PRÌNT MEDÌA PLAN
THE DRAWBACKS OF THE
ADVERTÌSEMENT
1he oonsumers who so ever is having aereated drinks has a knowledge of what is
there in the produot and what is not.so instead if lying to the oonsumers they should
oonoerntrate in promoting the produot less serious note.
lnstead of using a rational appeal they oould use humour or emotional appeal.
1he produot itself is a aerated drink whioh oannot be made without a preservative
beoause it has to be preserved for a longer period of time.
1he advertisement should had to inolude something in the bottle. lt should have
been filled with ooke.
1his tagline is oompletely inappropriate for the produot itself
COCA-COLA KE
SANG.....
KHUSHIYON KE
BULBULE !!!
"The reaI thing" SINCE 1886
we ohanged the baokground.
we took the baokground aooording to our theme i.e
¨BuBBLL3". we ohanged the tagline ¨C0CA-C0LA KL
3AN0.K¬u3¬l¥0N KL BuLBuLL"
Beoause the previous tagline was more on
a serious note and was inappropriate to tell
the oonsumers about it.
Changes we made in the print
advertisements.
·10 and above
Age
·5000 per month
lnoome
·Male and lemale
0ender
·Primary, seoondary,
graduates, post graduates,
professionals
Lduoation
·3tudents, house-wives, blue
oollared white oollared
people, exeoutives.
0ooupation
·Lower middle olass, middle
olass, upper middle olass,
upper olass
3LC
1AR0L1 AuUlLNCL
0uR L31lMA1LU BuU0L1
l3 3 CR0RL3
1¬L CAMPAl0N UuRA1l0N
l3 l0R 3 M0N1¬3
UAlLlL3 RLAULR3¬lP RA1L
10l (LN0Ll3¬) 8092 4110
¬1 (LN0Ll3¬) 3947 2085
¬lNUu (LN0Ll3¬) 3786 1415
LC0N0MlC 1lML3 (LN0Ll3¬) 1178 2950
MlUUA¥ (LN0Ll3¬) 785 339
UAlNAlK 1A0RAN (¬lNUl) 21244 3132
UAlLlL3 CPM C 031 NuMBLR 0l
lN3LR3l0N3
101AL C031
1u31lllCA1l0N
10l
(LN0Ll3¬)
0.50 32,88,000 4 1,31,52,000
RLAC¬ l3
¬l0¬,MA1C¬L3 1A
PRL31l0l0u3
MLUluM
¬1
(LN0Ll3¬)
0.53 16,68,000 2 33,36,000
RLAC¬ l3
¬l0¬,0L00RAP¬lCA
L 3LLLC1lvl1¥
¬lNUu
(LN0Ll3¬)
0.37 11,32,000 - -
U0L3 N01 MA1C¬L3
1A
LC0N0MlC
1lML3
(LN0Ll3¬)
2.50 23,60,000 - -
U0L3 N01 MA1C¬L3
1A
MlUUA¥
(LN0Ll3¬)
0.43 2,71,200 4 10,84,800
¬l0¬ CPM Bu1
MA1C¬L3 1A
UAlNAlK
1A0RAN
(¬lNUl)
0.15 25,05,600 3 75,16,800
L0w CPM Bu1
MA1C¬L3 1A
101AL
LXPLNUl1uRL:
2,50,89,600
MA0ALlNL3 RLAULR3¬lP luLL PA0L C0L0uR
llLM lARL (LN0Ll3¬) 1250 1,60,000
1¬L wLLK (LN0Ll3¬) 1219 2,75,000
3P0R131AR (LN0Ll3¬) 1125 1,20,000
0u1L00K (LN0Ll3¬) 2281 3,90,000
lLMlNA (LN0Ll3¬) 1141 2,60,000
3ARl1A (¬lNUl) 4191 1,50,000
0RA¬ 3¬0B¬A (¬lNUl) 4121 2,75,000
MA0ALlNL3 CPM C 031 NuMBLR 0l
lN3LR3l0N3
101AL C031
1u31lllCA1l0N
llLM lARL
(LN0Ll3¬)
128 1,60,000 3 4,80,000
¬l0¬ CPM Bu1
MA1C¬L3 1A
1¬L wLLK
(LN0Ll3¬)
225.59 2,75,000 - -
¬l0¬ CPM ANU
U0L3 N01 MA1C¬
1A
3P0R131AR
(LN0Ll3¬)
106.67 1,20,000 6 7,20,000
¬l0¬ CPM ANU
RLAULR3¬lP
0u1L00K
(LN0Ll3¬)
170.98 3,90,000 - -
¬l0¬ CPM ANU
U0L3 N01 MA1C¬
1A
lLMlNA
(LN0Ll3¬)
227.87 2,60,000 4 10,40,000
MA1C¬L3
1A,PRL31l0l0u3
MLUluM
3ARl1A
(¬lNUl)
35.79 1,50,000 4 6,00,000
L0w CPM Bu1
MA1C¬L3 1A
0RA¬
3¬0B¬A
(¬lNUl)
66.75 2,75,000 - -
UuPLlCA1l0N
101AL
LXPLNUl1uRL:
28,40,000
1¬L 101AL LXPLNUl1uRL l0R UAlLlL3 :
2,50,89,600
1¬L 101AL LXPLNUl1uRL l0R MA0ALlNL3
: 28,40,000
1¬L 101AL MLUlA PLAN C031 :
2,79,29,600
1¬L 3uRPLu3 AM0uN1 : 20,70,400
wLLK 5 wLLK 6 wLLK 7 wLLK 8
10l MlU UA¥ UAlNlK
1A0RAN
MlU UA¥
lLMlNA llLM lARL 3P0R131AR 3ARl1A
3ARl1A 3P0R131AR
wLLK 9 wLLK 10 wLLK 11 wLLK 12
10l llLM lARL UAlNlK
1A0RAN
3P0R131AR
lLMlNA 3P0R131AR 3ARl1A MlU UA¥
lLMlNA
wLLK 1 wLLK 2 wLLK 3 wLLK 4
10l ¬1 10l ¬1
llLM lARL MlU UA¥ UAlNlK
1A0RAN
3P0R131AR
3ARl1A 3P0R131AR lLMlNA
3C¬LUuLlN0
Thank vou
doc_516336963.pptx
THE DRAWBACKS OF THE
ADVERTÌSEMENT
1he oonsumers who so ever is having aereated drinks has a knowledge of what is
there in the produot and what is not.so instead if lying to the oonsumers they should
oonoerntrate in promoting the produot less serious note.
lnstead of using a rational appeal they oould use humour or emotional appeal.
1he produot itself is a aerated drink whioh oannot be made without a preservative
beoause it has to be preserved for a longer period of time.
1he advertisement should had to inolude something in the bottle. lt should have
been filled with ooke.
1his tagline is oompletely inappropriate for the produot itself
COCA-COLA KE
SANG.....
KHUSHIYON KE
BULBULE !!!
"The reaI thing" SINCE 1886
we ohanged the baokground.
we took the baokground aooording to our theme i.e
¨BuBBLL3". we ohanged the tagline ¨C0CA-C0LA KL
3AN0.K¬u3¬l¥0N KL BuLBuLL"
Beoause the previous tagline was more on
a serious note and was inappropriate to tell
the oonsumers about it.
Changes we made in the print
advertisements.
·10 and above
Age
·5000 per month
lnoome
·Male and lemale
0ender
·Primary, seoondary,
graduates, post graduates,
professionals
Lduoation
·3tudents, house-wives, blue
oollared white oollared
people, exeoutives.
0ooupation
·Lower middle olass, middle
olass, upper middle olass,
upper olass
3LC
1AR0L1 AuUlLNCL
0uR L31lMA1LU BuU0L1
l3 3 CR0RL3
1¬L CAMPAl0N UuRA1l0N
l3 l0R 3 M0N1¬3
UAlLlL3 RLAULR3¬lP RA1L
10l (LN0Ll3¬) 8092 4110
¬1 (LN0Ll3¬) 3947 2085
¬lNUu (LN0Ll3¬) 3786 1415
LC0N0MlC 1lML3 (LN0Ll3¬) 1178 2950
MlUUA¥ (LN0Ll3¬) 785 339
UAlNAlK 1A0RAN (¬lNUl) 21244 3132
UAlLlL3 CPM C 031 NuMBLR 0l
lN3LR3l0N3
101AL C031
1u31lllCA1l0N
10l
(LN0Ll3¬)
0.50 32,88,000 4 1,31,52,000
RLAC¬ l3
¬l0¬,MA1C¬L3 1A
PRL31l0l0u3
MLUluM
¬1
(LN0Ll3¬)
0.53 16,68,000 2 33,36,000
RLAC¬ l3
¬l0¬,0L00RAP¬lCA
L 3LLLC1lvl1¥
¬lNUu
(LN0Ll3¬)
0.37 11,32,000 - -
U0L3 N01 MA1C¬L3
1A
LC0N0MlC
1lML3
(LN0Ll3¬)
2.50 23,60,000 - -
U0L3 N01 MA1C¬L3
1A
MlUUA¥
(LN0Ll3¬)
0.43 2,71,200 4 10,84,800
¬l0¬ CPM Bu1
MA1C¬L3 1A
UAlNAlK
1A0RAN
(¬lNUl)
0.15 25,05,600 3 75,16,800
L0w CPM Bu1
MA1C¬L3 1A
101AL
LXPLNUl1uRL:
2,50,89,600
MA0ALlNL3 RLAULR3¬lP luLL PA0L C0L0uR
llLM lARL (LN0Ll3¬) 1250 1,60,000
1¬L wLLK (LN0Ll3¬) 1219 2,75,000
3P0R131AR (LN0Ll3¬) 1125 1,20,000
0u1L00K (LN0Ll3¬) 2281 3,90,000
lLMlNA (LN0Ll3¬) 1141 2,60,000
3ARl1A (¬lNUl) 4191 1,50,000
0RA¬ 3¬0B¬A (¬lNUl) 4121 2,75,000
MA0ALlNL3 CPM C 031 NuMBLR 0l
lN3LR3l0N3
101AL C031
1u31lllCA1l0N
llLM lARL
(LN0Ll3¬)
128 1,60,000 3 4,80,000
¬l0¬ CPM Bu1
MA1C¬L3 1A
1¬L wLLK
(LN0Ll3¬)
225.59 2,75,000 - -
¬l0¬ CPM ANU
U0L3 N01 MA1C¬
1A
3P0R131AR
(LN0Ll3¬)
106.67 1,20,000 6 7,20,000
¬l0¬ CPM ANU
RLAULR3¬lP
0u1L00K
(LN0Ll3¬)
170.98 3,90,000 - -
¬l0¬ CPM ANU
U0L3 N01 MA1C¬
1A
lLMlNA
(LN0Ll3¬)
227.87 2,60,000 4 10,40,000
MA1C¬L3
1A,PRL31l0l0u3
MLUluM
3ARl1A
(¬lNUl)
35.79 1,50,000 4 6,00,000
L0w CPM Bu1
MA1C¬L3 1A
0RA¬
3¬0B¬A
(¬lNUl)
66.75 2,75,000 - -
UuPLlCA1l0N
101AL
LXPLNUl1uRL:
28,40,000
1¬L 101AL LXPLNUl1uRL l0R UAlLlL3 :
2,50,89,600
1¬L 101AL LXPLNUl1uRL l0R MA0ALlNL3
: 28,40,000
1¬L 101AL MLUlA PLAN C031 :
2,79,29,600
1¬L 3uRPLu3 AM0uN1 : 20,70,400
wLLK 5 wLLK 6 wLLK 7 wLLK 8
10l MlU UA¥ UAlNlK
1A0RAN
MlU UA¥
lLMlNA llLM lARL 3P0R131AR 3ARl1A
3ARl1A 3P0R131AR
wLLK 9 wLLK 10 wLLK 11 wLLK 12
10l llLM lARL UAlNlK
1A0RAN
3P0R131AR
lLMlNA 3P0R131AR 3ARl1A MlU UA¥
lLMlNA
wLLK 1 wLLK 2 wLLK 3 wLLK 4
10l ¬1 10l ¬1
llLM lARL MlU UA¥ UAlNlK
1A0RAN
3P0R131AR
3ARl1A 3P0R131AR lLMlNA
3C¬LUuLlN0
Thank vou
doc_516336963.pptx