Marketing Strategies, Featuring Shah Rukh Khan

sunandaC

Sunanda K. Chavan
Though the final outcome is yet to be known - OSO or Saawariya, which of the two performed better at the box office? Bhai, my choice was toh clear, OSO was a stinker and Saawariya rocked. And no, this has nothing to do with (hottie) Ranbir Kapoor’s butt.

Couple of days back, apna King Khan was accused by some BCCI organizers for using India-Pak cricket matches as a publicity stunt for his newly released film. For those who aren’t familiar - Shah Rukh had attended the T20 World Cup Finals and was seen handing out music CD of his, then to be released film, Om Shanti Om.

And more recently, he was also present for the India-Pak ODI final held in Jaipur along with co-actress Deepika Padukone.

Obviously the Bollywood badshah is quite miffed over these allegations.
Shah Rukh brilliantly used T20 finals as a publicity platform for OSO, for crying out loud; he even wore the film’s name on his chest. Now it’s a totally different thing that he ended up giving us The Whacko Jacko fright but hey, without any doubts, his presence at cricket matches has definitely got more to do than just outing with kids.
 
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