Merchandise allowance

abhishreshthaa

Abhijeet S
• Merchandise allowance

In the form of free products packed with regular shipments, are payments to the trade for setting up and maintaining displays. The payments are typically far less than manufacturers would have to spend to maintain the displays themselves.



Some of the schemes operating in town are:


 Buy Cadbury’s products worth Rs.3000/- and get 30 any chocolates worth Rs.5 free.

 Buy a box of Munch and get 1 Munch free.
 
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