abhishreshthaa
Abhijeet S
Media Monitoring:
The area, which occupies considerable amounts of time for any Public Relations department is the relationship with the media. To many people, this is probably the only function of a public relations person. To the Chief executive, this is the area, which is likely to create the greatest problems. To the public relations expert, this is what brings in the best opportunities to communicate the product-policy-plan conundrum of the company through well-mustered plans.
To the journalist or the television producer, it is sometimes a reactive situation of reviving unsolicited plugs, but also one, which could provide material for analysis, projection of industrial progress and background for potentially explosive stories.
The area, which occupies considerable amounts of time for any Public Relations department is the relationship with the media. To many people, this is probably the only function of a public relations person. To the Chief executive, this is the area, which is likely to create the greatest problems. To the public relations expert, this is what brings in the best opportunities to communicate the product-policy-plan conundrum of the company through well-mustered plans.
To the journalist or the television producer, it is sometimes a reactive situation of reviving unsolicited plugs, but also one, which could provide material for analysis, projection of industrial progress and background for potentially explosive stories.