netrashetty
Netra Shetty
Vocera, Inc. is a wireless communications company headquartered in San Jose, California. It specializes in network-based software systems that provide voice communication for mobile personnel in hospital, retail, hospitality, government, manufacturing and other in-building environments with a dispersed workforce.
Vocera has more than 600 installations in North America, United Kingdom, Australia and New Zealand, ranging in systems with 75 to over 4,000 registered users. Customers include Royal Cornwall Hospitals, M.D. Anderson Cancer Center2, El Camino Hospital3 and the Orange County Public Library.4
Vocera supplies technology for telecommunication via an IEEE 802.11b/g-supported wireless LAN. One of its products is the Vocera Communications Badge, a wearable, hands-free, communication system.
Richard Marks, Global Head, TNS Media Research, will co-chair the conference, alongside Paul Todd, Product Management Director at Google. The symposium is a two day industry- leading event with speakers from a range of market- leading companies such as YouTube, Microsoft, ABC, ESPN and Ford, that aims to examine how audience measurement can catch the increasing complex behaviour of digital media consumers.
With a theme of ‘Audience Measurement 3.0’, the conference will present a fitting platform for discussions around next generation measurement services – spearheaded by platinum sponsors TNS’s innovative Set Top Box digital measurement services.
George Shababb, COO of TNS Media Research North America, will co-present one paper with Helen Katz, SVP of Starcom MediaVest Group entitled “From Data Evolution to Audience Revolution.” In this, George Shababb and Helen Katz will present ground breaking findings that show how addressable TV ads can be delivered to individual households and how second-by-second data are used to evaluate the outcomes.
George will also discuss RPD alongside other industry professionals in a main session forum entitled “The TV/video audience measurement challenge.”
Nick Burfitt, Global Director of RPD Services, TNS Media Research and Julian Dobinson of Sky will be examining the impact that the innovative Skyview Set Top Box service has had on Sky’s business since its launch in 2006: How is Sky the largest pay TV operator in the UK, using this data and what benefit is it to advertisers?
Also representing TNS will be Matthew Brosenne, Business Development Director, CSM Media Research in China, who will be discussing how media sponsors can drive ROI from the Olympics, and how Beijing 2008 may be the most critical commercial sporting event in recent history.
Richard Marks comments: “The future of audience measurement is at a pivotal point, and the key people who will shape its future will be at this world class event. We are extremely pleased to be so well represented, particularly the prominence that Set Top Box data will have across the conference, an area in which TNS continues to be the thought leader.”
In managing a business that profits on the interests of the public, there is the need to ensure that understanding of the products and the people are combined and especially appeals to their senses. In doing so, marketing research is thus important for the direction that the company will take. Asking three questions to gather the slew of information that need to be answered for the success of the magazine company can be either an unmitigated disaster—or one that is specific and constraining enough that will answer the entire idea.
Several factors have to be considered in this context. One is that I, as the marketing manager of the magazine corporation, is not going to be present in the interviews; rather research providers are the ones who will focus on asking the specific questions that are based on the information that I would want to receive. As such, the information has to be specific enough that the researchers will know what the company needs to know from the sources while also general enough that the information that will be gathered is not entirely constraining and will also involve some options for changes and choices. Moreover, there is also the question on the target audience (with their ages and the identification of their individuality for their appealed senses) of the magazine corporation I am operating in. This will frame the ideas for the marketing questions that will be asked and also allow for designing the plans for the research itself. Finally, there is also the question on what the corporation would like to address: if the magazine is specified for a specific target only.
One of the questions then is, regarding the audience target, what are the usual behaviors and personalities of their age, their interest groups, and their major concerns? This is to classify their interests and even their groupings based on the targeted effects. Their interests are not the only ones that the magazine are including but it will help the magazine to stay away—or at least not linger—to the issues that are not highly their interest yet may also appeal to others in order to draw them in. Interest is the highest factor for the loyalty of the consumers and will draw in the specific people who may use the magazine. It is up to me as the production manager to change the taste of the magazine so the offered information are not similar to the ones that are provided in other magazines; the goal to make our magazine unique is part of the aspects in which the people are making. It is possible that through the course of this investigation, new discoveries on other interests may be sought. The focus of this question, then is the audience and the target for whom the magazine will become successful.
Vocera has more than 600 installations in North America, United Kingdom, Australia and New Zealand, ranging in systems with 75 to over 4,000 registered users. Customers include Royal Cornwall Hospitals, M.D. Anderson Cancer Center2, El Camino Hospital3 and the Orange County Public Library.4
Vocera supplies technology for telecommunication via an IEEE 802.11b/g-supported wireless LAN. One of its products is the Vocera Communications Badge, a wearable, hands-free, communication system.
Richard Marks, Global Head, TNS Media Research, will co-chair the conference, alongside Paul Todd, Product Management Director at Google. The symposium is a two day industry- leading event with speakers from a range of market- leading companies such as YouTube, Microsoft, ABC, ESPN and Ford, that aims to examine how audience measurement can catch the increasing complex behaviour of digital media consumers.
With a theme of ‘Audience Measurement 3.0’, the conference will present a fitting platform for discussions around next generation measurement services – spearheaded by platinum sponsors TNS’s innovative Set Top Box digital measurement services.
George Shababb, COO of TNS Media Research North America, will co-present one paper with Helen Katz, SVP of Starcom MediaVest Group entitled “From Data Evolution to Audience Revolution.” In this, George Shababb and Helen Katz will present ground breaking findings that show how addressable TV ads can be delivered to individual households and how second-by-second data are used to evaluate the outcomes.
George will also discuss RPD alongside other industry professionals in a main session forum entitled “The TV/video audience measurement challenge.”
Nick Burfitt, Global Director of RPD Services, TNS Media Research and Julian Dobinson of Sky will be examining the impact that the innovative Skyview Set Top Box service has had on Sky’s business since its launch in 2006: How is Sky the largest pay TV operator in the UK, using this data and what benefit is it to advertisers?
Also representing TNS will be Matthew Brosenne, Business Development Director, CSM Media Research in China, who will be discussing how media sponsors can drive ROI from the Olympics, and how Beijing 2008 may be the most critical commercial sporting event in recent history.
Richard Marks comments: “The future of audience measurement is at a pivotal point, and the key people who will shape its future will be at this world class event. We are extremely pleased to be so well represented, particularly the prominence that Set Top Box data will have across the conference, an area in which TNS continues to be the thought leader.”
In managing a business that profits on the interests of the public, there is the need to ensure that understanding of the products and the people are combined and especially appeals to their senses. In doing so, marketing research is thus important for the direction that the company will take. Asking three questions to gather the slew of information that need to be answered for the success of the magazine company can be either an unmitigated disaster—or one that is specific and constraining enough that will answer the entire idea.
Several factors have to be considered in this context. One is that I, as the marketing manager of the magazine corporation, is not going to be present in the interviews; rather research providers are the ones who will focus on asking the specific questions that are based on the information that I would want to receive. As such, the information has to be specific enough that the researchers will know what the company needs to know from the sources while also general enough that the information that will be gathered is not entirely constraining and will also involve some options for changes and choices. Moreover, there is also the question on the target audience (with their ages and the identification of their individuality for their appealed senses) of the magazine corporation I am operating in. This will frame the ideas for the marketing questions that will be asked and also allow for designing the plans for the research itself. Finally, there is also the question on what the corporation would like to address: if the magazine is specified for a specific target only.
One of the questions then is, regarding the audience target, what are the usual behaviors and personalities of their age, their interest groups, and their major concerns? This is to classify their interests and even their groupings based on the targeted effects. Their interests are not the only ones that the magazine are including but it will help the magazine to stay away—or at least not linger—to the issues that are not highly their interest yet may also appeal to others in order to draw them in. Interest is the highest factor for the loyalty of the consumers and will draw in the specific people who may use the magazine. It is up to me as the production manager to change the taste of the magazine so the offered information are not similar to the ones that are provided in other magazines; the goal to make our magazine unique is part of the aspects in which the people are making. It is possible that through the course of this investigation, new discoveries on other interests may be sought. The focus of this question, then is the audience and the target for whom the magazine will become successful.
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