marketing

Description
marketing

Topics
? Consumer Adoption Process ?Stages in Consumer Adoption Process ?Types of consumer decision ?Difficulties in understanding Consumer behaviour.

CONSUMER ADOPTION PROCESS

Stages in Consumer Adoption Process
?Awareness ?Interest ?Evaluation ?Trial ?Adoption

Types of consumer decision
?Functional ?Attractiveness ?Social ?Situational ?Curiosity

?Ignorance ?Consumer's hesitation ?Difficulty in identifying the buying motives ?Dynamic nature of buying motives ?Consumer's personality ?Imperfect Techniques

Difficulties in studying consumer behaviour



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