Description
MBA Programs Oswald
1
Resume as of August 2010:
OSWALD A. J. MASCARENHAS, S.J., Ph.D.
Chairman: MBA Programs,
St. Aloysius College, AI MI T, Beeri Campus, Mangalore
Charles H. Kellstadt Professor of Marketing
University of Detroit Mercy, Detroit, Michigan
Address:
Aloysius Institute of Management and Information Technology (AIMIT)
St. Aloysius College (Autonomous), Madoor, Mangaluru – 575022
Landline 0824-2201396; Mobile: 9591349683
[email protected]
[email protected]
Also (till December 31, 2010)
University of Detroit Mercy, Lansing-Reilly Hall
4001 W. McNichols Road
Detroit, Michigan 48221-3038
(313-993-1114) (Office); (313) 993-1659 (Res)
(313) 993-1653 (fax); [email protected]
Professional Education:
Year Degree Discipline College/University City/Country
1962 L.Ph. Licentiate in Philosophy Sacred Heart College Kodaikanal, India.
1967 L.S.T. Licentiate in Sacred
Theology
Papal Athenaeum Poona, India.
1968 M.A. Philosophy Karnataka University Dharwar, India
1971 M.A. Mathematical Economics University of Detroit Detroit, Michigan
1974 M.B.A.
Double-Majored in Finance
and Marketing.
Wharton School of
Business: University of
Pennsylvania
Philadelphia, PA
1976
Ph.D.
Business and Applied
Economics: Dissertation in
Multinational Marketing
Wharton School of
Business: University of
Pennsylvania
Philadelphia, PA
2
Professional Teaching /Administrative Experience:
Years Major Area of
Teaching & Research
Designation Institution/City/
Country
1962-63 History of Philosophy
and Cosmology
Lecturer St. Joseph's Seminary,
Mangalore, India.
1967-70 Philosophy and Sacred
Theology
Associate Professor St. Joseph's Seminary,
Mangalore, India.
1976-83 Marketing, and Public
Systems Research
Professor of Marketing
Director of Public Systems
Research
XLRI: Xavier Institute of
Management, Jamshedpur,
Bihar, India
1983- Marketing, Research
and Business Ethics
Charles H. Kellstadt
Professor of Marketing and
Ethics; Director, Kellstadt
Consumer Research Center
College of Business and
Administration,
University of Detroit
Mercy, Detroit, Michigan
1987-98,
2000-02
Marketing Chairperson: Department of
Marketing
College of Business and
Administration,
University of Detroit
Mercy, Detroit, Michigan
May 2005 Advanced Marketing
Strategies
Guest Professor Fu Jen Catholic University,
Taipei, Taiwan.
Fall 2005- Business Turnaround
Management:
Certification Program
Program Coordinator College of Business and
Administration,
University of Detroit Mercy
Fall 2007- Business Turnaround
Management: Graduate
Programs
Programs Director College of Business and
Administration,
University of Detroit Mercy
Summer
2009
Business
Transformation
Management
Distinguished Visiting
Scholar
XLRI: Xavier Institute of
Management, Jamshedpur,
Bihar, India
August
2010
Redesigning MBA
Programs
Chairman: MBA Programs Aloysius Institute of
Management and
Information Technology (St.
Aloysius College
(Autonomous), Madoor,
Mangaluru – 575022
3
Academic Publications: Books:
Year Title Publisher
2011 Business Turnaround Management: Concepts,
Theories, Models, Strategies and Cases
Sage Publications,
(Forthcoming)
2010 Business Transformation Strategies: The Role of the
CEO as a Strategic Leader of I nnovation
Management
Sage Publications, (In the
Press)
2008 Responsible Marketing: Concepts, Theories, Models,
Strategies and Cases
North Richland Hills, TX:
Roval Publishing Co., (March
2007)
1987 New Product Development: Marketing Research and
Management
Oxford Publishing House
1983 Wasteland Development and Environmental
Management through Community Forestry
(Co-author R. N. Tewari).
Nataraj Publishers, India
elhi
1981 Community Forestry Management: I ts Philosophy
and Practice(Co-author R. N. Tewari)
Nataraj Publishers, India
elhi
1980 Towards Measuring the Technological I mpact of
Multinational Companies in I ndia.
Arno Inc., New York
Peer Refereed Journal Articles, Conference Proceedings &
Presentations
Year
Authors and Title
Journal Publications/
Conference Proceedings
2010c Mascarenhas, Oswald A.J. (2010) “Quality in Hospitals:
The Finance-Marketing Interface,” Keynote Address:
National Conference of Hospital Administrators, Fr.
Muller’s Medical Hospital, Mangalore, India
Proceedings: 2010 National
Conference of Hospital
Administrators, Mangalore
2010b Mascarenhas, Oswald A.J., Ram Kesavan, and Michael
Bernacchi (2010) “A Joint Advertiser-Viewer
Responsibility Paradigm,”
Proceedings: NASMEI: North
American Society for Marketing
Education in India). (To be
prese3nted on December 23-24,
2010).
2010a Kesavan, Anand, Oswald A. J. Mascarenhas, and Ram
Kesavan (2010), “On Developing Sustainable Strategic
Policy for Financial Market Turnarounds,”
2010 MBAA Conference in
Chicago-Business, Society and
Government Track.
4
2009d Kesavan, Anand, Oswald A. J. Mascarenhas, and Ram
Kesavan (2009), “Government Bailouts, Financial
Sector Turnarounds, and Wicked Problems,”
J ournal of business, society and
government, Midwest Business
Administration Association 56-
78.
2009c Mascarenhas, Oswald A.J., Ram Kesavan, Anand
Kesavan, and Michael Bernacchi (2009) “Ethics of
Turnaround Marketing Strategy: A Wicked Problem
Approach ,”
Published: Proceedings of The
Marketing Management
Association, 2009;
Editor: John Fraedrich
2009b Mascarenhas, Oswald A., Michael Bernacchi, Ram
Kesavan” (2009), “Is Government Bail Out of the
Financial Markets a Quick-Fix Solution with Long-term
Dire Consequences?”
Presented at the MBAAI Annual
Meeting, Chicago, March 2009
2009a Ram, Kesavan, Mascarenhas, Oswald A., Trevor Crick,
Anand Kesavan,” (2009), “The Global Financial Crisis
as a Wicked Problem”
Presented at the Business, Society
and Government Consortium,
Chicago, March 2009
2008c Oswald A. Mascarenhas, Ram Kesavan and Michael D.
Bernacchi (2008), “Buyer-Seller Information
Asymmetry: Challenges to Distributive and Corrective
Justice,”
J ournal of Macromarketing 28:3,
(January), 68-84.
2008b Mascarenhas, Oswald A., Ram Kesavan, Trevor Crick
and Jeanne David (2008), “Benchmarking
Underperformance in Business Turnaround
Management,”
Presented at the Business
Administration Association
Conference, Wilmington, Ohio,
March 2008.
2008a Ram, Kesavan, Mascarenhas, Oswald A., Trevor Crick,
Anand Kesavan,” (2008), “Buyer-Seller Information
Asymmetries in the Subprime Mortgage-lending
Housing Market: The Cause of Its Current Failure,”
Presented at the Business
Administration Association
Conference, Wilmington, Ohio,
March 2008.
2007b Ram, Kesavan, Oswald A. J. Mascarenhas and Eric D.
Pannitz, “Globalizing Services: A Fourfold Typology of
Standardization, Mass-Customization, Localization and
Personalization.”
J ournal of Entrepreneurship and
Small Business (Electronic
Journal)
2007a Oswald A. J. Mascarenhas, Ram Kesavan, and Michael D.
Bernacchi (2007), “The DOREO Model of Social
Developmental Entrepreneurship,”
Presented at the Midwest
Conference of Entrepreneurship,
Chicago, March 2007.
2006e Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2006f), “Lasting Customer Loyalty: A Total
Customer Experience Approach.”
The J ournal of Consumer
Marketing; 23:7, 397-405.
5
2006d Mascarenhas, Oswald A. J., Lavoisier J Cardozo, Nelia
M Afonso, Mohamed Siddique, Joel Steinberg,
Marybeth Lepczyk, and Anil NF Aranha,
“Hypothesized Predictors of Patient–Physician Trust
and Distrust in the Elderly: Implications for Health and
Disease Management.”
Clinical Interventions in Aging 1:
(2), 175-188.
2006c Ram Kesavan and Oswald A. J. Mascarenhas (2006), “The
OREO Model of Social Entrepreneurship: Concept,
Hypotheses and Managerial Implications,”
[Won the Best Track Paper Award].
Presented at the Midwest
Conference of Entrepreneurship,
Chicago, March 2006.
2006b Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi, (2006a) “Market-Finance Metrics for
Business Turnarounds,”
Presented at the Midwest
Business Administration
Association (MBNA) Conference,
Chicago, March 2006.
2006a Jeanne, David, Mascarenhas, Oswald A., Ram Kesavan,
and Michael D. Bernacchi (2006), “The Spotlight on
Marketing-Accounting Interface in Retailing
Management,”
Presented at the Midwest
Conference of Accounting,
Chicago, March 2006.
2005f Nelia M. Afonso MD, Lavoisier J Cardozo MD,
Mascarenhas, Oswald A J., Ph.D., Anil N. F.
Aranha, Ph.D. and Chirag Shah MD, “Are Anonymous
Evaluations a better Assessment of Faculty Teaching
Performance? A Comparative Analysis of Open and
Anonymous Evaluation Processes.”
J ournal of Family Medicine, 37:1,
43-47.
2005e Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi, (2005d) “Global Marketing of Lifesaving
Drugs: An Analogical Model.”
The J ournal of Consumer
Marketing; 22:7, 404-411.
2005d Ram, Kesavan and Oswald A. J. Mascarenhas, “The
OREO Model of Entrepreneurship,”
Proceedings: Midwest
Conference of Entrepreneurship,
(March 18-20), Chicago.
2005c Mascarenhas, O.A., Ram Kesavan and Michael D.
Bernacchi (2005c), “Passive Consumption of Harmful
Products: Theoretical Considerations and Managerial
Implications.”
In Exploring New Frontiers in
Marketing, eds. M. B. Kunz, D.
A. Larson and J. Wiles, 2005
Midwest Marketing Conference,
Chicago, 153-158.
2005b Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2005b), “Progressive Reduction of Economic
Inequality as a Macromarketing Task: A Rejoinder.”
The J ournal of Nonprofit and
Public Sector Marketing, Volume
13: Nos. 1&2, 313-318.
2005a Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2005a), “Governmental and Corporate Role
The J ournal of Nonprofit and
Public Sector Marketing, Volume
6
in Diffusing Development Technologies: Ethical
Macromarketing Perspectives.”
13: Nos. 1&2, 271-292.
2004b Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2004c), “Customer Value-Chain Involvement
for Co-Creating Customer Delight.”
The J ournal of Consumer
Marketing, (Special Issue), 21:7,
486-496.
2004a Mascarenhas, Oswald A. and Ram Kesavan: “Can
Internet Marketing Replace Traditional Marketing?”
Proceedings, Midwest Marketing
Conference (March 17-19;
Chicago).
2003d Mascarenhas, Oswald A. and David and E. Swinnerton
(2003), “Recent Corporate Accounting Irregularities: A
Distributive Justice Based Ethical Analysis”
Proceedings of the American
Academy of Accounting and
Finance, 10
th
Annual Meeting,
(December 10-13, 2003)
2003c Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2003), “Co-Managing Online Privacy – A
Call for Joint Ownership.”
The J ournal of Consumer
Marketing; 20:7, 686-702.
2003b Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2003), “Ethics of Casino Gambling: A
Hofeldian Analysis.”
Brown Bag Lecture to the
Business School Faculty, April
14, 2003.
2003a Mascarenhas, Oswald A., Jeanne David and Eugene
Swinnerton (2003), “An Ethical Analysis of Accounting
Frauds and Security Scams.”
Brown Bag Lecture to the
Business School Faculty, J anuary
23, 2003.
2002 Mascarenhas, Oswald A. J. (2002), Marketing
Responsibility: Concepts, Theories, Models and Cases,
Monograph, College of Business
Administration, University of
Detroit Mercy.
2001b Mascarenhas, Oswald A. J. (2001b), “Virtue Ethics in
Marketing: Characterizing the Virtuous Marketing
Executive and the Profession,”
Working Paper, College of
Business Administration,
University of Detroit Mercy.
2001a Mascarenhas, Oswald A. J. (2001b), “Consumer Rights
and Duties: A Hofeldian Analysis,”
Working Paper, College of
Business Administration,
University of Detroit Mercy.
2000b “Challenges of Teaching Internet Marketing,” Proceedings, Midwest Marketing
Conference (March 3-5;
Chicago).
2000a “Ethics of Online Privacy Management: Concepts,
Strategies and Cases.”
Working Paper, College of
Business Administration,
University of Detroit Mercy
1999 Lavoisier Cardozo, MD, Nelia M. Afonso, A. N. F.
Aranha, Ph. D., S. S. Egly, Oswald A. J. Mascarenhas,
Ph.D., and R. S. Robertson. “The Ethics of Information
Disclosure in HIV Disease and Cancer: A Study of
Medical Residents’ Attitudes.”
Patient Education and
Counseling, Elsevier, 36: 75-80.
1998 "American Consumer Attitude toward Foreign Direct Multinational Business Review, 6
7
Investments in the U. S. and their Products," (Co-
author: Duane Kujawa, University of Miami)
(Fall), 1-10.
1997b “Distributive Justice Ethics of Health Care Distribution
in the U. S.”
Faculty Conference, Wayne State U
Medical College, Detroit, MI
1997a “Ethics of Consumer Online Databanks” Working Paper, College of Business
Administration, University of
Detroit Mercy
1996c "A Geertzian Approach to Multicultural Marketing
Research,"
International Multicultural Marketing
Conference, Academy of the Marketing
Science, Virginia Beach, Virginia,
November. AMS Conference Proceedings,
November 1996, pp. 103-8.
1996b "Ethics of Disclosure of Bad News in Healthcare:
Multicultural Attitudes,"
International Multicultural Marketing
Conference, Academy of the Marketing
Science, November. AMS Conference
Proceedings, November 1996, pp. 183-8.
1996a "Consumer Social Responsibility: Multicultural
Propensities among Generation X Consumers"
International Multicultural Marketing
Conference, Academy of the Marketing
Science, Virginia Beach, Virginia,
November. AMS Conference Proceedings,
November 1996, pp. 207-11.
1995c “An Outcome-Based Model for Revising MBA
Curriculum of theCollege of Business Administration,
University of Detroit Mercy”
Presented to the MBA Faculty,
University of Detroit Mercy,
October 24, 1995.
1995b "Exonerating Unethical Marketing Executive Behaviors:
A Diagnostic Framework"
J ournal of Marketing, Vol. 59
(April), 43-57.
1995a "Media, Parent and Peer Influences in Teen Food
Shopping," (co-author Mary A. Higby).
The J ournal of Marketing
Management, 3:2 (Fall/Winter),
45-54.
1993b "Marketing Health Care to Employees: the Structure of
Employee Health Care Plan Satisfaction,"
J ournal of Health Care Marketing,
13 (Fall), 34-47.
1993a "Peer, Parent and Media Influences in Teen Apparel
Shopping," (co-author Mary A. Higby)
J ournal of the Academy of
Marketing Science, 21 (1): 53-58.
1991 "Spousal Ethical Justifications of Casino Gambling" J ournal of Consumer Affairs, 25:1,
(Summer), 122-143.
1990b "An Empirical Methodology for the Ethical Assessment
of Marketing Phenomena such as Casino Gambling,"
J ournal of theAcademy of Marketing
Science, 18 (Summer 1990), 209-
220.
1990a "Towards a Macromarketing Analysis of Buyer-Seller
Value Exchanges"
Detroit Business J ournal, 1:1,
December 1989, 56-78.
1989 "Recent Methodological Orientations in Marketing
Research"
Management and Labor Studies, 14
(October), 202-218.
8
1988d "Multivariate Optimization of Consumer Panel
Designs," (Co-author: Ram Kesavan)
J ournal of Midwest Marketing, 2:1
(March), 39-45.
1988c "Analyzing Low Variance-Low Involvement Satisfaction
Data," (Co-author: Ram Kesavan)
J ournal of Midwest Marketing, 2:1
(March), 79-85.
1988b "Can We Humanize Consumption? Tasks and Models."
In 1988 AMA Winter Theory
Conference: Proceedings, CA:
San Diego.
1988a "Towards a Meta-Satisfaction Macro Consumer
Behavior Model,"
In 1988 AMA Winter Theory
Conference: Proceedings, CA:
San Diego.
1987 "Towards a Theology of Consumption,"
in AMA Winter Theory
Conference: Proceedings, TX:
San Antonio.
1985 "Community Forestry for Revitalizing Rural
Ecosystems: A Case Study," (Co-authors: A Singh
and M.K. Singh),
Forest Ecology and Management, 10,
209-232, Elsevier Publications:
Amsterdam.
1983b "Backward Ideation Techniques for New Product Ideas
Development"
Vikalpa, Indian Institute of
Management, Ahmedabad,
India, 10:2 (July), 121-140.
1983a "Corporate Social Responsibility Revisited"
in Management and Labor
Studies, XLRI, Jamshedpur,
India, 8:1 (June), 16-25.
1981b "Marx and Corporate Social Responsibility" Management and Labor Studies ,
8:2 (December), 126-1491.
1981a "Ecological Analysis of a Tribal Village in Singhbhum
District : For Land-Resource Management Action"
(co-author: M.K. Singh).
Management and Labor Studies,
7:1 (June), 1-26.
1980b "Multinational Impact as a Function of Host
Government Pressure"
Social Action, 30:1, 378-402,
Indian Social Institute, New
Delhi.
1980a "Productivity as a Function of Social Structure" Management and Labor Studies,
6:1, 10-20.
1979d "Corporate Environmentalization for Survival"
Management and Labor Studies,
5:1 (June), 18-30.
1979c "Promotool Consumer Behavior in India"(co-author: A
Ray)
Decision, J ournal of
Management, Indian Institute of
Management, Calcutta; 6:2
(January), 215-244.
1979b "Multinational Technology Transfers : Their
Developmental Impact in India"
Management and Labor Studies,
4:2 (December), 97-118.
1979a "Technological Progress of Multinational versus
Domestic Firms in India"
Management and Labor Studies,
4:1 (June) 22-37.
1978 "Industrial Learning of Multinational Firms versus
Domestic Firms in India"
Management and Labor Studies;
3:2 (June), 125-140.
9
1977 "Is Multinational Marketing a Generalization of the
Domestic?”
Management and Labor Studies,
3:1 (January), 57-67.
New Courses: Developed and Taught
BUS 387: Internet Marketing (since Fall 1996)
MPD 585: Entrepreneurship and E-Commerce (for Engineers, since Fall 2000).
MBA 599: Data Mining for Marketing Research (Fall 2001).
MBA 580: E-Marketing and E-Business (May 2005 – Fu Jen Catholic University, Taipei,
Taiwan).
EMB 630: Business Turnaround Management: An Overview (for EMBA since Winter
2006).
ENT 440/540: Creativity and Innovation Management (For Engineers)
ENT 450/550: Backward and Forward Innovation Management (For Engineers)
BTM 500/MBA 564: Business Turnaround Management: Rescue Strategies (since 2004).
BTM 550: Business Turnaround Management: Ethical Imperatives (since Winter 2008).
BTM 530: Strategic Decision-Making for Business Transformation Management (from
Fall 2009).
Research in Progress:
Journal Articles to be submitted for the Review Process:
Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2010), “Ethics of Plant Closings: A
Hohfeldian Analysis” to be submitted to the J ournal of Business Ethics, J uly 2008.
Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2010), “Global Marketing Ethics: An
Evolutionary Approach,” to be submitted to the J ournal of International Marketing.
Mascarenhas, Oswald A., Ram Kesavan, Trevor Crick and Jeanne David (2010), “Benchmarking
Underperformance in Business Turnaround Management” to be submitted to the J ournal of Business and
Economics Research, June 2008.
Books in Progress:
2011: Midwestern Afro-American Entrepreneurs: Vision, Mindset and Empowerment (co-
authors: Joyce Washington and Clarence Nixon)
2012: Business Turnaround Management: Ethical Imperatives.
2011: Business Turnaround Management: Transformation Strategies.
10
Research in Progress:
Mascarenhas, Oswald A. J., Ram Kesavan and Michael D. Bernacchi (2007d), “Corporate Frauds: Were
they Bad Marketing Communications?”
Mascarenhas, Oswald A. J., Ram Kesavan and Michael D. Bernacchi (2007c), “Classification of Domestic
versus non-Domestic Marketing Strategies: A New Synthesis.”
Mascarenhas, Oswald A. J., Ram Kesavan and Michael D. Bernacchi (2007b), “Chronic Indebtedness
among Financially Challenged Car Buyers and Lessees in Inner Cities."
Mascarenhas, Oswald A. J., Ram Kesavan and Michael D. Bernacchi (2007a), “Protective Marketing of
Casino Customers: Factual Considerations and Ethical Imperatives."
Mascarenhas, Oswald A. J., Lavoisier J. Cardozo, M. D., Nelia M. Afonso, Marybeth Lepczyk, and Anil N.
F. Aranha, (2007), “Patient-Physician Information Asymmetry: Reduction Modules and Strategies.”
Mascarenhas, Oswald A. J., Anil N. F. Aranha, Nelia M. Afonso, Marybeth Lepczyk, and Lavoisier J.
Cardozo, M. D. (2007), “Conceptual, Theoretical and Empirical Foundations for A New Patient-Physician
Trust Assessment Scale,” to be submitted to the J ournal of Family Practice, October 2007.
Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2007b), “Responsible Casino Gambling:
Joint Buyer-Seller Rights and Duties” to be submitted to the J ournal of Business Ethics.
Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2007a), “Marketing-Finance Interface
Metrics of Cash Flow Management Effectiveness,” to be submitted to the Sloan Management J ournal, MIT.
Funds Awards Granted:
February 2008: Turnaround Management Association (TMA), Chicago; $50,000 for course development
and long-distance teaching in Business Turnaround Management
April 2007-: 2007 KERN Fellow of Entrepreneurship ($50,000; together with Dr Jonathan Weaver, Dept
of Mech. Eng, UDM)
April 2006-: 2006 KERN Fellow of Entrepreneurship ($50,000; together with Dr Jonathan Weaver, Dept
of Mech. Eng, UDM)
Recognition Awards:
November 2008: Distinguished Faculty and Research Scholar Award, University of Detroit Mercy.
2008: Kern Foundation Fellow for Entrepreneurship
2007: Kern Foundation Fellow for Entrepreneurship
11
March 2006: Induction to Alpha Iota Delta, Delta Mu Chapter, Detroit, Honorary in the Decision
Sciences.
March 2006: MBAA Distinguished Paper Award: Ram Kesavan and Oswald A. J. Mascarenhas (2006),
“The OREO Model of Social Entrepreneurship: Prospects and Implications,” Presented at the
Midwest Conference of Entrepreneurship, Chicago, March 2006.
March 1994: Induction into Beta Gamma Sigma, University of Detroit Mercy, College of Business
Administration.
October 1993: President's Award for Teaching and Research Excellence, College of Business
Administration, University of Detroit Mercy.
October 1987: Best International Student Coordinator Award, University of Detroit, Detroit, Michigan.
Corporate Board Membership
2005- : Aloysians and Partners of North America (APNA), Founder, Chairman of the Board and
Executive President.
2004- : Servants of J esus of the Divine Mercy, St. Barnabas Church, East Pointe, Michigan.
1994- : Vista Maria (Helping battered girls, Healing Families) since 1983: Sponsored by the Sisters of
the Good Shepherd, Dearborn Heights, Michigan, Advisory Committee.
1991-94 : Medical Sisters of Mercy: Corporate Social Responsibility Advisory Board, Farmington Hills,
Michigan.
Professional Memberships:
American Marketing Association
Academy of Marketing Science
Association of Consumer Research
Association of Consumer Psychology
Turnaround Management Association (TMA: Detroit Chapter)
Beta Gamma Sigma.
Alpha Iota Delta, Delta Mu
Pastoral Ministry
Weekend Associate at:
1983 – 1987 St. Alexander’s Church, Farmington Hills, MI
1987 - St. Barnabas Church, Eastpointe, MI
2003- Holy Innocents, Roseville, MI
12
1988 - St Lucy’s Church, St. Clair Shores, MI
doc_796497228.pdf
MBA Programs Oswald
1
Resume as of August 2010:
OSWALD A. J. MASCARENHAS, S.J., Ph.D.
Chairman: MBA Programs,
St. Aloysius College, AI MI T, Beeri Campus, Mangalore
Charles H. Kellstadt Professor of Marketing
University of Detroit Mercy, Detroit, Michigan
Address:
Aloysius Institute of Management and Information Technology (AIMIT)
St. Aloysius College (Autonomous), Madoor, Mangaluru – 575022
Landline 0824-2201396; Mobile: 9591349683
[email protected]
[email protected]
Also (till December 31, 2010)
University of Detroit Mercy, Lansing-Reilly Hall
4001 W. McNichols Road
Detroit, Michigan 48221-3038
(313-993-1114) (Office); (313) 993-1659 (Res)
(313) 993-1653 (fax); [email protected]
Professional Education:
Year Degree Discipline College/University City/Country
1962 L.Ph. Licentiate in Philosophy Sacred Heart College Kodaikanal, India.
1967 L.S.T. Licentiate in Sacred
Theology
Papal Athenaeum Poona, India.
1968 M.A. Philosophy Karnataka University Dharwar, India
1971 M.A. Mathematical Economics University of Detroit Detroit, Michigan
1974 M.B.A.
Double-Majored in Finance
and Marketing.
Wharton School of
Business: University of
Pennsylvania
Philadelphia, PA
1976
Ph.D.
Business and Applied
Economics: Dissertation in
Multinational Marketing
Wharton School of
Business: University of
Pennsylvania
Philadelphia, PA
2
Professional Teaching /Administrative Experience:
Years Major Area of
Teaching & Research
Designation Institution/City/
Country
1962-63 History of Philosophy
and Cosmology
Lecturer St. Joseph's Seminary,
Mangalore, India.
1967-70 Philosophy and Sacred
Theology
Associate Professor St. Joseph's Seminary,
Mangalore, India.
1976-83 Marketing, and Public
Systems Research
Professor of Marketing
Director of Public Systems
Research
XLRI: Xavier Institute of
Management, Jamshedpur,
Bihar, India
1983- Marketing, Research
and Business Ethics
Charles H. Kellstadt
Professor of Marketing and
Ethics; Director, Kellstadt
Consumer Research Center
College of Business and
Administration,
University of Detroit
Mercy, Detroit, Michigan
1987-98,
2000-02
Marketing Chairperson: Department of
Marketing
College of Business and
Administration,
University of Detroit
Mercy, Detroit, Michigan
May 2005 Advanced Marketing
Strategies
Guest Professor Fu Jen Catholic University,
Taipei, Taiwan.
Fall 2005- Business Turnaround
Management:
Certification Program
Program Coordinator College of Business and
Administration,
University of Detroit Mercy
Fall 2007- Business Turnaround
Management: Graduate
Programs
Programs Director College of Business and
Administration,
University of Detroit Mercy
Summer
2009
Business
Transformation
Management
Distinguished Visiting
Scholar
XLRI: Xavier Institute of
Management, Jamshedpur,
Bihar, India
August
2010
Redesigning MBA
Programs
Chairman: MBA Programs Aloysius Institute of
Management and
Information Technology (St.
Aloysius College
(Autonomous), Madoor,
Mangaluru – 575022
3
Academic Publications: Books:
Year Title Publisher
2011 Business Turnaround Management: Concepts,
Theories, Models, Strategies and Cases
Sage Publications,
(Forthcoming)
2010 Business Transformation Strategies: The Role of the
CEO as a Strategic Leader of I nnovation
Management
Sage Publications, (In the
Press)
2008 Responsible Marketing: Concepts, Theories, Models,
Strategies and Cases
North Richland Hills, TX:
Roval Publishing Co., (March
2007)
1987 New Product Development: Marketing Research and
Management
Oxford Publishing House
1983 Wasteland Development and Environmental
Management through Community Forestry
(Co-author R. N. Tewari).
Nataraj Publishers, India
elhi1981 Community Forestry Management: I ts Philosophy
and Practice(Co-author R. N. Tewari)
Nataraj Publishers, India
elhi1980 Towards Measuring the Technological I mpact of
Multinational Companies in I ndia.
Arno Inc., New York
Peer Refereed Journal Articles, Conference Proceedings &
Presentations
Year
Authors and Title
Journal Publications/
Conference Proceedings
2010c Mascarenhas, Oswald A.J. (2010) “Quality in Hospitals:
The Finance-Marketing Interface,” Keynote Address:
National Conference of Hospital Administrators, Fr.
Muller’s Medical Hospital, Mangalore, India
Proceedings: 2010 National
Conference of Hospital
Administrators, Mangalore
2010b Mascarenhas, Oswald A.J., Ram Kesavan, and Michael
Bernacchi (2010) “A Joint Advertiser-Viewer
Responsibility Paradigm,”
Proceedings: NASMEI: North
American Society for Marketing
Education in India). (To be
prese3nted on December 23-24,
2010).
2010a Kesavan, Anand, Oswald A. J. Mascarenhas, and Ram
Kesavan (2010), “On Developing Sustainable Strategic
Policy for Financial Market Turnarounds,”
2010 MBAA Conference in
Chicago-Business, Society and
Government Track.
4
2009d Kesavan, Anand, Oswald A. J. Mascarenhas, and Ram
Kesavan (2009), “Government Bailouts, Financial
Sector Turnarounds, and Wicked Problems,”
J ournal of business, society and
government, Midwest Business
Administration Association 56-
78.
2009c Mascarenhas, Oswald A.J., Ram Kesavan, Anand
Kesavan, and Michael Bernacchi (2009) “Ethics of
Turnaround Marketing Strategy: A Wicked Problem
Approach ,”
Published: Proceedings of The
Marketing Management
Association, 2009;
Editor: John Fraedrich
2009b Mascarenhas, Oswald A., Michael Bernacchi, Ram
Kesavan” (2009), “Is Government Bail Out of the
Financial Markets a Quick-Fix Solution with Long-term
Dire Consequences?”
Presented at the MBAAI Annual
Meeting, Chicago, March 2009
2009a Ram, Kesavan, Mascarenhas, Oswald A., Trevor Crick,
Anand Kesavan,” (2009), “The Global Financial Crisis
as a Wicked Problem”
Presented at the Business, Society
and Government Consortium,
Chicago, March 2009
2008c Oswald A. Mascarenhas, Ram Kesavan and Michael D.
Bernacchi (2008), “Buyer-Seller Information
Asymmetry: Challenges to Distributive and Corrective
Justice,”
J ournal of Macromarketing 28:3,
(January), 68-84.
2008b Mascarenhas, Oswald A., Ram Kesavan, Trevor Crick
and Jeanne David (2008), “Benchmarking
Underperformance in Business Turnaround
Management,”
Presented at the Business
Administration Association
Conference, Wilmington, Ohio,
March 2008.
2008a Ram, Kesavan, Mascarenhas, Oswald A., Trevor Crick,
Anand Kesavan,” (2008), “Buyer-Seller Information
Asymmetries in the Subprime Mortgage-lending
Housing Market: The Cause of Its Current Failure,”
Presented at the Business
Administration Association
Conference, Wilmington, Ohio,
March 2008.
2007b Ram, Kesavan, Oswald A. J. Mascarenhas and Eric D.
Pannitz, “Globalizing Services: A Fourfold Typology of
Standardization, Mass-Customization, Localization and
Personalization.”
J ournal of Entrepreneurship and
Small Business (Electronic
Journal)
2007a Oswald A. J. Mascarenhas, Ram Kesavan, and Michael D.
Bernacchi (2007), “The DOREO Model of Social
Developmental Entrepreneurship,”
Presented at the Midwest
Conference of Entrepreneurship,
Chicago, March 2007.
2006e Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2006f), “Lasting Customer Loyalty: A Total
Customer Experience Approach.”
The J ournal of Consumer
Marketing; 23:7, 397-405.
5
2006d Mascarenhas, Oswald A. J., Lavoisier J Cardozo, Nelia
M Afonso, Mohamed Siddique, Joel Steinberg,
Marybeth Lepczyk, and Anil NF Aranha,
“Hypothesized Predictors of Patient–Physician Trust
and Distrust in the Elderly: Implications for Health and
Disease Management.”
Clinical Interventions in Aging 1:
(2), 175-188.
2006c Ram Kesavan and Oswald A. J. Mascarenhas (2006), “The
OREO Model of Social Entrepreneurship: Concept,
Hypotheses and Managerial Implications,”
[Won the Best Track Paper Award].
Presented at the Midwest
Conference of Entrepreneurship,
Chicago, March 2006.
2006b Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi, (2006a) “Market-Finance Metrics for
Business Turnarounds,”
Presented at the Midwest
Business Administration
Association (MBNA) Conference,
Chicago, March 2006.
2006a Jeanne, David, Mascarenhas, Oswald A., Ram Kesavan,
and Michael D. Bernacchi (2006), “The Spotlight on
Marketing-Accounting Interface in Retailing
Management,”
Presented at the Midwest
Conference of Accounting,
Chicago, March 2006.
2005f Nelia M. Afonso MD, Lavoisier J Cardozo MD,
Mascarenhas, Oswald A J., Ph.D., Anil N. F.
Aranha, Ph.D. and Chirag Shah MD, “Are Anonymous
Evaluations a better Assessment of Faculty Teaching
Performance? A Comparative Analysis of Open and
Anonymous Evaluation Processes.”
J ournal of Family Medicine, 37:1,
43-47.
2005e Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi, (2005d) “Global Marketing of Lifesaving
Drugs: An Analogical Model.”
The J ournal of Consumer
Marketing; 22:7, 404-411.
2005d Ram, Kesavan and Oswald A. J. Mascarenhas, “The
OREO Model of Entrepreneurship,”
Proceedings: Midwest
Conference of Entrepreneurship,
(March 18-20), Chicago.
2005c Mascarenhas, O.A., Ram Kesavan and Michael D.
Bernacchi (2005c), “Passive Consumption of Harmful
Products: Theoretical Considerations and Managerial
Implications.”
In Exploring New Frontiers in
Marketing, eds. M. B. Kunz, D.
A. Larson and J. Wiles, 2005
Midwest Marketing Conference,
Chicago, 153-158.
2005b Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2005b), “Progressive Reduction of Economic
Inequality as a Macromarketing Task: A Rejoinder.”
The J ournal of Nonprofit and
Public Sector Marketing, Volume
13: Nos. 1&2, 313-318.
2005a Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2005a), “Governmental and Corporate Role
The J ournal of Nonprofit and
Public Sector Marketing, Volume
6
in Diffusing Development Technologies: Ethical
Macromarketing Perspectives.”
13: Nos. 1&2, 271-292.
2004b Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2004c), “Customer Value-Chain Involvement
for Co-Creating Customer Delight.”
The J ournal of Consumer
Marketing, (Special Issue), 21:7,
486-496.
2004a Mascarenhas, Oswald A. and Ram Kesavan: “Can
Internet Marketing Replace Traditional Marketing?”
Proceedings, Midwest Marketing
Conference (March 17-19;
Chicago).
2003d Mascarenhas, Oswald A. and David and E. Swinnerton
(2003), “Recent Corporate Accounting Irregularities: A
Distributive Justice Based Ethical Analysis”
Proceedings of the American
Academy of Accounting and
Finance, 10
th
Annual Meeting,
(December 10-13, 2003)
2003c Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2003), “Co-Managing Online Privacy – A
Call for Joint Ownership.”
The J ournal of Consumer
Marketing; 20:7, 686-702.
2003b Mascarenhas, Oswald A., Ram Kesavan, and Michael D.
Bernacchi (2003), “Ethics of Casino Gambling: A
Hofeldian Analysis.”
Brown Bag Lecture to the
Business School Faculty, April
14, 2003.
2003a Mascarenhas, Oswald A., Jeanne David and Eugene
Swinnerton (2003), “An Ethical Analysis of Accounting
Frauds and Security Scams.”
Brown Bag Lecture to the
Business School Faculty, J anuary
23, 2003.
2002 Mascarenhas, Oswald A. J. (2002), Marketing
Responsibility: Concepts, Theories, Models and Cases,
Monograph, College of Business
Administration, University of
Detroit Mercy.
2001b Mascarenhas, Oswald A. J. (2001b), “Virtue Ethics in
Marketing: Characterizing the Virtuous Marketing
Executive and the Profession,”
Working Paper, College of
Business Administration,
University of Detroit Mercy.
2001a Mascarenhas, Oswald A. J. (2001b), “Consumer Rights
and Duties: A Hofeldian Analysis,”
Working Paper, College of
Business Administration,
University of Detroit Mercy.
2000b “Challenges of Teaching Internet Marketing,” Proceedings, Midwest Marketing
Conference (March 3-5;
Chicago).
2000a “Ethics of Online Privacy Management: Concepts,
Strategies and Cases.”
Working Paper, College of
Business Administration,
University of Detroit Mercy
1999 Lavoisier Cardozo, MD, Nelia M. Afonso, A. N. F.
Aranha, Ph. D., S. S. Egly, Oswald A. J. Mascarenhas,
Ph.D., and R. S. Robertson. “The Ethics of Information
Disclosure in HIV Disease and Cancer: A Study of
Medical Residents’ Attitudes.”
Patient Education and
Counseling, Elsevier, 36: 75-80.
1998 "American Consumer Attitude toward Foreign Direct Multinational Business Review, 6
7
Investments in the U. S. and their Products," (Co-
author: Duane Kujawa, University of Miami)
(Fall), 1-10.
1997b “Distributive Justice Ethics of Health Care Distribution
in the U. S.”
Faculty Conference, Wayne State U
Medical College, Detroit, MI
1997a “Ethics of Consumer Online Databanks” Working Paper, College of Business
Administration, University of
Detroit Mercy
1996c "A Geertzian Approach to Multicultural Marketing
Research,"
International Multicultural Marketing
Conference, Academy of the Marketing
Science, Virginia Beach, Virginia,
November. AMS Conference Proceedings,
November 1996, pp. 103-8.
1996b "Ethics of Disclosure of Bad News in Healthcare:
Multicultural Attitudes,"
International Multicultural Marketing
Conference, Academy of the Marketing
Science, November. AMS Conference
Proceedings, November 1996, pp. 183-8.
1996a "Consumer Social Responsibility: Multicultural
Propensities among Generation X Consumers"
International Multicultural Marketing
Conference, Academy of the Marketing
Science, Virginia Beach, Virginia,
November. AMS Conference Proceedings,
November 1996, pp. 207-11.
1995c “An Outcome-Based Model for Revising MBA
Curriculum of theCollege of Business Administration,
University of Detroit Mercy”
Presented to the MBA Faculty,
University of Detroit Mercy,
October 24, 1995.
1995b "Exonerating Unethical Marketing Executive Behaviors:
A Diagnostic Framework"
J ournal of Marketing, Vol. 59
(April), 43-57.
1995a "Media, Parent and Peer Influences in Teen Food
Shopping," (co-author Mary A. Higby).
The J ournal of Marketing
Management, 3:2 (Fall/Winter),
45-54.
1993b "Marketing Health Care to Employees: the Structure of
Employee Health Care Plan Satisfaction,"
J ournal of Health Care Marketing,
13 (Fall), 34-47.
1993a "Peer, Parent and Media Influences in Teen Apparel
Shopping," (co-author Mary A. Higby)
J ournal of the Academy of
Marketing Science, 21 (1): 53-58.
1991 "Spousal Ethical Justifications of Casino Gambling" J ournal of Consumer Affairs, 25:1,
(Summer), 122-143.
1990b "An Empirical Methodology for the Ethical Assessment
of Marketing Phenomena such as Casino Gambling,"
J ournal of theAcademy of Marketing
Science, 18 (Summer 1990), 209-
220.
1990a "Towards a Macromarketing Analysis of Buyer-Seller
Value Exchanges"
Detroit Business J ournal, 1:1,
December 1989, 56-78.
1989 "Recent Methodological Orientations in Marketing
Research"
Management and Labor Studies, 14
(October), 202-218.
8
1988d "Multivariate Optimization of Consumer Panel
Designs," (Co-author: Ram Kesavan)
J ournal of Midwest Marketing, 2:1
(March), 39-45.
1988c "Analyzing Low Variance-Low Involvement Satisfaction
Data," (Co-author: Ram Kesavan)
J ournal of Midwest Marketing, 2:1
(March), 79-85.
1988b "Can We Humanize Consumption? Tasks and Models."
In 1988 AMA Winter Theory
Conference: Proceedings, CA:
San Diego.
1988a "Towards a Meta-Satisfaction Macro Consumer
Behavior Model,"
In 1988 AMA Winter Theory
Conference: Proceedings, CA:
San Diego.
1987 "Towards a Theology of Consumption,"
in AMA Winter Theory
Conference: Proceedings, TX:
San Antonio.
1985 "Community Forestry for Revitalizing Rural
Ecosystems: A Case Study," (Co-authors: A Singh
and M.K. Singh),
Forest Ecology and Management, 10,
209-232, Elsevier Publications:
Amsterdam.
1983b "Backward Ideation Techniques for New Product Ideas
Development"
Vikalpa, Indian Institute of
Management, Ahmedabad,
India, 10:2 (July), 121-140.
1983a "Corporate Social Responsibility Revisited"
in Management and Labor
Studies, XLRI, Jamshedpur,
India, 8:1 (June), 16-25.
1981b "Marx and Corporate Social Responsibility" Management and Labor Studies ,
8:2 (December), 126-1491.
1981a "Ecological Analysis of a Tribal Village in Singhbhum
District : For Land-Resource Management Action"
(co-author: M.K. Singh).
Management and Labor Studies,
7:1 (June), 1-26.
1980b "Multinational Impact as a Function of Host
Government Pressure"
Social Action, 30:1, 378-402,
Indian Social Institute, New
Delhi.
1980a "Productivity as a Function of Social Structure" Management and Labor Studies,
6:1, 10-20.
1979d "Corporate Environmentalization for Survival"
Management and Labor Studies,
5:1 (June), 18-30.
1979c "Promotool Consumer Behavior in India"(co-author: A
Ray)
Decision, J ournal of
Management, Indian Institute of
Management, Calcutta; 6:2
(January), 215-244.
1979b "Multinational Technology Transfers : Their
Developmental Impact in India"
Management and Labor Studies,
4:2 (December), 97-118.
1979a "Technological Progress of Multinational versus
Domestic Firms in India"
Management and Labor Studies,
4:1 (June) 22-37.
1978 "Industrial Learning of Multinational Firms versus
Domestic Firms in India"
Management and Labor Studies;
3:2 (June), 125-140.
9
1977 "Is Multinational Marketing a Generalization of the
Domestic?”
Management and Labor Studies,
3:1 (January), 57-67.
New Courses: Developed and Taught
BUS 387: Internet Marketing (since Fall 1996)
MPD 585: Entrepreneurship and E-Commerce (for Engineers, since Fall 2000).
MBA 599: Data Mining for Marketing Research (Fall 2001).
MBA 580: E-Marketing and E-Business (May 2005 – Fu Jen Catholic University, Taipei,
Taiwan).
EMB 630: Business Turnaround Management: An Overview (for EMBA since Winter
2006).
ENT 440/540: Creativity and Innovation Management (For Engineers)
ENT 450/550: Backward and Forward Innovation Management (For Engineers)
BTM 500/MBA 564: Business Turnaround Management: Rescue Strategies (since 2004).
BTM 550: Business Turnaround Management: Ethical Imperatives (since Winter 2008).
BTM 530: Strategic Decision-Making for Business Transformation Management (from
Fall 2009).
Research in Progress:
Journal Articles to be submitted for the Review Process:
Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2010), “Ethics of Plant Closings: A
Hohfeldian Analysis” to be submitted to the J ournal of Business Ethics, J uly 2008.
Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2010), “Global Marketing Ethics: An
Evolutionary Approach,” to be submitted to the J ournal of International Marketing.
Mascarenhas, Oswald A., Ram Kesavan, Trevor Crick and Jeanne David (2010), “Benchmarking
Underperformance in Business Turnaround Management” to be submitted to the J ournal of Business and
Economics Research, June 2008.
Books in Progress:
2011: Midwestern Afro-American Entrepreneurs: Vision, Mindset and Empowerment (co-
authors: Joyce Washington and Clarence Nixon)
2012: Business Turnaround Management: Ethical Imperatives.
2011: Business Turnaround Management: Transformation Strategies.
10
Research in Progress:
Mascarenhas, Oswald A. J., Ram Kesavan and Michael D. Bernacchi (2007d), “Corporate Frauds: Were
they Bad Marketing Communications?”
Mascarenhas, Oswald A. J., Ram Kesavan and Michael D. Bernacchi (2007c), “Classification of Domestic
versus non-Domestic Marketing Strategies: A New Synthesis.”
Mascarenhas, Oswald A. J., Ram Kesavan and Michael D. Bernacchi (2007b), “Chronic Indebtedness
among Financially Challenged Car Buyers and Lessees in Inner Cities."
Mascarenhas, Oswald A. J., Ram Kesavan and Michael D. Bernacchi (2007a), “Protective Marketing of
Casino Customers: Factual Considerations and Ethical Imperatives."
Mascarenhas, Oswald A. J., Lavoisier J. Cardozo, M. D., Nelia M. Afonso, Marybeth Lepczyk, and Anil N.
F. Aranha, (2007), “Patient-Physician Information Asymmetry: Reduction Modules and Strategies.”
Mascarenhas, Oswald A. J., Anil N. F. Aranha, Nelia M. Afonso, Marybeth Lepczyk, and Lavoisier J.
Cardozo, M. D. (2007), “Conceptual, Theoretical and Empirical Foundations for A New Patient-Physician
Trust Assessment Scale,” to be submitted to the J ournal of Family Practice, October 2007.
Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2007b), “Responsible Casino Gambling:
Joint Buyer-Seller Rights and Duties” to be submitted to the J ournal of Business Ethics.
Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2007a), “Marketing-Finance Interface
Metrics of Cash Flow Management Effectiveness,” to be submitted to the Sloan Management J ournal, MIT.
Funds Awards Granted:
February 2008: Turnaround Management Association (TMA), Chicago; $50,000 for course development
and long-distance teaching in Business Turnaround Management
April 2007-: 2007 KERN Fellow of Entrepreneurship ($50,000; together with Dr Jonathan Weaver, Dept
of Mech. Eng, UDM)
April 2006-: 2006 KERN Fellow of Entrepreneurship ($50,000; together with Dr Jonathan Weaver, Dept
of Mech. Eng, UDM)
Recognition Awards:
November 2008: Distinguished Faculty and Research Scholar Award, University of Detroit Mercy.
2008: Kern Foundation Fellow for Entrepreneurship
2007: Kern Foundation Fellow for Entrepreneurship
11
March 2006: Induction to Alpha Iota Delta, Delta Mu Chapter, Detroit, Honorary in the Decision
Sciences.
March 2006: MBAA Distinguished Paper Award: Ram Kesavan and Oswald A. J. Mascarenhas (2006),
“The OREO Model of Social Entrepreneurship: Prospects and Implications,” Presented at the
Midwest Conference of Entrepreneurship, Chicago, March 2006.
March 1994: Induction into Beta Gamma Sigma, University of Detroit Mercy, College of Business
Administration.
October 1993: President's Award for Teaching and Research Excellence, College of Business
Administration, University of Detroit Mercy.
October 1987: Best International Student Coordinator Award, University of Detroit, Detroit, Michigan.
Corporate Board Membership
2005- : Aloysians and Partners of North America (APNA), Founder, Chairman of the Board and
Executive President.
2004- : Servants of J esus of the Divine Mercy, St. Barnabas Church, East Pointe, Michigan.
1994- : Vista Maria (Helping battered girls, Healing Families) since 1983: Sponsored by the Sisters of
the Good Shepherd, Dearborn Heights, Michigan, Advisory Committee.
1991-94 : Medical Sisters of Mercy: Corporate Social Responsibility Advisory Board, Farmington Hills,
Michigan.
Professional Memberships:
American Marketing Association
Academy of Marketing Science
Association of Consumer Research
Association of Consumer Psychology
Turnaround Management Association (TMA: Detroit Chapter)
Beta Gamma Sigma.
Alpha Iota Delta, Delta Mu
Pastoral Ministry
Weekend Associate at:
1983 – 1987 St. Alexander’s Church, Farmington Hills, MI
1987 - St. Barnabas Church, Eastpointe, MI
2003- Holy Innocents, Roseville, MI
12
1988 - St Lucy’s Church, St. Clair Shores, MI
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