abhishreshthaa
Abhijeet S
Sales promotion consists of a variety of companies. Sponsored promotional activities that supplement both advertising and personal set up. These activities are impersonal and can be directed at industrial buyers, intermediaries or consumers.
Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers of the trade.
Sales promotion tools vary in their specific objectives. Incentive type promotion is used to attract new tiers, to reward loyal customers and to increase the repurchase rates of the occasional users.
Sales promotion often attracts the branch switchers, because users of other brands and categories do not always notice or act on a promotion.
In using the sales promotion a company must establish its objectives, select the tools develop the program, a pretest the program, implement and control it and evaluate the results.
Where advertisement offers a reason to buy, sales promotion offers an incentive to buy. Sales promotion includes tools for consumer promotion
(samples,coupons,cash refund, price off,premiums,prizes,patronage rewards, free trials,warranties,tie-in-offers cross promotion, point of purchase displays and demonstration);trade promotion(price off, advertising and display allowances and free goods);and business and sales force promotion(trade shows and conventions, contests for sales reps and specialty advertising)
Sales promotion consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers of the trade.
Sales promotion tools vary in their specific objectives. Incentive type promotion is used to attract new tiers, to reward loyal customers and to increase the repurchase rates of the occasional users.
Sales promotion often attracts the branch switchers, because users of other brands and categories do not always notice or act on a promotion.
In using the sales promotion a company must establish its objectives, select the tools develop the program, a pretest the program, implement and control it and evaluate the results.
Where advertisement offers a reason to buy, sales promotion offers an incentive to buy. Sales promotion includes tools for consumer promotion
(samples,coupons,cash refund, price off,premiums,prizes,patronage rewards, free trials,warranties,tie-in-offers cross promotion, point of purchase displays and demonstration);trade promotion(price off, advertising and display allowances and free goods);and business and sales force promotion(trade shows and conventions, contests for sales reps and specialty advertising)