Marketing, Sales and Servicing for the Banking Industry

[rahul_parab2006]

Marketing, Sales and Servicing for the Banking Industry


Banks must transform their customer-facing functions to manage customer interactions better, optimizing sales, service and operating results, thus leading to high performance.

Excellence in customer-facing functions—such as marketing, sales and servicing—is essential for banks to deliver better customer experiences, thereby breeding loyalty and contributing to organic growth. Marketing, sales and servicing excellence also underlies high performance, as confirmed by Accenture's High Performance Business research.

By transforming marketing, sales and servicing functions, banks will meet current and future challenges by:

* Building and sustaining strong brand positioning.
* Attracting new customers.
* Building loyalty with existing customers.
* Delivering a customer experience that satisfies customer needs.
* Ensuring the necessary flexibility to enter into new markets.
* Accessing variable workforce skills when necessary.
* Leveraging investments across the banking enterprise.
* Accessing capabilities in a capital-efficient manner.

Source : Accenture

 

[rahul_parab2006]

Why Accenture

Accenture has a 30-year-plus track record of helping banks become more efficient, achieving true competitive differentiation as they strive for high performance.

With its industry knowledge, process experience and global reach, Accenture helps banks industrialize, as part of a strategy to achieve high performance. Accenture's range of consulting, systems integration and outsourcing capabilities can be leveraged to help banks achieve marketing, sales and servicing excellence.

Accenture has worked with leading banks striving for high performance, by helping them grow top line revenue, increase cross-selling rates, and reduce customer churn.

Client Successes

Standard Chartered Bank
Standard Chartered Bank turned to long-time partner Accenture to help it create and implement a financial services program to capture and retain high-value clients in Hong Kong and Shanghai.

 

[kumar_84]

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