Description
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald.
McDonald’s
Presented by:
Praephan Ratana-amornpin
Trevor Munro
Margaret Hill-Skinner
ntroduction
! "argest #ast #ood chain in the $orld
! %ur #ocus:
& McDonald’s 'merica
& McDonald’s Thailand
Mission Statement
! (S)*+
& (uality
& Service
& )leanliness
& +alue
)ompany Pro#ile
! ,ounded in -./0 in San 1ernardino2 )'
by Dick and Mac McDonald
! 1egan #ranchising in -.33 $ith
implementation o# 4speedee service
system5
! )urrently #ound in -60 countries and
serve 3/ million people daily
! %ver 702000 stores $orld$ide
)ompany Pro#ile
! s the largest #ast-#ood chain in the
$orld
! Typically o$ns the property it’s
restaurants are on2 and collects rent
#rom #ranchisee’s
! Reported $orld$ide revenue o# 8609/:
billion in 6003
! )onstantly altering menu or adding ne$
items
Target Market
! "o$ to Mid income
! 1usy people &
anyone on the go;
& ,amilies uire a do$n payment o# /0?
uired to attend Hamburger Bniversity in
%ak 1rook2 llinois
"ocation & Store 1ased
! )entral 1usiness Districts
& Do$nto$n Portland2 other city-centers
! Secondary 1usiness Districts
& 1ridgeport +illage
! Shopping centers
& +alley River )enter and Salem )enter
! ,ree-Standing
& .
th
Street in )orvallis
! nside many Cal-Mart’s
SC%T 'nalysis
Strengths
! +ery strong brand name
! RecogniDable characters
! "arge target group
! Ee$ stores almost -00? guaranteed to
succeed
! 'bility to adapt $hen #aced $ith criticism
! Play 'rea #or children
SC%T 'nalysis
Ceaknesses
! Many other similar competitors
! Bntil recently2 had very #e$ options #or
eating healthy
! Eegative image due to 4,ast ,ood
Eation5 and other media sources
SC%T 'nalysis
%pportunities
! 4Foing green5 & energy management2
improving packaging e##iciency2
environmentally #riendly re#rigerants2
and partnering $ith Freenpeace #or
rain#orest protection
! Ee$ store looksGstyles & Mc)a#e co##ee
shop2 and 4#orever young5 redesign
SC%T 'nalysis
%pportunities
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald.
McDonald’s
Presented by:
Praephan Ratana-amornpin
Trevor Munro
Margaret Hill-Skinner
ntroduction
! "argest #ast #ood chain in the $orld
! %ur #ocus:
& McDonald’s 'merica
& McDonald’s Thailand
Mission Statement
! (S)*+
& (uality
& Service
& )leanliness
& +alue
)ompany Pro#ile
! ,ounded in -./0 in San 1ernardino2 )'
by Dick and Mac McDonald
! 1egan #ranchising in -.33 $ith
implementation o# 4speedee service
system5
! )urrently #ound in -60 countries and
serve 3/ million people daily
! %ver 702000 stores $orld$ide
)ompany Pro#ile
! s the largest #ast-#ood chain in the
$orld
! Typically o$ns the property it’s
restaurants are on2 and collects rent
#rom #ranchisee’s
! Reported $orld$ide revenue o# 8609/:
billion in 6003
! )onstantly altering menu or adding ne$
items
Target Market
! "o$ to Mid income
! 1usy people &
anyone on the go;
& ,amilies uire a do$n payment o# /0?
uired to attend Hamburger Bniversity in
%ak 1rook2 llinois
"ocation & Store 1ased
! )entral 1usiness Districts
& Do$nto$n Portland2 other city-centers
! Secondary 1usiness Districts
& 1ridgeport +illage
! Shopping centers
& +alley River )enter and Salem )enter
! ,ree-Standing
& .
th
Street in )orvallis
! nside many Cal-Mart’s
SC%T 'nalysis
Strengths
! +ery strong brand name
! RecogniDable characters
! "arge target group
! Ee$ stores almost -00? guaranteed to
succeed
! 'bility to adapt $hen #aced $ith criticism
! Play 'rea #or children
SC%T 'nalysis
Ceaknesses
! Many other similar competitors
! Bntil recently2 had very #e$ options #or
eating healthy
! Eegative image due to 4,ast ,ood
Eation5 and other media sources
SC%T 'nalysis
%pportunities
! 4Foing green5 & energy management2
improving packaging e##iciency2
environmentally #riendly re#rigerants2
and partnering $ith Freenpeace #or
rain#orest protection
! Ee$ store looksGstyles & Mc)a#e co##ee
shop2 and 4#orever young5 redesign
SC%T 'nalysis
%pportunities