MICA Announces FDP on Business Research and Analytics
Ahmedabad, April 22, 2015 - MICA today announced a five-day Faculty Development Programme (FDP) on "Business Research and Analytics" from June 15 to 19, 2015 at its campus in Ahmedabad. Led by MICA faculty Dr. Rasananda Panda and Dr. Rohit Trivedi, the FDP will provide hands on experience to the participants in understanding the process of conducting basic as well as advanced management research with relevance to Indian Corporate.
The increasing complexity of managerial decision making in the Indian Corporate has resulted into the acute need for more in-depth understanding of issues at hand and to find the optimum solution to the business problem. FDP on "Business Research and Analytics" is designed in such a way so as to give exposure to the participants about research problems formulation, application of appropriate research design and skills of data generation, data processing and statistical analysis at both basic and advanced levels. Application of concepts and frameworks will be through case analysis, discussions, software training, exercises and lectures.
The programme is designed and conducted by faculty at MICA who possess rich experience in academia, industry and consulting.
Elaborating on what the FDP offers, Dr. Panda states, "It is the faculty who not only trains the corporate executives at the beginning of their career but also at a later stage through relevant domain specific tailor made programmes pertaining to research and analytics. Therefore, it has become imperative for teachers in the management and related fields to have an in-depth understanding of the research process and the inferences thereto. This FDP is an attempt towards the same."
At advanced level, the participants will get exposure to various multivariate methods in research and understand advance issues of research like understanding of econometrics, concept of heteroscedasticity, structural equation modelling etc. Though other methods like qualitative research will also be covered, the primary focus will be on survey research.
Programme Content
[*]Introduction to Research and Problem Formulation
[*]Research Process and Research Design
[*]Sampling Theory
[*]Hypothesis Formulation and Testing Techniques
[*]Non-Parametric and Parametric Tests
[*]Multivariate Analysis
[*]Introduction to Econometrics and Its Applications
[*]Use of SPSS and AMO in Data Analysis
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About MICA
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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