MDP AT MICA ON "Shopper Marketing: Turning Shoppers into Buyers"
Ahmedabad, October 17, 2014
MICA is organising a three-day residential MDP on "Shopper Marketing: Turning Shoppers into Buyers ", from November 13 to 15, 2014, at its campus in Ahmedabad. Led by Dr. Mini Mathur, the MDP is targeted for professionals working at senior and middle level management positions, in the area of marketing, branding, advertising agencies or retail.
Participants of this MDP will understand the various nuances of shopper-marketing such as essentials of shopper marketing and retail, the complex decisions of shopper behaviour, trip types and shopper types, shopping currencies, insights to action, measuring effectiveness and shopper marketing process.
Elaborating on what the MDP offers, Dr. Mini Mathur states, "With numerous activities, including presentation led discussions, case-based discussions, participatory exercises involving a lot of brainstorming and generating insights, the participants will be enabled to understand and identify the importance of shopper marketing and the appropriate categories it should be used in, develop abilities to compare and contrast various tools and techniques used in shopper marketing, as also an implementation plan and manage it effectively, within the given resources."
About MICA
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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Ahmedabad, October 17, 2014
MICA is organising a three-day residential MDP on "Shopper Marketing: Turning Shoppers into Buyers ", from November 13 to 15, 2014, at its campus in Ahmedabad. Led by Dr. Mini Mathur, the MDP is targeted for professionals working at senior and middle level management positions, in the area of marketing, branding, advertising agencies or retail.
Participants of this MDP will understand the various nuances of shopper-marketing such as essentials of shopper marketing and retail, the complex decisions of shopper behaviour, trip types and shopper types, shopping currencies, insights to action, measuring effectiveness and shopper marketing process.
Elaborating on what the MDP offers, Dr. Mini Mathur states, "With numerous activities, including presentation led discussions, case-based discussions, participatory exercises involving a lot of brainstorming and generating insights, the participants will be enabled to understand and identify the importance of shopper marketing and the appropriate categories it should be used in, develop abilities to compare and contrast various tools and techniques used in shopper marketing, as also an implementation plan and manage it effectively, within the given resources."
About MICA
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.
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