McDonald's menu concentrates on five main ingredients: beef, chicken, bread, potatoes and milk. Recognising the importance of the supply chain in maintaining quality, McDonald's aims to create long-term relationships with a limited number of supplier partners.
Suppliers are usually keen to ensure that they can meet McDonald's required standards. Continued orders mean that suppliers can be confident of survival and growth.McDonald's are keen to stress that their standards are based on quality, value and cleanliness.
They say that they have in place stringent quality assurance and food safety programmes. They also claim that they know where all product ingredients come from. This would enable the company to control every link in its supply chain.
Food safety is clearly very important to the company. This is understandable when you consider how reputations can be seriously damaged when things go wrong. Their emphasis on safety and origin of ingredients highlights the efforts McDonald's make to allay fears among the general public over nutrition and modern farming methods.
Suppliers are usually keen to ensure that they can meet McDonald's required standards. Continued orders mean that suppliers can be confident of survival and growth.McDonald's are keen to stress that their standards are based on quality, value and cleanliness.
They say that they have in place stringent quality assurance and food safety programmes. They also claim that they know where all product ingredients come from. This would enable the company to control every link in its supply chain.
Food safety is clearly very important to the company. This is understandable when you consider how reputations can be seriously damaged when things go wrong. Their emphasis on safety and origin of ingredients highlights the efforts McDonald's make to allay fears among the general public over nutrition and modern farming methods.