Description
MARKETING STRATEGIES OF MONGINIS
MARKETING STRATEGY OF MONGINIS BAKER
SUBMITTED BY— GAURAV GUPTA SUBMITTED BYGAURAVGUPTA RAJESH BANERJEE RAM KISHORE RAM KISHORE RAJESH BANERJEE NEERAJ KUMAR PAYNALI NEERAJ KUMAR PANALI
1 9-Dec-13
INTRODUCTION
Monginis - a premier and popular destination for lovers and connoisseurs of all varieties cakes, chocolates, pastries and cookies, with a commanding and distinguished presence in 12 cities around India and 2 in Egypt.
2
9-Dec-13
MISSION OF THE ENTERPRISE
? “TO HELP PEOPLE
EXPRESS THEIR HAPPINESS IN A MEMORABLE WAY ” ? All our products and services shall be offered with the same love, care and affection as if, they were meant for the most beloved person.
3 9-Dec-13
ACHIEVEMENTS
? Monginis has spread its wings across exclusive ?
?
?
?
521 outlets Using 1,25,000 sq. ft. of retail space Over 20,000 non exclusive dealers selling the brand A daily footfall of 75000 customers Large organized retailers like Big Bazaar, More, Spencer’s, Dmart, Star Bazaar, Reliance.
9-Dec-13
4
MARKETING INSTRUMENTS
? Monginis Gift Coupons and Corporate Gift ? Prompt and efficient delivery service ? Online buying facilities www.monginis.net ? Free home delivery with assorted gifts ? Retail and Franchise outlet all around the near by
location. ? Co-branding with major retail giants across India ? Offers on festive occasions
5 9-Dec-13
MARKETING MIX MONGINIS
PRODUCT: 1:Fresh cakes for all occasions 2:Chocolates, pastry and cake and chocolates combo 3
ackaged cakes. 4
ifferent kind of breads and a variety of snacks for dine-in customers . 5:Home deliveries and online booking and gifting system.
6 9-Dec-13
MARKETING MIX MONGINIS
PRICE:
1rice of Monginis cakes is reasonable as compared to its competitors. 2:The prices of cakes vary on their size. 3:On an average a half kg cake would cost something around 200Rs and it goes up to a 1000Rs depending on the size and the flavor.
7
9-Dec-13
MARKETING MIX MONGINIS
? PLACE:
1: Monginis cake shop is present in 12 major cities in India. 2: Around 500 retail outlets or franchise all over India. 3:Goods which are unsold are taken back by the company and are given away in charity if in consumable condition or else destroyed
8 9-Dec-13
MARKETING MIX MONGINIS
? PROMOTION:
9
1: Monginis has used media such as TV, print, web, hoardings, etc. 2: It regularly comes out with offers on festive occasions. 3: Special cakes and chocolates for all those SSC (10th Standard) 4:The successful boys can be gifted with a blue colored basket filled with assorted chocolates and decorated with a Doll (Boy). 5: Girls can be gifted with a pink colored basket filled with 9-Dec-13 assorted chocolates and decorated with a Doll (Girl).
SWOT ANALYSIS OF MONGINIS
STRENGTHS OF MONGINIS ? 1) Monginis Foods Pvt. Ltd. has been there for a long time almost for 4 to 5 decades. ? 2) It has good coverage; it has around 500 retail stores all over India. ? 3) Has acquired a name in the world of bakery, food processing and packaged foods industry.
10
9-Dec-13
SWOT ANALYSIS OF MONGINIS
WEAKNESS OF MONGINIS ? 1) Monginis has fewer varieties in the range of cakes as compared to its competitors. ? 2) There have been cases of lack of consistency in quality because of Monginis being a franchise business. ? 3) Monginis is not promoting its products aggressively.
11
9-Dec-13
SWOT ANALYSIS OF MONGINIS
OPPORTUNITIES OF MONGINIS ? 1) There is an opportunity for Monginis to make its presence felt in the malls which now-a-days becoming a strategic location for such kind of products. ? 2) Getting more varieties in their product range by proper market research. ? 3) More services can be added to boost sales further and make the brand name stronger in the mind of the customers.
12
9-Dec-13
SWOT ANALYSIS OF MONGINIS
THREATS OF MONGINIS ? 1) Monginis has threat from its competitors such as Birthdays, Hang Out etc. ? 2) Cadburys and McDonalds are also a threat to it because they are also positioning their products on the lines of celebration. ? 3) Mithai Mate is a latest venture in the world of online gifting of sweets which is also a competitor to Monginis.
13
9-Dec-13
MARKETING STRATIGIES
? NEED TO WORK ON FEWER VARIETIES IN THE
RANGE OF CAKES
14
9-Dec-13
MARKETING STRATIGIES
? SUBDUE THE OF LACK OF CONSISTENCY IN
QUALITY BY EITHER INCREASING THE INVENTORY OR CUSTOMIZED THEIR SUPPLIER AND MAKING THEM ANCILLARY UNITS.
15
9-Dec-13
MARKETING STRATIGIES
? MAKING AGGRESSIVE BRAND PROMOTION BY
DOING ATL & BTL ACTIVITIES.
16
9-Dec-13
MARKETING STRATIGIES
? MAKING USE OF ERP TO CONTROL THE SALES OF
VARIOUS OUTLETS AND STORES ACROSS THE INDIA AND GLOBE
17
9-Dec-13
MARKETING STRATIGIES
? NEED TO GLOBALIZE MORE BY MAKING EXPORT
QUALITY PRODUCT.
18
9-Dec-13
MARKETING STRATIGIES
? PROMOTING THE ONLINE SYSTEM PROPERLY BY
TARGETING CORPORATES, NRIS, ETC.
19
9-Dec-13
MARKETING STRATIGIES
? USING THE TAG LINE
“What are you celebrating today?”
20
9-Dec-13
THANK YOU
21 9-Dec-13
doc_122133580.pptx
MARKETING STRATEGIES OF MONGINIS
MARKETING STRATEGY OF MONGINIS BAKER
SUBMITTED BY— GAURAV GUPTA SUBMITTED BYGAURAVGUPTA RAJESH BANERJEE RAM KISHORE RAM KISHORE RAJESH BANERJEE NEERAJ KUMAR PAYNALI NEERAJ KUMAR PANALI
1 9-Dec-13
INTRODUCTION
Monginis - a premier and popular destination for lovers and connoisseurs of all varieties cakes, chocolates, pastries and cookies, with a commanding and distinguished presence in 12 cities around India and 2 in Egypt.
2
9-Dec-13
MISSION OF THE ENTERPRISE
? “TO HELP PEOPLE
EXPRESS THEIR HAPPINESS IN A MEMORABLE WAY ” ? All our products and services shall be offered with the same love, care and affection as if, they were meant for the most beloved person.
3 9-Dec-13
ACHIEVEMENTS
? Monginis has spread its wings across exclusive ?
?
?
?
521 outlets Using 1,25,000 sq. ft. of retail space Over 20,000 non exclusive dealers selling the brand A daily footfall of 75000 customers Large organized retailers like Big Bazaar, More, Spencer’s, Dmart, Star Bazaar, Reliance.
9-Dec-13
4
MARKETING INSTRUMENTS
? Monginis Gift Coupons and Corporate Gift ? Prompt and efficient delivery service ? Online buying facilities www.monginis.net ? Free home delivery with assorted gifts ? Retail and Franchise outlet all around the near by
location. ? Co-branding with major retail giants across India ? Offers on festive occasions
5 9-Dec-13
MARKETING MIX MONGINIS
PRODUCT: 1:Fresh cakes for all occasions 2:Chocolates, pastry and cake and chocolates combo 3
ackaged cakes. 4ifferent kind of breads and a variety of snacks for dine-in customers . 5:Home deliveries and online booking and gifting system.6 9-Dec-13
MARKETING MIX MONGINIS
PRICE:
1
rice of Monginis cakes is reasonable as compared to its competitors. 2:The prices of cakes vary on their size. 3:On an average a half kg cake would cost something around 200Rs and it goes up to a 1000Rs depending on the size and the flavor.7
9-Dec-13
MARKETING MIX MONGINIS
? PLACE:
1: Monginis cake shop is present in 12 major cities in India. 2: Around 500 retail outlets or franchise all over India. 3:Goods which are unsold are taken back by the company and are given away in charity if in consumable condition or else destroyed
8 9-Dec-13
MARKETING MIX MONGINIS
? PROMOTION:
9
1: Monginis has used media such as TV, print, web, hoardings, etc. 2: It regularly comes out with offers on festive occasions. 3: Special cakes and chocolates for all those SSC (10th Standard) 4:The successful boys can be gifted with a blue colored basket filled with assorted chocolates and decorated with a Doll (Boy). 5: Girls can be gifted with a pink colored basket filled with 9-Dec-13 assorted chocolates and decorated with a Doll (Girl).
SWOT ANALYSIS OF MONGINIS
STRENGTHS OF MONGINIS ? 1) Monginis Foods Pvt. Ltd. has been there for a long time almost for 4 to 5 decades. ? 2) It has good coverage; it has around 500 retail stores all over India. ? 3) Has acquired a name in the world of bakery, food processing and packaged foods industry.
10
9-Dec-13
SWOT ANALYSIS OF MONGINIS
WEAKNESS OF MONGINIS ? 1) Monginis has fewer varieties in the range of cakes as compared to its competitors. ? 2) There have been cases of lack of consistency in quality because of Monginis being a franchise business. ? 3) Monginis is not promoting its products aggressively.
11
9-Dec-13
SWOT ANALYSIS OF MONGINIS
OPPORTUNITIES OF MONGINIS ? 1) There is an opportunity for Monginis to make its presence felt in the malls which now-a-days becoming a strategic location for such kind of products. ? 2) Getting more varieties in their product range by proper market research. ? 3) More services can be added to boost sales further and make the brand name stronger in the mind of the customers.
12
9-Dec-13
SWOT ANALYSIS OF MONGINIS
THREATS OF MONGINIS ? 1) Monginis has threat from its competitors such as Birthdays, Hang Out etc. ? 2) Cadburys and McDonalds are also a threat to it because they are also positioning their products on the lines of celebration. ? 3) Mithai Mate is a latest venture in the world of online gifting of sweets which is also a competitor to Monginis.
13
9-Dec-13
MARKETING STRATIGIES
? NEED TO WORK ON FEWER VARIETIES IN THE
RANGE OF CAKES
14
9-Dec-13
MARKETING STRATIGIES
? SUBDUE THE OF LACK OF CONSISTENCY IN
QUALITY BY EITHER INCREASING THE INVENTORY OR CUSTOMIZED THEIR SUPPLIER AND MAKING THEM ANCILLARY UNITS.
15
9-Dec-13
MARKETING STRATIGIES
? MAKING AGGRESSIVE BRAND PROMOTION BY
DOING ATL & BTL ACTIVITIES.
16
9-Dec-13
MARKETING STRATIGIES
? MAKING USE OF ERP TO CONTROL THE SALES OF
VARIOUS OUTLETS AND STORES ACROSS THE INDIA AND GLOBE
17
9-Dec-13
MARKETING STRATIGIES
? NEED TO GLOBALIZE MORE BY MAKING EXPORT
QUALITY PRODUCT.
18
9-Dec-13
MARKETING STRATIGIES
? PROMOTING THE ONLINE SYSTEM PROPERLY BY
TARGETING CORPORATES, NRIS, ETC.
19
9-Dec-13
MARKETING STRATIGIES
? USING THE TAG LINE
“What are you celebrating today?”
20
9-Dec-13
THANK YOU
21 9-Dec-13
doc_122133580.pptx