shah Rukh Khan And Sachin Tendulkar toghter once again in a television commercial which drew references to the ‘safety’ of the product indirectly.
Cadbury India wanted to restore the consumer’s confidence in its chocolate brands following the pitch following the high-pitch worm’s controversy;so the company appointed Amitabh Bachchan for the job. Last year, when the even more controversial pesticide issues shook up Coca-cola and PepsiCo and resulted in much negative press, both soft drinks majors put out high –profile damage control ad films featuring their best and most expensive celebrities.
While Amair Khan led the coke fight back as an ingenious and fastidious Bengali who finally gets convinced of the product’s purity.Similary PepsiCo brought Shah Rukh Khan And Sachin Tendulkar toghter once again in a television commercial which drew references to the ‘safety’ of the product indirectly.