Business-education
Business Education
<h2>Master Blaster Sachin Tendulkar Might lose his Bharat Ratna</h2>
The gem and elixir of India, has to face difficult time to protect his image from being tarnished. The Bharat Ratna awardee has to take strenuous effort to maintain the status. The Madhya Pradesh High Court has claimed that the icon of India, Sachin Tendulkar, by using “fame” of honour in “ earning money by endorsing products. Earlier, due to Maggi and other products adulteration news have made everyone incredulous and health conscious too, but, where does celebrities play role. Celebrities are the face of the brand and it is researched that celebrity endorsed products have greater value and the outcome of campaigns impeccable.
A high court bench comprising Chief Justice A M Khanwilkar and Justice K K Trivedi yesterday issued a directive to Assistant Solicitor General to find out if there are any Supreme Court guidelines (do's and dont's) for Bharat Ratna awardees and get back to it in a week's time.
The petitioner V K Naswah, a resident of Bhopal, stated that Sachin is a popular figure as has accomplished many a world record in the game of cricket for the country. He accused Sachin of exploiting the "fame" of the highest civilian award to promote commercial products and earn money which he said was against the dignity, legacy, and tenets of the highest civilian award. Naswah said that Sachin should return the award on moral ground and if he fails to do so the central government should strip him of the honour.
Well, due t endorsing product celebrities like Amitabh Bachchan, Madhuri Dixit and Preity Zinta has faced problems but, it won’t be ethical if they are targeted for endorsement because if any crisis or adulteration appeared then the manufacturer is the prime culprit and not the celebrity. Whatever may be the reason but, Sachin Tendulkar needs to have perfect answers for this.