Description
It explains on Mc Donalds in india.It discusses about their logistics,vendor management,cold chain analysis.It also covers all the JV's involved in delivering the raw material.It also considers the local aspects of Mc D in different countries.
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Global food retailer 26000 outlets in 119 countries 25 Outlets in 2000 in India Came to India in 1989 to develop the Supply Chain Opened the first outlet in 1996 Ownership – 85% outlets owned and operated as independent franchisees
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It helped to manage the following? Outsourcing from 35 suppliers spread all over the country ? Wider menu ? Drive through as well as sit down meals ? Customize product variety
Four pillars of success – ? Limited Menu ? Fresh Food ? Fast Service ? Affordable Price The above was not possible without efficient Supply Chain
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Lettuce farm
Pre chiller
McDonald’s Restaurant
Vans Distribution Centre Vans
Vans
Vans
Vans
Vans
McDonald’s Restaurant
Processing facility
Freezer
?
Cold chain from farms to the food outlets to maintain integrity of product
?
Tied up with Mumbai based Radhakrishna Foodland private limited in 1996
Food stuff was brought to the distribution centers in refrigerated vans
?
?
? ?
The stuff was stored here in controlled conditions
The retail supplies were sent to the outlets on a daily basis The controlled conditions ensured the freshness and moisture content of the food Sourcing 9 different items from 35 suppliers all over country
?
?
Joint venture (AFL Logistics Ltd.) between RFPL and Coughlin.
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RFPL handled in city distribution while Coughlin looked after the inter city logistics.
Unreliable roads and bad infrastructure were major bottlenecks.
?
?
?
Quality, temperature and packaging considerations were met.
Temperature of reefer vehicles ranged between minus 18 degrees to minus 22 degrees. Temperature in chilled trucks from 1 to 4 degrees.
?
?
Reefer trucks are arranged to ensure that temperature is maintained in case of power break down at outlets. The distributor had a 30 minute window to complete the delivery. In order to collect the milk, 35 bulk cooling centers with 50 tanks where milk can be collected, checked and stored at three degrees. The aim was to ensure that the milk producer does not travel more than 2.5 km to deliver his product.
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?
? ?
In Mexico, potatoes came in from Western USA and Canada.
3 Sectioned trailers were used to transport goods from the distribution centre to the outlet. Robbery was countered using an innovative strategy.
?
RFPL handled in city distribution to the restaurants.
?
Historical data from each of the restaurants was used to make a projection of the demand expected.
National suppliers are asked to meet this projected demand. This information is sent to the logistics company as well who express their ability to meet the demand. Restaurants do not stock more than 3 days of inventory. Time limit for distribution centers was 14 days which required round the clock pick ups and truck movements.
?
?
?
?
?
Standardization across units ? One size of inputs (Eg. peas) ? Vista Processed Foods and Kitran Foods supplying pies, nuggets, vegetable & chicken patties were equipped with insulated panels, temperature control & chill rooms
?
Partnering with vendors for ? Putting cold chain in place ? Improvements such as farming of iceberg lettuce ? Bridging delicate link between food and religion
Training vendors ? Training local farmers to produce potatoes to specifications Technology Transfer
? ?
?
‘One world, One Burger’ Same taste yet all food products to be secured locally Semi-finished products moved across supply chain at specific temperatures Individual product franchises
?
?
?
?
Stringent product restrictions
Standardized capacities from suppliers
?
?
Local arrangements at each location to solve the problems India – Separate production lines for veg and non-veg products Mexico – Three section trailers; Unmarked trailers Moscow – Food town, sharing of facilities Hazard Analysis and Critical Control Point (HACCP) systems Impeccable supply chain across locations Providing technology to channel partners
?
?
?
?
?
?
Thank you for your time!
doc_271710526.ppt
It explains on Mc Donalds in india.It discusses about their logistics,vendor management,cold chain analysis.It also covers all the JV's involved in delivering the raw material.It also considers the local aspects of Mc D in different countries.
?
Global food retailer 26000 outlets in 119 countries 25 Outlets in 2000 in India Came to India in 1989 to develop the Supply Chain Opened the first outlet in 1996 Ownership – 85% outlets owned and operated as independent franchisees
?
?
?
?
?
?
It helped to manage the following? Outsourcing from 35 suppliers spread all over the country ? Wider menu ? Drive through as well as sit down meals ? Customize product variety
Four pillars of success – ? Limited Menu ? Fresh Food ? Fast Service ? Affordable Price The above was not possible without efficient Supply Chain
?
?
Lettuce farm
Pre chiller
McDonald’s Restaurant
Vans Distribution Centre Vans
Vans
Vans
Vans
Vans
McDonald’s Restaurant
Processing facility
Freezer
?
Cold chain from farms to the food outlets to maintain integrity of product
?
Tied up with Mumbai based Radhakrishna Foodland private limited in 1996
Food stuff was brought to the distribution centers in refrigerated vans
?
?
? ?
The stuff was stored here in controlled conditions
The retail supplies were sent to the outlets on a daily basis The controlled conditions ensured the freshness and moisture content of the food Sourcing 9 different items from 35 suppliers all over country
?
?
Joint venture (AFL Logistics Ltd.) between RFPL and Coughlin.
?
RFPL handled in city distribution while Coughlin looked after the inter city logistics.
Unreliable roads and bad infrastructure were major bottlenecks.
?
?
?
Quality, temperature and packaging considerations were met.
Temperature of reefer vehicles ranged between minus 18 degrees to minus 22 degrees. Temperature in chilled trucks from 1 to 4 degrees.
?
?
Reefer trucks are arranged to ensure that temperature is maintained in case of power break down at outlets. The distributor had a 30 minute window to complete the delivery. In order to collect the milk, 35 bulk cooling centers with 50 tanks where milk can be collected, checked and stored at three degrees. The aim was to ensure that the milk producer does not travel more than 2.5 km to deliver his product.
? ?
?
?
? ?
In Mexico, potatoes came in from Western USA and Canada.
3 Sectioned trailers were used to transport goods from the distribution centre to the outlet. Robbery was countered using an innovative strategy.
?
RFPL handled in city distribution to the restaurants.
?
Historical data from each of the restaurants was used to make a projection of the demand expected.
National suppliers are asked to meet this projected demand. This information is sent to the logistics company as well who express their ability to meet the demand. Restaurants do not stock more than 3 days of inventory. Time limit for distribution centers was 14 days which required round the clock pick ups and truck movements.
?
?
?
?
?
Standardization across units ? One size of inputs (Eg. peas) ? Vista Processed Foods and Kitran Foods supplying pies, nuggets, vegetable & chicken patties were equipped with insulated panels, temperature control & chill rooms
?
Partnering with vendors for ? Putting cold chain in place ? Improvements such as farming of iceberg lettuce ? Bridging delicate link between food and religion
Training vendors ? Training local farmers to produce potatoes to specifications Technology Transfer
? ?
?
‘One world, One Burger’ Same taste yet all food products to be secured locally Semi-finished products moved across supply chain at specific temperatures Individual product franchises
?
?
?
?
Stringent product restrictions
Standardized capacities from suppliers
?
?
Local arrangements at each location to solve the problems India – Separate production lines for veg and non-veg products Mexico – Three section trailers; Unmarked trailers Moscow – Food town, sharing of facilities Hazard Analysis and Critical Control Point (HACCP) systems Impeccable supply chain across locations Providing technology to channel partners
?
?
?
?
?
?
Thank you for your time!
doc_271710526.ppt