Description
The ppt performs competitor analysis of Mahindra retail, online sales strategy and builds mahindra retail's mom & me brand. It also gives the store layout and supplier relationship management.
Market Potential
370000000
7000000
360000000
6000000
350000000 5000000 340000000 4000000 330000000 3000000 320000000 2000000 310000000
300000000
1000000
290000000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Urban Portion (28%) Total targetable population
0
Competitor Analysis
Baby Wear
Maternity Baby Wear products
Toys
Baby Furniture
Kids wear
Local Furniture National Retailers Local Mom &Pop Stores Stores Departmental PharmacyLocal toy stores Manufactures Local Retailers Local Boutiques Departmental Store Departmental Local Retailers Mother Care Stores • Strong Brand • Number of stores • Sourcing
Segmentation – Age Vs. Psychography
Age Group
Psychographic Profile
The Roll Out Plan
The Roll Out Plan
Trade-off between Cost and Premium locations Trying to compete head on with the British Giant
City Kolkata Chennai Bangalore Hyderabad 2 2 Banjara Hills, Jubilee Hills Western Suburb, South Central Kemps Corner K Park Rs. 120-150, Rs. 130-170 Rs.130-210, Rs. 175-300, Rs. 350-450 Rs. 150-200 Our Presence Now Next one yr 1 2 Location Store Mall High street Park Street CBD, T Nagar Rate Rs. 200-250 Rs. 125-200, Rs. 100-150 "British Giant"'s Presence Now 1 1 2 2
Mumbai New Delhi Pune Ludhiana Ahmedabad Jaipur Noida Total
1 2 1 1 1
3 1
7 3 2 1 1 1
8
17
21
Differentiation of the brand
Experiential encounters • Pre purchase
– Customer reviews – Online expert advice
• Purchase
– Store format
• Aisles • Baby trolleys and play areas • Sitting and resting areas
Because you and your little one deserve the best – Staff
– Store kiosk
• Post purchase
– Fast home delivery – Window for returns in case of online shopping – Safety advice
Building the Mom & Me brand The Starting point is introduction of a mascot – A brand Identifier…
The source of all corporate communications
AHelium balloons provide high visibility& Me”Mother day in the bags a typical “Mom at low cost “Baby Connect” Pamphlets at the Gynaecologist’s clinic Eco-friendlylife ofprovide low-cost brand visibility
Baby Connect
Kindly fill in your details so that we may help you. Dear Mommy,
Ads, Eco-friendly bags
Name:
Day Starts
Eco-Friendly, I know you are awaiting my Story Age: Gym/Yoga Centres reusable bags arrival with bated breath. Line But offering Here the brat that I am, I Gynaecologist Visit E-mail: warn you that I need publicity
pampering. Lots of it Phone: actually. This is to tell you to Drive to work for the day that be prepared I open my eyes to the world Address Check e-mail outside, and most importantly, to YOU. Yours…
Parenting tips workshop
Go shopping
Time with kids
Healthy mommy tips
Prizes Won in School
Helium balloon
Each such balloon costs around Rs.22000. Cost of rollout in 15 cities, 5 balloon/city = Rs. 1650000 “Baby Connect” Mom & Me Caters to the needs of the Mother and her Child like only we
can. Visit us at www.momandme.com
In Store Promotion
Online sales strategy
Build Trust in Mom and Me Brand
Live Help for returns
Safe and complete range of payment options
Wish list
Shopping cart
Free shipping for car seats and furniture
Online sales strategy
Reward cards for online redemption to customers purchasing more than threshold value
In shop kiosk
Customer reviews of Mom and Me store
Store Pickup/Free Shipping
Online sales strategy
Discount to loyal customers buying online on occasions
Website designs
Product display and catalogue management
Online shopping experience in websites and in stores
Store layout
• Layout
•Combination of Free flow and Loop store layout • 45 degree customer sightline
•Merchandising
• Lifestyle merchandising • Cross merchandising/selling • Kitting • Basket analysis • Use of wall space • 2 video displays displaying mom & me promotion and product usage tips
• Suggestion positioning
• Near counters • Near escalators
• Aisles, services areas
• Diaper changing room/trial room • Sitting • Playing area
Sourcing
Strategic Sourcing • Global Sourcing • Consolidate purchasing • Requirements gathering • Industry/supplier analysis • Create competition (RFx, auction) • Disciplined selection process • Effective negotiations • Contract management Supplier Segmentation • Total Cost of ownership • Criticality • State of relationship
Bottleneck purchase
Criticality
Strategic sourcing
Noncritical purchase
Leverage sourcing
Value of items
Sourcing
• Historical Data analysis • ABC Analysis • Managing Fad and Fashion
• • • •
Standardized contracts Contract database EDI EFT
Supplier relationship management
High TCO
--Trained personnel --Manage as an expense --Focus on analyzing TCO --Promote cost reduction benefit sharing with supplier --Sustain competition --Manage SLA to avoid leakage --Staff adequately --Best/most experienced personnel --Availability, quality, reliability --Promote supplier/client collaboration and info sharing --Understand industry
Low criticality
--Limit your resources --Assign to newer personnel --Create competition. --Focus on operational efficiency --Provide supplier with minimal opportunity to market --Manage as an investment, not expense --Experienced personnel --Promote linkage to client --Monitor qualitative service standards closely
High criticality
Low TCO
Private Labeling
• Brand Image • Higher profit Margins • Negotiation Power • Quality and emotional satisfaction
Why?
Benchmark:
• 40 % of the merchandise should be private labels
How?
• Focus on Value innovators and Store Premium Brands • Collaborate with suppliers to develop private labels • Focus on Copycats to increase bargaining power
Thank You!!
doc_744573108.pptx
The ppt performs competitor analysis of Mahindra retail, online sales strategy and builds mahindra retail's mom & me brand. It also gives the store layout and supplier relationship management.
Market Potential
370000000
7000000
360000000
6000000
350000000 5000000 340000000 4000000 330000000 3000000 320000000 2000000 310000000
300000000
1000000
290000000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Urban Portion (28%) Total targetable population
0
Competitor Analysis
Baby Wear
Maternity Baby Wear products
Toys
Baby Furniture
Kids wear
Local Furniture National Retailers Local Mom &Pop Stores Stores Departmental PharmacyLocal toy stores Manufactures Local Retailers Local Boutiques Departmental Store Departmental Local Retailers Mother Care Stores • Strong Brand • Number of stores • Sourcing
Segmentation – Age Vs. Psychography
Age Group
Psychographic Profile
The Roll Out Plan
The Roll Out Plan
Trade-off between Cost and Premium locations Trying to compete head on with the British Giant
City Kolkata Chennai Bangalore Hyderabad 2 2 Banjara Hills, Jubilee Hills Western Suburb, South Central Kemps Corner K Park Rs. 120-150, Rs. 130-170 Rs.130-210, Rs. 175-300, Rs. 350-450 Rs. 150-200 Our Presence Now Next one yr 1 2 Location Store Mall High street Park Street CBD, T Nagar Rate Rs. 200-250 Rs. 125-200, Rs. 100-150 "British Giant"'s Presence Now 1 1 2 2
Mumbai New Delhi Pune Ludhiana Ahmedabad Jaipur Noida Total
1 2 1 1 1
3 1
7 3 2 1 1 1
8
17
21
Differentiation of the brand
Experiential encounters • Pre purchase
– Customer reviews – Online expert advice
• Purchase
– Store format
• Aisles • Baby trolleys and play areas • Sitting and resting areas
Because you and your little one deserve the best – Staff
– Store kiosk
• Post purchase
– Fast home delivery – Window for returns in case of online shopping – Safety advice
Building the Mom & Me brand The Starting point is introduction of a mascot – A brand Identifier…
The source of all corporate communications
AHelium balloons provide high visibility& Me”Mother day in the bags a typical “Mom at low cost “Baby Connect” Pamphlets at the Gynaecologist’s clinic Eco-friendlylife ofprovide low-cost brand visibility
Baby Connect
Kindly fill in your details so that we may help you. Dear Mommy,
Ads, Eco-friendly bags
Name:
Day Starts
Eco-Friendly, I know you are awaiting my Story Age: Gym/Yoga Centres reusable bags arrival with bated breath. Line But offering Here the brat that I am, I Gynaecologist Visit E-mail: warn you that I need publicity
pampering. Lots of it Phone: actually. This is to tell you to Drive to work for the day that be prepared I open my eyes to the world Address Check e-mail outside, and most importantly, to YOU. Yours…
Parenting tips workshop
Go shopping
Time with kids
Healthy mommy tips
Prizes Won in School
Helium balloon
Each such balloon costs around Rs.22000. Cost of rollout in 15 cities, 5 balloon/city = Rs. 1650000 “Baby Connect” Mom & Me Caters to the needs of the Mother and her Child like only we
can. Visit us at www.momandme.com
In Store Promotion
Online sales strategy
Build Trust in Mom and Me Brand
Live Help for returns
Safe and complete range of payment options
Wish list
Shopping cart
Free shipping for car seats and furniture
Online sales strategy
Reward cards for online redemption to customers purchasing more than threshold value
In shop kiosk
Customer reviews of Mom and Me store
Store Pickup/Free Shipping
Online sales strategy
Discount to loyal customers buying online on occasions
Website designs
Product display and catalogue management
Online shopping experience in websites and in stores
Store layout
• Layout
•Combination of Free flow and Loop store layout • 45 degree customer sightline
•Merchandising
• Lifestyle merchandising • Cross merchandising/selling • Kitting • Basket analysis • Use of wall space • 2 video displays displaying mom & me promotion and product usage tips
• Suggestion positioning
• Near counters • Near escalators
• Aisles, services areas
• Diaper changing room/trial room • Sitting • Playing area
Sourcing
Strategic Sourcing • Global Sourcing • Consolidate purchasing • Requirements gathering • Industry/supplier analysis • Create competition (RFx, auction) • Disciplined selection process • Effective negotiations • Contract management Supplier Segmentation • Total Cost of ownership • Criticality • State of relationship
Bottleneck purchase
Criticality
Strategic sourcing
Noncritical purchase
Leverage sourcing
Value of items
Sourcing
• Historical Data analysis • ABC Analysis • Managing Fad and Fashion
• • • •
Standardized contracts Contract database EDI EFT
Supplier relationship management
High TCO
--Trained personnel --Manage as an expense --Focus on analyzing TCO --Promote cost reduction benefit sharing with supplier --Sustain competition --Manage SLA to avoid leakage --Staff adequately --Best/most experienced personnel --Availability, quality, reliability --Promote supplier/client collaboration and info sharing --Understand industry
Low criticality
--Limit your resources --Assign to newer personnel --Create competition. --Focus on operational efficiency --Provide supplier with minimal opportunity to market --Manage as an investment, not expense --Experienced personnel --Promote linkage to client --Monitor qualitative service standards closely
High criticality
Low TCO
Private Labeling
• Brand Image • Higher profit Margins • Negotiation Power • Quality and emotional satisfaction
Why?
Benchmark:
• 40 % of the merchandise should be private labels
How?
• Focus on Value innovators and Store Premium Brands • Collaborate with suppliers to develop private labels • Focus on Copycats to increase bargaining power
Thank You!!
doc_744573108.pptx