Producers with a marketing 'tude create a marketing calendar that parallels the production calendar. By planning for the launch and lifelong marketing needs of a movie it is possible to save big bucks on marketing photography, testing for audience reaction that will create a satisfying experience and valuable word of mouth advertising.
Distributors like to get into the movie marketing picture early so they can work with the producer in getting adequate coverage shots for their various niche markets, make sure they have quality images and stories for their marketing materials, and have adequate time to distribute the promotional energy throughout their market niches.
Even creative and technical teams can think with a marketing 'tude. By building quality production values into a project with astounding lighting, well-paced editing, emotionally gripping sound, and on-time delivery, the marketability of a project is heightened.
Marketing teams consist of strategists, negotiators, publicists, photographers, graphic designers, sales reps, writers, media producers and announcers, editors, and many more specialists who move the product from a script through the industry system into the consumer system.
A marketing 'tude is a collaboration that recognizes the complexity of the storytelling system and the need to provide quality content and communications every step along the life cycle of the project. Quality marketing is as essential to success as quality production value
Distributors like to get into the movie marketing picture early so they can work with the producer in getting adequate coverage shots for their various niche markets, make sure they have quality images and stories for their marketing materials, and have adequate time to distribute the promotional energy throughout their market niches.
Even creative and technical teams can think with a marketing 'tude. By building quality production values into a project with astounding lighting, well-paced editing, emotionally gripping sound, and on-time delivery, the marketability of a project is heightened.
Marketing teams consist of strategists, negotiators, publicists, photographers, graphic designers, sales reps, writers, media producers and announcers, editors, and many more specialists who move the product from a script through the industry system into the consumer system.
A marketing 'tude is a collaboration that recognizes the complexity of the storytelling system and the need to provide quality content and communications every step along the life cycle of the project. Quality marketing is as essential to success as quality production value