anjalicutek
Anjali Khurana
Marketing Strategy of Ebay.com : eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries.[3][not in citation given] eBay expanded from its original "set-time" auction format to include "Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements (via Kijiji or eBay Classifieds); online event ticket trading (via StubHub); online money transfers (via PayPal[4]) and other services.
The online auction website was founded as AuctionWeb in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar as part of a larger personal site that included, among other things, Omidyar's own tongue-in-cheek tribute to the Ebola virus.[5] One of the first items sold on eBay was a broken laser pointer for $14.83. Astonished, Omidyar contacted the winning bidder to ask if he understood that the laser pointer was broken. In his responding email, the buyer explained: "I'm a collector of broken laser pointers."[6] The frequently repeated story that eBay was founded to help Omidyar's fiancée trade Pez candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book, The Perfect Store,[5] and confirmed by eBay.
Chris Agarpao was hired as eBay's first employee and Jeffrey Skoll was hired as the first president of the company in early 1996. In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. Growth was phenomenal; in January 1997 the site hosted 2,000,000 auctions, compared with 250,000 during the whole of 1996.[7] The company officially changed the name of its service from AuctionWeb to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name echobay.com, but found it already taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com.[8] (Echobay.com is now owned by Echobay Partners, Ltd., a private equity firm based in Nevis.)
What good is it to have a website - one built with profits in mind - if potential customers can't find it? Sure, you can drive Web traffic to your site in any number of ways... with e-mail, banners, and print ads, to name just a few.
But, if you think about it, there's no better way to score online customer prospects than by reeling in people who:
* Reveal what they're interested in
* Request information on it, and
* Visit your website at zero, or nominal, advertising cost
That's where search engines come in.
Search engine marketing is the ultimate low-cost, high-return form of targeted advertising. And, by the way, it's all quantifiable.
You see, opportunities for profit still abound on the Internet. And make no mistake... there's no better way of getting traffic to your website, and staking your claim in the online industry, than by employing the sound practices of search engine marketing.Tens of thousands of websites hang their entire businesses on it.
In fact, one of the most appealing aspects of search engine marketing is the level playing field this medium affords. Small players can compete with the Big Suits - and win - by outmaneuvering them.
But you can bet that those who've already figured out how to get their websites to the top of Google's, Yahoo's, and MSN's search results would prefer to keep their competitors in the dark.You see, there's no shortage of information out there on how to win in the search engine wars. While some of these resources can be accurate and helpful, much of it tends to be outright misleading... which could prove disastrous for your website's search rankings.
The best information - the secret sauce producing big profits for leading websites - is largely held under lock and key by those who possess this knowledge.
Today, I'm going to give you the pivotal first step - a simple strategy overlooked by the majority of website owners. You can employ it right now to propel your site to "organic" search success. (And keep in mind that getting a top "organic" - as opposed to pay-per-click - search ranking for your website doesn't cost you a thing.)
The #1 most important first step to getting your website to the top of the search engines is this:
* Give every webpage on your site a "searchable" Page Title.
Search engines rank webpages by sending automated "bots" or "spiders" all over the Internet to determine which ones are most relevant and useful to the reader (relative to his/her search query).
The first thing these bots look for as they scan every webpage?
The Page Title!
The Page Title is the first clue for the search engines as to what a webpage is about. So, if your webpage content focuses on, let's say, "dashboard hula dancers," you'd be doing yourself a disservice to make your Page Title anything but that.
The trick, then, is knowing what "keywords" your potential customers are searching for. Keywords are the cornerstone and starting point of every search marketing strategy. Understand that keyword research is never a one-and-done deal. Rather, it's an ongoing process of finding every possible permutation of your core keywords, as well as your "long tail" keywords... each of them an opportunity for a sale or a conversion.
Here's how to go about doing keyword research for your site...
Go to Wordtracker.com. For about $30 a week, or a yearly $299 subscription, you can discover the keywords people are using to find websites in your industry. Simply type in the keywords that come to mind, and the software returns a series of related keywords, along with estimates of how many times per day searches for those keywords occur.Wordtracker offers a complimentary trial run of its keyword service, too.
You can find the same free (yet limited) results with it, plus additional keyword results from Yahoo/Overture's pay-per-click database (on digitalpoint.com/tools) via the Keyword Suggestion link.
An item of note when crafting your Page Titles...
The Page Title is actually two things:
* It's the title you type in at the top of each webpage, advisedly in big, bold letters to distinguish it from the page's main body copy.
* It's also the title you type into each webpage's meta title tag, within the html code. Very easy, and hardly technical.
Using a keyword-oriented Page Title is a simple way to get your website ranked at the top of the search engines and ultimately bring more traffic - and more motivated buyers - to your site.If you've only just green-lighted a killer idea for a site but haven't yet cleared the hurdles for launching it - consider the money you'll be leaving on the table by not employing search engine marketing techniques from the get-go.
The online auction website was founded as AuctionWeb in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar as part of a larger personal site that included, among other things, Omidyar's own tongue-in-cheek tribute to the Ebola virus.[5] One of the first items sold on eBay was a broken laser pointer for $14.83. Astonished, Omidyar contacted the winning bidder to ask if he understood that the laser pointer was broken. In his responding email, the buyer explained: "I'm a collector of broken laser pointers."[6] The frequently repeated story that eBay was founded to help Omidyar's fiancée trade Pez candy dispensers was fabricated by a public relations manager in 1997 to interest the media. This was revealed in Adam Cohen's 2002 book, The Perfect Store,[5] and confirmed by eBay.
Chris Agarpao was hired as eBay's first employee and Jeffrey Skoll was hired as the first president of the company in early 1996. In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. Growth was phenomenal; in January 1997 the site hosted 2,000,000 auctions, compared with 250,000 during the whole of 1996.[7] The company officially changed the name of its service from AuctionWeb to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name echobay.com, but found it already taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com.[8] (Echobay.com is now owned by Echobay Partners, Ltd., a private equity firm based in Nevis.)
What good is it to have a website - one built with profits in mind - if potential customers can't find it? Sure, you can drive Web traffic to your site in any number of ways... with e-mail, banners, and print ads, to name just a few.
But, if you think about it, there's no better way to score online customer prospects than by reeling in people who:
* Reveal what they're interested in
* Request information on it, and
* Visit your website at zero, or nominal, advertising cost
That's where search engines come in.
Search engine marketing is the ultimate low-cost, high-return form of targeted advertising. And, by the way, it's all quantifiable.
You see, opportunities for profit still abound on the Internet. And make no mistake... there's no better way of getting traffic to your website, and staking your claim in the online industry, than by employing the sound practices of search engine marketing.Tens of thousands of websites hang their entire businesses on it.
In fact, one of the most appealing aspects of search engine marketing is the level playing field this medium affords. Small players can compete with the Big Suits - and win - by outmaneuvering them.
But you can bet that those who've already figured out how to get their websites to the top of Google's, Yahoo's, and MSN's search results would prefer to keep their competitors in the dark.You see, there's no shortage of information out there on how to win in the search engine wars. While some of these resources can be accurate and helpful, much of it tends to be outright misleading... which could prove disastrous for your website's search rankings.
The best information - the secret sauce producing big profits for leading websites - is largely held under lock and key by those who possess this knowledge.
Today, I'm going to give you the pivotal first step - a simple strategy overlooked by the majority of website owners. You can employ it right now to propel your site to "organic" search success. (And keep in mind that getting a top "organic" - as opposed to pay-per-click - search ranking for your website doesn't cost you a thing.)
The #1 most important first step to getting your website to the top of the search engines is this:
* Give every webpage on your site a "searchable" Page Title.
Search engines rank webpages by sending automated "bots" or "spiders" all over the Internet to determine which ones are most relevant and useful to the reader (relative to his/her search query).
The first thing these bots look for as they scan every webpage?
The Page Title!
The Page Title is the first clue for the search engines as to what a webpage is about. So, if your webpage content focuses on, let's say, "dashboard hula dancers," you'd be doing yourself a disservice to make your Page Title anything but that.
The trick, then, is knowing what "keywords" your potential customers are searching for. Keywords are the cornerstone and starting point of every search marketing strategy. Understand that keyword research is never a one-and-done deal. Rather, it's an ongoing process of finding every possible permutation of your core keywords, as well as your "long tail" keywords... each of them an opportunity for a sale or a conversion.
Here's how to go about doing keyword research for your site...
Go to Wordtracker.com. For about $30 a week, or a yearly $299 subscription, you can discover the keywords people are using to find websites in your industry. Simply type in the keywords that come to mind, and the software returns a series of related keywords, along with estimates of how many times per day searches for those keywords occur.Wordtracker offers a complimentary trial run of its keyword service, too.
You can find the same free (yet limited) results with it, plus additional keyword results from Yahoo/Overture's pay-per-click database (on digitalpoint.com/tools) via the Keyword Suggestion link.
An item of note when crafting your Page Titles...
The Page Title is actually two things:
* It's the title you type in at the top of each webpage, advisedly in big, bold letters to distinguish it from the page's main body copy.
* It's also the title you type into each webpage's meta title tag, within the html code. Very easy, and hardly technical.
Using a keyword-oriented Page Title is a simple way to get your website ranked at the top of the search engines and ultimately bring more traffic - and more motivated buyers - to your site.If you've only just green-lighted a killer idea for a site but haven't yet cleared the hurdles for launching it - consider the money you'll be leaving on the table by not employing search engine marketing techniques from the get-go.
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