Marketing Venues
Your marketing plan should include marketing through several venues, such as print media, banner ads, affiliates, television ads, radio ads, newsletters, email, etc. However, with the Web’s extensive capabilities available for a reasonable cost, make it the cornerstone.
Consistency
Create a consistent marketing message for your website that reflects its mission and goals. This theme will provide consistency to your presentation and continuity over time.
The theme can remain constant, although the look and content will certainly change. Always keep the look and content focused on your potential customers’ wants and needs and take advantage of any of your competitions shortcomings.
Analyze
Your marketing plan should become the basis for analysis of whether customer needs are being met through analyzing sales trends, customer’s comments, return numbers, requests for out-of-stock merchandise, repeat customers, surveys, etc.
At some point consider offering new products — either related or unrelated to current ones — and go after new target markets or penetrate current markets more deeply.
Brick-and-Mortar Advantage
If you have a brick-and-mortar business, make use of it. How? By making certain that your website information is prominent in all of the advertisements for your traditional business and check that your website’s address is prominent on all your marketing and advertising material, business cards, letterhead, envelopes, brochures, shopping bags, giveaways such as hats and pens, etc. Also make your employees aware of the importance of promoting the online business.
If you are the owner of a successful brick-and-mortar brand, then you already possess a key advantage in you online venture — name-recognition. Just this fact alone will help make your website more valuable and allow it to obtain profitability more quickly.
Finally, institute a procedure to monitor the success or failure of your marketing activities. Will a formal marketing audit be performed? If so, what will be its scope? Will specialized audits be performed? If so, which marketing functions will be analyzed?
Your marketing plan should include marketing through several venues, such as print media, banner ads, affiliates, television ads, radio ads, newsletters, email, etc. However, with the Web’s extensive capabilities available for a reasonable cost, make it the cornerstone.
Consistency
Create a consistent marketing message for your website that reflects its mission and goals. This theme will provide consistency to your presentation and continuity over time.
The theme can remain constant, although the look and content will certainly change. Always keep the look and content focused on your potential customers’ wants and needs and take advantage of any of your competitions shortcomings.
Analyze
Your marketing plan should become the basis for analysis of whether customer needs are being met through analyzing sales trends, customer’s comments, return numbers, requests for out-of-stock merchandise, repeat customers, surveys, etc.
At some point consider offering new products — either related or unrelated to current ones — and go after new target markets or penetrate current markets more deeply.
Brick-and-Mortar Advantage
If you have a brick-and-mortar business, make use of it. How? By making certain that your website information is prominent in all of the advertisements for your traditional business and check that your website’s address is prominent on all your marketing and advertising material, business cards, letterhead, envelopes, brochures, shopping bags, giveaways such as hats and pens, etc. Also make your employees aware of the importance of promoting the online business.
If you are the owner of a successful brick-and-mortar brand, then you already possess a key advantage in you online venture — name-recognition. Just this fact alone will help make your website more valuable and allow it to obtain profitability more quickly.
Finally, institute a procedure to monitor the success or failure of your marketing activities. Will a formal marketing audit be performed? If so, what will be its scope? Will specialized audits be performed? If so, which marketing functions will be analyzed?