Mission – The Reality
All effective mission statements have in common critical components that clarify each organization's purpose.
Mission statements often contain the following
Purpose and aim of the organization
The organization's primary stakeholders: clients, stockholders, congregation, etc.
Responsibilities of the organization toward these stakeholders
Products and services offered
The vision and mission of an Enterprise denotes the strategy of business and its potential future happenings and strategy. Mission statement is an opportunity to define your business at the most basic level. It should tell your company story and ideals in less than 30 seconds: who your company is, what you do, what you stand for, and why you do it.
What should the Mission of your enterprise convey to everyone?
Your mission statement is about you, your company, and your ideals. Read other companies’ mission statements, but write a statement that is about you and not some other company. Make sure you actually believe in what you’re writing; your customers and your employees will soon spot a lie.
Your mission statement should be able to withstand the changes that come up over time in your product or service offerings, or customer base.
A cardboard box company isn’t in the business of making cardboard boxes; it’s in the business of providing protection for items that need to be stored or shipped. The broader understanding helps them see the big picture.
The best mission statements tend to be three to four sentences long.
Ask for input. Run your mission statement draft by your employees. Is it clear and easily understood, or does it sound like something from the Dilbert Mission Statement Generator?
Aim for substance, not superlatives. Avoid saying how great you are, what great quality and what great service you provide.
So, when you are preparing your Mission Statement remember to make it clear and succinct, incorporating socially meaningful and measurable criteria and consider approaching it from a grand scale.
As you create your Mission Statement consider including some or all of the following concepts.
The moral/ethical position of the enterprise
The desired public image
The key strategic influence for the business
A description of the target market
A description of the products/services
The geographic domain
Expectations of growth and profitability
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