MBA Course Details : Subjects

[sunandaC]

The different subjects of MBA are as under-
1. MBA Marketing Subjects:-

Semester-I:-

Compulsory subjects

Principles of Management
Managing Men
Accounts and finance for Managers

Optional Subject (select any one)

Business Environment
ERP & MIS

Semester-II:-

Production and Operations Management
Marketing Management
Managerial Economics

Optional Subject (select any one)

Strategic Management & Entrepreneurship
Quantitative Techniques for Managers

Semester-III

Marketing Research
Principles of Sales Management
Advertising Management
onsumer Behaviour

Optional Subject (select any one)

Brand Management
Industrial Marketing

Semester-IV:-

Compulsory subjects

Business Communication
Project Management
Business Laws

Optional Subject (select any one)

Corporate Governance and Business Ethics
Research Methodology
Project Work


2. MBA Finance Subjects:-

Semester I

Compulsory subjects

Principles of Management
Managing Men
Accounts and finance for Managers

Optional Subject (select any one)

Business Environment
ERP & MIS


Semester II

Compulsory subjects

Production and Operations Management
Marketing Management
Managerial Economics

Optional Subject (select any one)

Strategic Management & Entrepreneurship
Quantitative Techniques for Managers

Semester III

FOREX Management
Multinational financial Management
Finance Markets & Services
Working Capital Management
Security Analysis & Portfolio Management

Semester IV

Compulsory subjects

International Trade
Project Management
Business Laws

Optional Subject (select any one)

Corporate Governance and Business Ethics
Project Work



3. MBA HR Subjects:-


Semester-I

Compulsory subjects

Principles of Management
Managing Men
Accounts and finance for Managers

Optional Subject (select any one)

Business Environment
ERP & MIS

Semester-II

Compulsory subjects

Production and Operations Management
Marketing Management
Managerial Economics

Optional Subject (select any one)

Strategic Management & Entrepreneurship

Quantitative Techniques for Managers


Semester-III

Compulsory subjects

Human Resourse Planning
Industrial Relations
Organisational Development
Organisation Behaviour

Optional Subject (select any one)

Research Methodology
Entrepreneurship


Semester-IV

Compulsory subjects

Business Communication
Project Management
Business Laws

Optional Subject (select any one)

Corporate Governance and Business Ethics
Project Work



5. MBA IT Subjects:-

Semester-I

Compulsory subjects:-

Principles of Management
Managing Men
Accounts and finance for Managers

Optional Subject (select any one)

Business Environment
ERP & MIS


Semester-II

Compulsory subjects

Production and Operations Management
Marketing Management
Managerial Economics

Optional Subject (select any one)

Strategic Management & Entrepreneurship
Quantitative Techniques for Managers


Semester-III

Compulsory subjects

E-Commerce
I T in Business Management
I T its Core Concepts and Issues
Development of Information System

Optional Subject (select any one)

Entrepreneurship
Important Application Areas of IT


Semester-IV

Compulsory subjects

Business Communication
Project Management
Business Laws

Optional Subject (select any one)

Corporate Governance and Business Ethics
Project Work

 

[Business-education]

BMM Syllabus - Mumbai University Course

Semester I (First Year)

· Effective Communication Skills - I

· Fundamentals of Mass Communication

· Introduction to Computers

· Landmarks to 20th Century World History

· Introduction to Sociology

· Economics


Semester II (First Year)
· Effective Communication Skills - II

· Political Concepts and Indian Political Systems

· Principles of Marketing

· Introduction to Psychology

· Principles of Management

· Introduction to Literature in English


Semester III (Second Year)

· Introduction to Advertising

· Introduction to Journalism

· Introduction to Public Relations

· Introduction to Media Studies

· Introduction to Culture Studies

· Introduction to Creative Writing


Semester IV (Second Year)

· Mass Media Research

· Organizational Behavior

· Understanding Cinema

· Radio and Television

· Advance Computers

· Print Production and Photography

ADVERTISING

Semester V (Third Year)

· Advertising in Contemporary Society

· Copywriting

· Advertising Design

· Consumer Behavior

· Media Planning and Buying

· Brand Building

Semester VI (Third Year)

· Advertising and Marketing Research

· Legal Environment and Advertising Ethics

· Financial Management for Marketing and Advertising

· Agency Management

· The Principal and Practice of Direct Marketing

· Contemporary Issues


JOURNALISM

Semester V (Third Year)

· Reporting

· Editing

· Feature and Opinion

· Journalism and Public Opinion

· Indian Regional Journalism

· Niche and Magazine Journalism - I

Semester VI (Third Year)

· Press Laws and Ethics

· Broadcast Journalism

· Niche Journalism - II

· Internet and Issue in the Global Media

· News Media Management

· Contemporary Issues