Description
What does it really mean to market your service or product? Often,
people immediately equate marketing with advertising
and see
only
the amount of money that advertising
will cost. However,
by definition,
marketing is actually the process
by which we offer
goods or
services
up for sale. Forward-thinking
marketing strategists suggest
that
marketing is not a “cost” or “expense” but rather an investment,
because
much of the benefit of marketing is longer-term
and may take
years
to fully provide
its benefit.
doc_377237973.pdf
What does it really mean to market your service or product? Often,
people immediately equate marketing with advertising
and see
only
the amount of money that advertising
will cost. However,
by definition,
marketing is actually the process
by which we offer
goods or
services
up for sale. Forward-thinking
marketing strategists suggest
that
marketing is not a “cost” or “expense” but rather an investment,
because
much of the benefit of marketing is longer-term
and may take
years
to fully provide
its benefit.
doc_377237973.pdf