Marketing Strategy of ETV
The News Channel and Its Marketing:-
The need for news is universal. News-hunger is fundamental in human nature. It is a characteristic of social man, whether he is conscious of it or not. One watch news for his/her own interest and for improve his general knowledge and for new experience and adventure.
There is a desire for news about how other people live and act, not in extraordinary situations, but in common life .Basically, the need for news and news channels arises out of the need for information or communication.
Following are some questions regarding Marketing Strategy:-
1) How do you plan your marketing strategy?
2) What method you adopt to increase the viewers?
3) Is there any particular ad agency do you approach? And how much percentage of advertisement do you get?
4) Do you have an advertise P.R and how do you maintain your relationship with them?
5) Do you organize any cultural programmed, exhibition or award function?
6) What is the aim when you started this news channel and is there any difference in the aim today?
7) Who are your competitors in news medium?
The News Channel and Its Marketing:-
The need for news is universal. News-hunger is fundamental in human nature. It is a characteristic of social man, whether he is conscious of it or not. One watch news for his/her own interest and for improve his general knowledge and for new experience and adventure.
There is a desire for news about how other people live and act, not in extraordinary situations, but in common life .Basically, the need for news and news channels arises out of the need for information or communication.
Following are some questions regarding Marketing Strategy:-
1) How do you plan your marketing strategy?
2) What method you adopt to increase the viewers?
3) Is there any particular ad agency do you approach? And how much percentage of advertisement do you get?
4) Do you have an advertise P.R and how do you maintain your relationship with them?
5) Do you organize any cultural programmed, exhibition or award function?
6) What is the aim when you started this news channel and is there any difference in the aim today?
7) Who are your competitors in news medium?