netrashetty
Netra Shetty
YASH Technologies Inc.is an American corporation headquartered in East Moline, Illinois. YASH Technologies offers end-to-end business and technology solutions. As a strategic partner YASH manages entire business lifecycle initiatives, as well as drives the strategic IT road-map for an organization.[1]
In line with this, Larghall feels that there is a need to fully understand their consumers in order to make and implement the most beneficial decision for the business. Aside from their customers, It is also important to understand outstanding legislations to support the decisions of Larghall. This is particularly important given that licensing law of Britain since 1915 was revised recently. One of the provisions of the new licensing law that needs to be focused on is allowing pubs to operate 24 hours a day.
The provision allowing 24 hours of operation is crucial in reaching the decision regarding the actions to be taken about under-age and binge drinking in Larghall pubs since studies have shown that allowing pubs top operate longer can hinder the prevalence of binge-drinking. This means that the implementation of the current licensing law can resolve the problems of Larghall regarding under-age and binge drinking.
Based on the background provided above, it is now possible to determine the specific issues that must be explored and thus the objectives of the research can be defined. It is important for the research objectives to be defined since it will become the guide of the researcher. The presentation of the research objectives will allow the researcher to sort all of the information gathered and determine what is relevant and not. This means that the presentation of the research objectives will save valuable resources and times in order to carry out efficiently the research for Larghall.
The objectives of the research will be as follows:
- determine the attitude of the two markets, 10 to 24 and 25 to years old, on under-age and binge drinking
- investigate the impacts of the revised licensing law on under-age and binge drinking
- analyze the effects the revised licensing law on the attitudes of the two markets
The attainment of the research objectives will allow Larghall to formulate an action plan that will be more beneficial for the company without compromising the welfare of their customers and thus they will be able to satisfy their business and societal obligations.
The Brief
Larghall’s Business Issues
The presentation of the background in the previous section gave a glimpse of the business issue being faced by Larghall. As per the information mentioned above, it can be stated that the issues are divided into three categories. The first category is the attitude of the 2 markets, 18 to 24 and 24 to 40 years old, towards binge drinking and patronage of theme pubs. The attitudes of the two markets will allow Larghall to determine if their current “themes” do contribute to the attraction of youth drinkers and encourage binge drinking.
Theme pubs are put up to cater to market niches. This means that theme pubs have the capacity to bring together people based on their interests. Included in these interests are sports, music and films as well as ethnicity. Based on the kinds of themes being used on pubs, it is evident that most of them appeal to the younger generation of the market. This can be one of the reasons why younger people choose to come to Larghall pubs; they are able to meet their need to interact with others like them, other people who share their interest.
The second category is the licensing law. The revision of the licensing, which now allows pubs to open 24 hours, have a great impact on the operations and profitability of Larghall as well as the problem with binge drinking. According to Culture Secretary Teresa Jowell (cited in ‘Drinking Law shake-up unveiled” 2002), the new legislation aims to counter disorder and binge drinking. With bars being open all night and day, customers do not have to stuff themselves with brew to beat the closing hours; as such, binge drinking can be prevented.
The police are also given the power to close bars or pubs for 24 hours without notice if disorder or noise nuisance prevails in around the premises of the pubs. This means that the new legislation also answers some of social issues that surround the drinking attitudes of younger people. However, it is important to note that the effects of the new legislation can only be determined by time implementation. This means that the promise of the new legislation is still uncertain and only time can tell of the actual effects of the new law on the drinking attitudes of the people.
In line with this, Larghall feels that there is a need to fully understand their consumers in order to make and implement the most beneficial decision for the business. Aside from their customers, It is also important to understand outstanding legislations to support the decisions of Larghall. This is particularly important given that licensing law of Britain since 1915 was revised recently. One of the provisions of the new licensing law that needs to be focused on is allowing pubs to operate 24 hours a day.
The provision allowing 24 hours of operation is crucial in reaching the decision regarding the actions to be taken about under-age and binge drinking in Larghall pubs since studies have shown that allowing pubs top operate longer can hinder the prevalence of binge-drinking. This means that the implementation of the current licensing law can resolve the problems of Larghall regarding under-age and binge drinking.
Based on the background provided above, it is now possible to determine the specific issues that must be explored and thus the objectives of the research can be defined. It is important for the research objectives to be defined since it will become the guide of the researcher. The presentation of the research objectives will allow the researcher to sort all of the information gathered and determine what is relevant and not. This means that the presentation of the research objectives will save valuable resources and times in order to carry out efficiently the research for Larghall.
The objectives of the research will be as follows:
- determine the attitude of the two markets, 10 to 24 and 25 to years old, on under-age and binge drinking
- investigate the impacts of the revised licensing law on under-age and binge drinking
- analyze the effects the revised licensing law on the attitudes of the two markets
The attainment of the research objectives will allow Larghall to formulate an action plan that will be more beneficial for the company without compromising the welfare of their customers and thus they will be able to satisfy their business and societal obligations.
The Brief
Larghall’s Business Issues
The presentation of the background in the previous section gave a glimpse of the business issue being faced by Larghall. As per the information mentioned above, it can be stated that the issues are divided into three categories. The first category is the attitude of the 2 markets, 18 to 24 and 24 to 40 years old, towards binge drinking and patronage of theme pubs. The attitudes of the two markets will allow Larghall to determine if their current “themes” do contribute to the attraction of youth drinkers and encourage binge drinking.
Theme pubs are put up to cater to market niches. This means that theme pubs have the capacity to bring together people based on their interests. Included in these interests are sports, music and films as well as ethnicity. Based on the kinds of themes being used on pubs, it is evident that most of them appeal to the younger generation of the market. This can be one of the reasons why younger people choose to come to Larghall pubs; they are able to meet their need to interact with others like them, other people who share their interest.
The second category is the licensing law. The revision of the licensing, which now allows pubs to open 24 hours, have a great impact on the operations and profitability of Larghall as well as the problem with binge drinking. According to Culture Secretary Teresa Jowell (cited in ‘Drinking Law shake-up unveiled” 2002), the new legislation aims to counter disorder and binge drinking. With bars being open all night and day, customers do not have to stuff themselves with brew to beat the closing hours; as such, binge drinking can be prevented.
The police are also given the power to close bars or pubs for 24 hours without notice if disorder or noise nuisance prevails in around the premises of the pubs. This means that the new legislation also answers some of social issues that surround the drinking attitudes of younger people. However, it is important to note that the effects of the new legislation can only be determined by time implementation. This means that the promise of the new legislation is still uncertain and only time can tell of the actual effects of the new law on the drinking attitudes of the people.
Last edited: