Honda City
Background :
The Honda City is a subcompact car manufactured by the Japanese manufacturer Honda since 1981. Originally made for the Japanese, European and Australasian markets, the City was retired without replacement in 1994. The nameplate was then revived for use on a series of compact four door sedans particularly aimed at developing markets, mainly sold in Asia outside of Japan but lately also in Latin America and Australia. From 2002 to 2008, the City was sold as the Honda Fit Aria in Japan domestic market. By mid-2009, cumulative sales of the City has exceeded 1.2 million units in over 45 countries around the world since the nameplate was revived in 1996. In 2011, the City is sold as Honda Ballade in South Africa.
History :
First generation (1981–1986) : (City AA/FV/FA)
The first Honda City (AA for sedans, FV for vans and FA for the wider Turbo II and Cabriolets) was introduced in November 1981 with the innovative "Tallboy" design; of unusual height it enabled four adults to fit comfortably in the very short City.
Second generation (1986–1994) :
Honda replaced the original City in 1986 (designated GA1), with an update in 1989 (GA2). This model was produced until 1994. The Fit name also first appeared as a trim variant of the City. There was no convertible model. In most European markets, the City's market position was left open until filled by the Honda Logo in 1999.
Third generation (1996–2002) :
The third generation Honda City, codenamed SX8 but with chassis codes 3A2 (1.3) and 3A3 (1.5), was based on the EK Civic platform. First production began in an all-new plant in Ayutthaya. A revised, face-lifted thirdgeneration City was released in 2000, called the "City type Z" in some markets. The third generation city had fuel injected SOHC 16-valve D-series engines, namely variations of the D13B and D15B.
Fourth generation (2002–2008) :
At the Thailand International Motor Expo 2002 in November 2002, the fourth generation City made its world debut, now also offered as a four-wheel drive version. The Honda City was initially launched with a twin-spark, lean burn ‘i-DSI’ engine producing 88ps that was primarily designed to provide outstanding fuel economy. The VTEC version of the Honda city is launched later.
Fifth generation (2008–present) :
The new Honda City was unveiled in Bangkok, Thailand at Siam Paragon on 10 September 2008 followed by New Delhi, India on 25 September 2008 and January 2009 in Pakistan and Indonesia. Honda also announced that the City will be offered in selected
European countries with a 1.4 liter i-VTEC engine mated to either a 5-speed manual or a 6-speed i-SHIFT automated manual transmission. Poland is among the first European countries to receive the new City. This Honda City is also available in India with the engine of the 1.5 i-VTEC. Since it was launched in November 2008, Honda City became the best selling model of the company in the country, with sales volume even surpassing that of Thailand, previously the best selling market for the City.[ In India Honda City has been awarded as the "Car of the Year". About It is reported that Honda City has been the leader in the premium mid-sized sedan segment for a decade, with 35% market share in 2010.
Objectives :
Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.
Company Information :
Honda Motor Company , LTD. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.
Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer. Its best market is in the United States, where the majority of its sales are generated. Honda's automobile product line accounts for approximately 90 percent of its sales, and includes well-known U.S. topsellers such as the Accord, Legend, Civic, Prelude, and the luxury Acura. The Accord is the second most purchased car in the United States, although it actually ranks first on the country's list of most stolen vehicles. Honda also produces motorcycles such as the Super Cub, Foresight, and Shadow 750. Furthermore, the company's power products division makes other items that bolster annual sales, such as agricultural and industrial-use machinery, portable generators, outboard motors, and all-terrain vehicles. Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers. The total investment made by the company in India till date is Rs. 1620 Crores in Greater Noida Plant and Rs. 784 Crores in Tapukara Plant. HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity of this facility is 100,000 units. The company’s second manufacturing facility is in Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this facility was inaugurated on September 2008.
Honda Siel Cars India Ltd. launched its much-awaited small car, the Honda Brio (pronounced as Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market. The car, offered as the perfect package for a new era, embodies the best of Honda’s technologies to deliver fun and agile driving, fuel-efficiency, spaciousness and safety. The company’s product range includes Honda Brio, Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization level of 80%, 77%, 76%, 74% and 28% respectively. The CR-V is imported from Japan as Completely Built Units. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.
Product Information :
Honda has launched the newer version of Honda City with some cosmetic changes at its interior and exterior. Honda has also launched two new variants Honda City V MT which is available with manual transmission gearbox and Honda City 1.5 V AT that is available with automatic transmission gearbox. The new version of this most popular sedan will carry stylish five spoke alloy wheels and fog lamps that adds more style to its exterior. There are two accessories packages Elegance and Inspire is also introduced with the car but for that you have to pay Rs 34,000 to Rs 38,000 extra. The thirdgeneration Honda City has started wooing the Indian auto lovers. The new Honda City is a luxurious sedan model that has lot of advanced features to offer to its potential buyers - new i-VTEC engine, new aerodynamic design, more grandeur, increased interior space, and of course, top-notch performance.Honda City has been well known as
a prestigious brand in Indian market since its first launch in 1998 and it maintains a significant market share in its segment and its new model should taken its popularity to a much higher level. In India Honda City has been awarded as the “Car of the Year”. The aerodynamic looks of new Honda City at the utmost are the most inspiring. With an arrow-shot form of design, the front grilles of the car are very appealing. Further the headlights of the vehicle are very sharp which adds to its compatibility. Interiors are very spacious because of the multiple storage facilities available. To add to the convenience with music Honda City is equipped with advanced integrated audio. The New Honda City comes with a 1.5L, 1497cc, i-VTEC engine with four cylinders and 16 valves. This i-VTEC technology offers higher fuel efficiency with increased engine performance. Further the 5-speed automatic transmission with paddle shifts offers much more convenience in handling the car. The unique Paddle Shift gear transmission option make you able to switch gears without using the clutch pedal. Considering the performance aspect of the car it has a capacity to provide a maximum power of 118PS at the rate of 6600 rpm. On the other hand it delivers a torque of 146Nm at the rate of 4800 rpm.Honda City has a Rack and Pinion type of steering system having a minimum turning radius of 5.3m. Front brakes are disc type while the rear brakes are drum type. Fuel tank capacity of the vehicle is 42 litre. Presently Honda City is available with three variants with both manual and automatic gear transmission and with six exciting colors. In order to transform the Honda City into one's comfort zone paasenger just needs to start up the AC system with a heater added which is capable of transforming the inside space as per required.
Target Audience : 25 Yrs – 55 yrs Typical Buyers :
• • •
Well do urban people. People With high disposal income. Already having car but want to upgrade.
Summary :
Honda City has been a bread and butter ar for Honda India and the sedan saw a lot of challenges form rivals like Volkswagen Vento and Hyundai Verna in the past few months. But the Honda City has emerged as the best-selling car in C+ segment now. The impressive sales figures are the result of a major price cut of Honda City in June this year when the company announced the new price structure for its volume model Honda City. The prices were revised after enforcing considerable cost reduction efforts in the supply chain & manufacturing. This price revision was in line with Honda’s global vision of creating products that maximize the joy of customers, with speed, affordability and low CO2. The Honda City now starts from Rs 7.49 lakhs (ex showroom Delhi).
Goals :
• Respect for the individual. The Three Joys (buying, selling and creating) • Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. • Proceed always with ambition and youthfulness. • Respect sound theory, develop fresh ideas, and make the most effective use of time. • Enjoy work and encourage open communication. • Strive constantly for a harmonious flow of work. • Be ever mindful endeavor. of the value of research and
Primary Audience :
• The Buyer who require true luxury car. • Companies top level management like Managers, CEOs, Chairman, etc. • Even many business man prefer Honda City that is an exact match for their status.
Message :
Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially
responsible corporate citizen, we strive to address important environmental and safety issues. Honda has always believed in giving more excitement and more joy. Be it designing high performance sports cars that are a pleasure to behold and a joy to drive or creating the world's first humanoid robot to walk on two legs or countless other technologies that astonish and delight, Honda's spirit of exploration frequently invents the future. Not surprisingly, millions of people worldwide often respond to Honda's spirit of innovation with a sense of delight and amazement. Honda's obsession for technology that continuously improves upon the performance and safety of all Honda vehicles is what sets it apart from other names in the car industry.
Medium :
• • • • Newspaper Magazines Television Internet
Budget :
The units of Honda City sold has gone par above 50,000 with gaining a turnover upto $120 BN till date.
Deadline :
The Deadline for Luxurious car like Honda City is Just an Imagination because the car has been consistently on Top 5 list and Still the No. 1 Sedan of its kind.
doc_814122733.doc
Background :
The Honda City is a subcompact car manufactured by the Japanese manufacturer Honda since 1981. Originally made for the Japanese, European and Australasian markets, the City was retired without replacement in 1994. The nameplate was then revived for use on a series of compact four door sedans particularly aimed at developing markets, mainly sold in Asia outside of Japan but lately also in Latin America and Australia. From 2002 to 2008, the City was sold as the Honda Fit Aria in Japan domestic market. By mid-2009, cumulative sales of the City has exceeded 1.2 million units in over 45 countries around the world since the nameplate was revived in 1996. In 2011, the City is sold as Honda Ballade in South Africa.
History :
First generation (1981–1986) : (City AA/FV/FA)
The first Honda City (AA for sedans, FV for vans and FA for the wider Turbo II and Cabriolets) was introduced in November 1981 with the innovative "Tallboy" design; of unusual height it enabled four adults to fit comfortably in the very short City.
Second generation (1986–1994) :
Honda replaced the original City in 1986 (designated GA1), with an update in 1989 (GA2). This model was produced until 1994. The Fit name also first appeared as a trim variant of the City. There was no convertible model. In most European markets, the City's market position was left open until filled by the Honda Logo in 1999.
Third generation (1996–2002) :
The third generation Honda City, codenamed SX8 but with chassis codes 3A2 (1.3) and 3A3 (1.5), was based on the EK Civic platform. First production began in an all-new plant in Ayutthaya. A revised, face-lifted thirdgeneration City was released in 2000, called the "City type Z" in some markets. The third generation city had fuel injected SOHC 16-valve D-series engines, namely variations of the D13B and D15B.
Fourth generation (2002–2008) :
At the Thailand International Motor Expo 2002 in November 2002, the fourth generation City made its world debut, now also offered as a four-wheel drive version. The Honda City was initially launched with a twin-spark, lean burn ‘i-DSI’ engine producing 88ps that was primarily designed to provide outstanding fuel economy. The VTEC version of the Honda city is launched later.
Fifth generation (2008–present) :
The new Honda City was unveiled in Bangkok, Thailand at Siam Paragon on 10 September 2008 followed by New Delhi, India on 25 September 2008 and January 2009 in Pakistan and Indonesia. Honda also announced that the City will be offered in selected
European countries with a 1.4 liter i-VTEC engine mated to either a 5-speed manual or a 6-speed i-SHIFT automated manual transmission. Poland is among the first European countries to receive the new City. This Honda City is also available in India with the engine of the 1.5 i-VTEC. Since it was launched in November 2008, Honda City became the best selling model of the company in the country, with sales volume even surpassing that of Thailand, previously the best selling market for the City.[ In India Honda City has been awarded as the "Car of the Year". About It is reported that Honda City has been the leader in the premium mid-sized sedan segment for a decade, with 35% market share in 2010.
Objectives :
Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.
Company Information :
Honda Motor Company , LTD. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008, Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.
Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer. Its best market is in the United States, where the majority of its sales are generated. Honda's automobile product line accounts for approximately 90 percent of its sales, and includes well-known U.S. topsellers such as the Accord, Legend, Civic, Prelude, and the luxury Acura. The Accord is the second most purchased car in the United States, although it actually ranks first on the country's list of most stolen vehicles. Honda also produces motorcycles such as the Super Cub, Foresight, and Shadow 750. Furthermore, the company's power products division makes other items that bolster annual sales, such as agricultural and industrial-use machinery, portable generators, outboard motors, and all-terrain vehicles. Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers. The total investment made by the company in India till date is Rs. 1620 Crores in Greater Noida Plant and Rs. 784 Crores in Tapukara Plant. HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity of this facility is 100,000 units. The company’s second manufacturing facility is in Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this facility was inaugurated on September 2008.
Honda Siel Cars India Ltd. launched its much-awaited small car, the Honda Brio (pronounced as Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market. The car, offered as the perfect package for a new era, embodies the best of Honda’s technologies to deliver fun and agile driving, fuel-efficiency, spaciousness and safety. The company’s product range includes Honda Brio, Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization level of 80%, 77%, 76%, 74% and 28% respectively. The CR-V is imported from Japan as Completely Built Units. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.
Product Information :
Honda has launched the newer version of Honda City with some cosmetic changes at its interior and exterior. Honda has also launched two new variants Honda City V MT which is available with manual transmission gearbox and Honda City 1.5 V AT that is available with automatic transmission gearbox. The new version of this most popular sedan will carry stylish five spoke alloy wheels and fog lamps that adds more style to its exterior. There are two accessories packages Elegance and Inspire is also introduced with the car but for that you have to pay Rs 34,000 to Rs 38,000 extra. The thirdgeneration Honda City has started wooing the Indian auto lovers. The new Honda City is a luxurious sedan model that has lot of advanced features to offer to its potential buyers - new i-VTEC engine, new aerodynamic design, more grandeur, increased interior space, and of course, top-notch performance.Honda City has been well known as
a prestigious brand in Indian market since its first launch in 1998 and it maintains a significant market share in its segment and its new model should taken its popularity to a much higher level. In India Honda City has been awarded as the “Car of the Year”. The aerodynamic looks of new Honda City at the utmost are the most inspiring. With an arrow-shot form of design, the front grilles of the car are very appealing. Further the headlights of the vehicle are very sharp which adds to its compatibility. Interiors are very spacious because of the multiple storage facilities available. To add to the convenience with music Honda City is equipped with advanced integrated audio. The New Honda City comes with a 1.5L, 1497cc, i-VTEC engine with four cylinders and 16 valves. This i-VTEC technology offers higher fuel efficiency with increased engine performance. Further the 5-speed automatic transmission with paddle shifts offers much more convenience in handling the car. The unique Paddle Shift gear transmission option make you able to switch gears without using the clutch pedal. Considering the performance aspect of the car it has a capacity to provide a maximum power of 118PS at the rate of 6600 rpm. On the other hand it delivers a torque of 146Nm at the rate of 4800 rpm.Honda City has a Rack and Pinion type of steering system having a minimum turning radius of 5.3m. Front brakes are disc type while the rear brakes are drum type. Fuel tank capacity of the vehicle is 42 litre. Presently Honda City is available with three variants with both manual and automatic gear transmission and with six exciting colors. In order to transform the Honda City into one's comfort zone paasenger just needs to start up the AC system with a heater added which is capable of transforming the inside space as per required.
Target Audience : 25 Yrs – 55 yrs Typical Buyers :
• • •
Well do urban people. People With high disposal income. Already having car but want to upgrade.
Summary :
Honda City has been a bread and butter ar for Honda India and the sedan saw a lot of challenges form rivals like Volkswagen Vento and Hyundai Verna in the past few months. But the Honda City has emerged as the best-selling car in C+ segment now. The impressive sales figures are the result of a major price cut of Honda City in June this year when the company announced the new price structure for its volume model Honda City. The prices were revised after enforcing considerable cost reduction efforts in the supply chain & manufacturing. This price revision was in line with Honda’s global vision of creating products that maximize the joy of customers, with speed, affordability and low CO2. The Honda City now starts from Rs 7.49 lakhs (ex showroom Delhi).
Goals :
• Respect for the individual. The Three Joys (buying, selling and creating) • Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. • Proceed always with ambition and youthfulness. • Respect sound theory, develop fresh ideas, and make the most effective use of time. • Enjoy work and encourage open communication. • Strive constantly for a harmonious flow of work. • Be ever mindful endeavor. of the value of research and
Primary Audience :
• The Buyer who require true luxury car. • Companies top level management like Managers, CEOs, Chairman, etc. • Even many business man prefer Honda City that is an exact match for their status.
Message :
Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially
responsible corporate citizen, we strive to address important environmental and safety issues. Honda has always believed in giving more excitement and more joy. Be it designing high performance sports cars that are a pleasure to behold and a joy to drive or creating the world's first humanoid robot to walk on two legs or countless other technologies that astonish and delight, Honda's spirit of exploration frequently invents the future. Not surprisingly, millions of people worldwide often respond to Honda's spirit of innovation with a sense of delight and amazement. Honda's obsession for technology that continuously improves upon the performance and safety of all Honda vehicles is what sets it apart from other names in the car industry.
Medium :
• • • • Newspaper Magazines Television Internet
Budget :
The units of Honda City sold has gone par above 50,000 with gaining a turnover upto $120 BN till date.
Deadline :
The Deadline for Luxurious car like Honda City is Just an Imagination because the car has been consistently on Top 5 list and Still the No. 1 Sedan of its kind.
doc_814122733.doc