Merchant Banking in India

Description
This is a presentation explains what is merchant banking and scope of activities carried out under the umbrella of merchant banking.

Merchant Banking in India – a Bird’s Eye View

Synopsis
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Scope of Merchant Banking; Structure of Merchant Banking industry- Current Developments in Merchant Banking in India and abroad-Primary MarketsSROsUnderwriting- Pricing of Capital Issues-Marketing of Capital IssuesOther services rendered by Merchant bankersCorporate Advisory Services--Loan SyndicationMergers & acquisitionsCode of Conduct for Merchant Bankers. Regulation of Merchant Banking activity in India.

The Indian Capital Market

Merchant Banking Activities
Merchant Banker

Advisory

Market Operations

Issue Management

Non Fund Financial Services

Merchant Banking Advisory
Counseling
Capital Structuring

Project Appraisal

Issue Evaluation and Counseling

Market Operations
Operations Connected with

Takeovers

Buyback

Delisting

Market making

Issue Management
Lead Management

Equity

Debt

IPOs

FPOs

Bonds & Debentures

Structured Debt Products

Rights Issues

Offers for Sale

Financial Services (Non Fund)
Resource Mobilisation
Project Report

Project Appraisal

Loan Syndication

Structuring Financial Products

Private Placement (Debt & Equity)

Issue Management
? Pre Issue Obligations

? Inter-se Allocation of Duties
? Post Issue Obligations ? Difference between Public and Rights Issues

Underwriting
? Transition from Fee Based to Fund Based

? Precautions while underwriting
? SEBI Regulations ? The Future of underwriting

Mergers and Takeovers
? Corporate Proliferation leading to Mergers

and Takeovers ? Types of Mergers ? Types of Takeovers ? Role of Merchant Banker in Takeovers ? The Takeover Code 1997

Buy Back of Shares
? Amendments to Company Law

? Roll of Merchant Banker
? Buy Back Routes
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By Tender From Open Market

SEBI’s Regulatory Framework -I
? SEBI Guidelines for Disclosure and Investor

Protection ? SEBI (Stock Brokers/Sub Brokers) Regulation1992 ? SEBI (Insider Trading) Regulations 1992 ? SEBI (Merchant Bankers) Regulations 1992 ? SEBI (Portfolio Managers) Regulations 1993 ? SEBI (Mutual Funds) Regulations 1993

SEBI’s Regulatory Framework - II
? SEBI (Registrars to an Issue and Transfer

Agents) Regulations 1993 ? SEBI (Underwriters )Regulations 1993 ? SEBI (Debenture trustees) Regulations 1993 ? SEBI (Bankers to an Issue) Regulations 1994 ? SEBI (Substantial Acquisition of Shares and Takeovers) Regulations 1997 ? SEBI (Buy Back of Securities) Regulations 1998

An Introduction to BOOK BUILDING

15

Prewriting
? Underwriting

? Evolution of Prewriting
? Transition of Prewriting into Book Building

Empowerment of a Decontrolled Market
? Risks involved in ? ? ?

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Greenfield Issues Misuse of Institutional Appraisal Mechanism Assessment of the Intrinsic Value of a scrip Market Appraisal and Price Discovery Market Empowerment

Institutional Leveraging
? Transition from a retail

base to an institutional base ? Institutions better equipped to analyse the worth of scrip ? Issue fails if QIBs do not subscribe 60% ? Risk to Retail investor reduced

The Intermediaries
? Book Running Lead ? ? ? ? ?

Manager Syndicate Member Sub-Syndicate Member Registrar Escrow Banker (optional) QIBs

Market Appraisal
? Investment Appetite is

Dependent on the following
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Alternate Investment Avenues Market Sentiments Industry Specific Factors Company Specific Factors Liquidity Position of the Institutions Portfolio Position of the Institutions

Price Discovery
? Book Built portion is ? ?

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kept open for ordering BRLM keeps the Book Ascertainment of the Optimum price at which the issue quantum is met BRLM and the company decide the optimum price The Discovered (Cut Off) Price is announced

The Issue Schedule
? Book Built (Placement) Portion

Preparation of Red Herring ? Filing with SEBI without Price/Quantum ? Ascertainment of Market Appetite ? Bidding, Price Discovery ? Allocation ? Underwriting ? Filing with ROC ? Net Offer to the Public Portion ? Allotment/Refund
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Running the Book
? Ascertaining the Market ? ? ? ?

Appetite Indicative Price Banding Collection of Bids Updating the book by BRLM Price Discovery

Allocation Vs Allotment
Book Building

Collection of Bid amount

Price Discovery

Allocation

Issue of Confirmation of Allocation Note

Refund of Excess bid amounts

Filing of Prospectus with ROC

Deemed Allotment

Fixed Price Issue

Escrow Mechanism
? Escrow banker may be appointed

? SEBI Guidelines do not require this
? The upfront margin decided by the BRLM ? The balance of money to be paid by the

bidder on allocation ? Refund of excess application money after allotment

Bidding Process
Bidding Opens
Submissions of bids by the bidders Acceptance by the Syndicate member Real-time display of demand depth Revision of Bids Allocation Refund of excess bid amounts Listing at stock exchange Registration with a specific terminal Acknowledgement of Bids Payment to escrow account Price Discovery Issue of CAN Allotment Trading

Process Flow
Applications
Syndicate member

Banking of app.

Bank

Investor

DP

F o r w a r d
NSE/ BSE REGISTRAR

DEPOSITORY

Allocation process

BRLM

The Critical Path
Sequence of events
Due Diligence exercise Filing of Draft Red Herring Prospectus with SEBI Bidding Process Price Discovery & Allocation

Filing of Prospectus with ROC
Refund of excess order money Public offer at the discovered price Allotment & Listing

The Technology Interface
? Network Connectivity

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between Syndicate Member & Exchanges providing the bidding facility Online Electronic Bidding Facility Real-time Demand Position Online Revision of Bids Automatic Generation of Transaction Registration Slips

The Odds
? Heavy Dependence on Institutional Investing

? Retail Base will be reduced
? Wide- Holding Restricted ? Wholesale Marketing Required

The Evens
? Failure of Issue is Ruled Out

? Market Determined Optimum Pricing
? Justifiable Scrip Valuation ? Servicing of Members Easier in the

Wholesale Segment ? Quicker Issue Process ? Transparent Dealings



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