abhishreshthaa
Abhijeet S
Methods of field investigation/market survey
a) Mail surveys .
b) Telephone surveys.
c) Personal interview.
d) Consumer panels.
Field investigation is one of the widely used MR methods. Field investigation is important as they are more accurate and unreliable.
Here, direct communication is a established with the consumers and information is collected by asking relevant question. Naturally the information collected is accurate, first hand and factual. The conclusion drawn from such data are more accurate and reliable.
a) Mail surveys .
b) Telephone surveys.
c) Personal interview.
d) Consumer panels.
Field investigation is one of the widely used MR methods. Field investigation is important as they are more accurate and unreliable.
Here, direct communication is a established with the consumers and information is collected by asking relevant question. Naturally the information collected is accurate, first hand and factual. The conclusion drawn from such data are more accurate and reliable.