Mindsets And Motivations What Starts An Entrepreneurial Journey

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ECU ENTERPRISE
TUESDAY
Session 1:
Mindsets and Moti vations:
What starts an entrepreneurial
journey?
Tuesday, 17 February 2015, 5.00pm

ECU Enterprise Tuesday is a series of eight free
evening lectures and networking sessions aimed
at inspiring entrepreneurship and linking the
world of academia with the business community.
It is open to all, from ECU researchers, students
and staff, to community members and business
owners and start-ups, and is delivered by ECU’s
Office of Research and Innovation.
The series provides an opportunity for the
business community to mix with academic talent
/ researchers, and is an opportunity for all
participants to build and extend their quality
networks. The eight sessions form a complete
educational program which aims to inspire
attendees to consider launching a start-up
business based on a new idea, or
commercialising their academic research.

Session 1:
Mindsets and Motivations:
‘What starts an entrepreneurial journey?’
Session 1 focuses on what drives an entrepreneur to
take an idea and/or technology and turn it into a growth
business. It will feature two speakers; one from ECU’s
Strategic Business Development office, and another
from industry, who will present and examine a case of
an entrepreneurial company that has successfully
transformed from an early stage idea to a real venture.
The Session will cover the entrepreneurial process and
specifically examine the mindset and motivation
required to drive the intent of the entrepreneur from both
an academic and practical viewpoint.
Whatever your stage of the entrepreneurial journey or
background, if you are interested in entrepreneurship
and in commercialising a new technology or idea, this
Session will prove invaluable.

Standard Session Schedule

5:00pm Registration & Networking
5:10pm Welcome & Session Introduction
5:15pm Speakers and Q&A
6:35pm Networking with drinks & canapés
7:15pm Close

Where?
ECU J oondalup Campus, Building 8, Room 211
Click here to access a campus map detailing room
location and available parking
Registration
Please ensure you register your place for seating and
catering purposes:https://www.ecu.edu.au/events-and-
activities/events-view?event_id=0000001510

Office of Research and Innovation Web: www.ecu.edu.au/centres/office-of-research-and-innovation
Session 1 Speaker Information:

Dr Nathalie Collins
Dr Nathalie Collins is the Manager of Strategic Business Development at ECU.
She has been a marketing professional in Western Australia for almost 20
years; working with various industry sectors including: non-profit, government,
retail, hospitality, mining and energy and Aboriginal cultural organisations.
Nathalie holds qualification in marketing and e-marketing, communications,
information management, philosophy, graphic design and religious studies.
Her primary areas of research are consumer behaviour, authenticity and the
extreme behaviour of particularly dedicated customers (customer evangelists). Her latest research is
being published in J une by the Review of Marketing Research, and focuses on how companies can
identify their most fervent customers in order to leverage those customers for greater Customer
Lifetime Value.
Nathalie has a blog and a Twitter feed dedicated to her work in authenticity (www.360da.org and
@3sixtyda).
Nathalie is passionate about entrepreneurship and will provide some teachings and insight into the
evening’s topic of ‘Mindsets and Motivations’.

Mr Steve van Blommestein
Steve is the Managing Director of Netlink Group, which he founded in 1994, the
CEO of Cirralto, and a director of STUMPjUMP Ventures.
Steve has extensive experience in business management and development for
the commercialisation of innovative IT solutions. Netlink Group is one of the
most highly specialised and accredited IT companies in WA specialising in
providing complete ITC managed services to the SME sector.
In his time at Netlink Group he has successfully co-founded and exited two global web businesses,
WebSpy™ and Inspection Manager™.
Currently he is looking to raise capital for Cirralto to build a national business for companies wanting
to completely outsource their ITC requirements to the Cloud.
STUMPjUMP Ventures is an early stage business incubator that helps start-ups raise capital and
commercialise their products. In addition to STUMPjUMP, Steve is working closely with a colleague to
raise capital for a Technology Fund to be based in Perth WA.
Steve is an angel investor in a number of early stage start-ups in a mixture of clean tech, renewable
energy, organic health products and a number of online global sales projects.

Next session
Session 2: Recognising Opportunity: Big Business Ideas – Where Do They Come From?
Tuesday, 10 March 2015
Academic speaker: Associate Professor Maryam Omari, School of Business, ECU
Industry speaker: To be confirmed
More information
Miss Nik Malane, Research Engagement Coordinator
Phone: (61 8) 6304 2498
Email: [email protected]

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