netrashetty
Netra Shetty
VMware, Inc. (NYSE: VMW) is a company providing virtualization software[1][2][3] founded in 1998 and based in Palo Alto, California, USA. It is majority owned by EMC Corporation (NYSE: EMC).
VMware's desktop software runs on Microsoft Windows, Linux, and Mac OS X, while VMware's enterprise software hypervisors for servers, VMware ESX and VMware ESXi are bare-metal embedded Hypervisors that run directly on server hardware without requiring an additional underlying operating system.
Bawadi:
Bawadi is a project announced by the Government of the United Arab Emirates and other investors on the 1st of May 2006. Its aim is to double the amount of rooms in the city of Dubai by 2016 to 29,000 rooms. The investment in the mega hospitality and leisure project is to be doubled to US$54.4 billion.In May, 2007 a 40m sqft retail zone was announced for the project. This increase in investment will see the number of hotels increase from 31 to 51, with the total number of rooms jumping from 29,000 to 60,000; the decision to expand Bawadi is in line with Dubai’s Strategic Plan, unveiled earlier this year.
Business Bay:
Business Bay is central business district under construction in Downtown Dubai. The project features numerous skyscrapers located in an area where the Dubai Creek has been dredged and extended. The Business Bay will have more than 230 buildings attracting commercial and residential developments. Business Bay is a development of Dubai Properties.
Al Raha:
Al Raha Beach Development is a beachfront project being built in Abu Dhabi, along the Abu Dhabi-Dubai highway and will be located opposite to Al Raha Gardens. The US$ 14.7 billion development is being built on reclaimed land at Al Raha Beach complex occupying an area of 6.8 million square meters.
Al Raha Beach Development will be a new city district that will serve as the new gateway to Abu Dhabi city and accommodate 120,000 residents with its arrangement of 60-storey towers to low-rise developments. It is being built in eight residential and commercial districts, each with their own distinct personality and appeal. The districts are Khor Al Raha, Al Bandar, Al Seef, Al Wateed, Al Rumaila, Al Lissaily, Al Nakhel, and Al Razeen. The Al Raha Beach Project Sub developments include Dolphin Towers, will contain 400 one, two, and three bedroom condominiums as well as 10 townhouses located at the east end of the development and is being built by Damac Properties, to be completed by the end of 2008.
Saadiyat Island:
Saadiyat Island is an island 500 meters of the coast of Abu Dhabi island. A US$ 27 billion mixed commercial, residential, and leisure project is currently under construction on the island, expected to be completed in 2018. According to government officials, Saadiyat Island is expected to become Abu Dhabi’s cultural centre . The Saadiyat Island will have the Al Marina which will have berthing for over 1000 boats, boutique hotels luxury apartments, mediatheque and oceanarium. The cultural district will house the maritime museum, national museum, modern art museum, classical museum, luxury town homes and apartments.
Waterside living and Equestrian centre will be housed in the Saadiyat Park while the Saadiyat Beach will offer 9 kilometers of natural beaches, five-star hotels and resorts, beach clubs and and championship golf course with luxury residential properties. The South Beach will be designed to be a family resort with dynamic beach lifestyle, boardwalks with restaurants and cafes. The Wetlands will offer championship golf course with luxury residential, boutique eco hotels, waterside living and eco centre. A major development initiative from the Tourism Development & Investment Company (TDIC), Saadiyat Island will also have Guggenheim Abu Dhabi Museum and a performing arts center along the grand scale of the Sydney Opera House.
Al Reem Island:
Al Reem Island is a residential, commercial and business project on Al Reem Isle, a natural island off the coast of Abu Dhabi island. Al Reem Island will cover an area of 633 hectares (68 million square feet) and is being built by three developers-Tamouh Investments (60%), Sorouh (20%) and Al Reem Investments (20%).
The development will be overseen by an independent third-party facilities management company known as Bayt Al Khidma, who will ensure all three Reem Island developers meet high standards of construction. The island is estimated to accommodate 280,000 residents and will include important amenities like schools, medical clinics, shopping malls, restaurants, a 27-hole golf course, hotels, resorts, spas, gardens, and beaches. The island includes the Pearl of the Emirates, whose first phase is estimated at US$ 545 million and includes 15 towers and a 5-star hotel, Al Shams Abu Dhabi, which is a residential development by Sorouh covering 14.2 million square feet (1.32 million square meters) to be completed by 2011 and Najmat Abu Dhabi (The Star of Abu Dhabi)-which is a US$ 8 billion urban waterside community development by Al Reem Investments is to be completed by 2012.
Yas Island:
Scheduled to commence construction in two phases during 2007, Yas Island occupies a total land area of 2,500 hectares, of which 1,700 hectares will be claimed for development. The Island will feature attractions such as a world-class motor sports racetrack, signature hotels, the Ferrari theme park, water park, and the Abu Dhabi destination retail development of 300,000 sq m retail area, links and parkland golf courses, lagoon hotels, marinas, polo clubs, apartments, villas and numerous food & beverage outlets that will create a unique international tourist destination.
Yas Island has been announced as the venue for a Formula 1 race in 2009, the event to be named as the Abu Dhabi Grand Prix. It will be held on a newly built circuit.Yas Island will have the second Formula 1 track in the Middle East.
Industrial Construction
The UAE based Mubalada Development and Dubai Aluminium have plans jointly to build the largest single-site aluminium smelter in the world. Abu Dhabi Ports recently allocated a 6km2 plot of land adjacent to the Al Taweelah power stations complex in the north east of the heavy industry zone of Khalifa Port and Industrial Zone. The first phase of the project is scheduled to become operational in 2010. After completion of all phases, the manufacturing base is expected to have an installed production capacity of up to 1.4mn tonnes per annum. The cost to complete the undertaking has been estimated at US$6 billion. Abu Dhabi-based Al-Nasser Industrial Enterprises is planning to invest US$300mn in the construction of a steel complex in the capital’s Mussafah industrial city. The plant will have capacity of 450,000 tonnes per annum and comprise a direct reduction iron (DRI) plant and a steel billet-manufacturing unit. The plant is expected to be operational in 2007. Mexico’s HYL and Italy’s Danieli & Company are the technology and equipment suppliers. India’s MN Dastur & Company is the consultant.
Projects in the Northern Emirates
The construction boom in Dubai and the capital Abu Dhabi has triggered development in the Northern Emirates too with top property developers joining the bandwagon with a string of projects. The Northern Emirates, particularly Ajman and Ras Al Khaimah, have come out with a well-thought-out strategy – reducing dependence on traditional income-generating methods and making best use of the spillover effect that booming economies such as that of Dubai create in their rush to prosperity.
One such effect is the population shift from Dubai to Sharjah, Ajman, Umm Al Quwain and even Ras Al Khaimah as a result of skyrocketing rents. The residential market in the Northern Emirates is thus booming.
Umm Al Quwain
Umm Al Quwain became the leader in property development among the Northern Emirates this year with the formal launch of the US$9 billion Al Salam City in March. The three-phased project, the first of which would complete in the next three years, comprises an integrated residential and commercial area, consisting of a number of residential districts. The Al Salam City by Tameer Holdings has been designed to house up to half a million residents within an area that will includes parks, playgrounds, entertainment centers, stables and cable car facilities.
Ajman
Ajman has also announced two major projects – Emirates City and Al Ameera Village. The Emirates City consists of around 72 residential and commercial properties and will encompass picturesque lakes and green parks, a shopping district, mosques, five-star hotels, educational and medical facilities. The Al Ameera Village would include a mall, several sports centres, mosques, parks and other recreational and shopping facilities. Situated on the Emirates Ring Road and at a short distance from Dubai, the project will consist of 50 traditionally designed residential buildings, hotel apartments, commercial areas and a shopping mall.
Ras Al Khaimah
Ras Al Khaimah is also rubbing shoulders with other emirates of the UAE. It announced several major projects such as the US$2.7 billion Mina Al Arab and the La Hoya Bay development. While Mina Al Arab is being developed by RAK Properties, the developer of La Hoya Bay in the emirate’s Marjan Island is Khoie Properties The mega tourist and residential community development Mina Al Arab, will feature several themed resort hotels and two eco-hotels along the beautiful natural beaches of the islands. These hotels will provide an estimated 3,500 rooms for tourists and visitors of the emirate, besides a cluster of 3,500 residential units, mainly hotel units and standard apartments – to cater for the regional and international visitors. While the first phase is to be completed by 2008, the entire project will be complete by 2011.
Saudi-based Wesam Al Madani Group is developing yet another project – Al Qasr Island – within Al Hamra Village in Ras Al Khaimah. This will have a five-star hotel (Al Qasr Island Hotel) and a castle, consisting of two 12-storey buildings, with 1,006 apartments for sale. The project is scheduled to be completed by 2008.
In August, an agreement was signed between Tasees, a development and investment company in the UAE, and Al Aqariya Media Group to promote the Ras Al Khaimah Airport Free Zonebased Airport Business Park. The business park consists of 10 commercial towers, each one comprising 10 floors, in addition to eight 11-storey residential towers, two tower blocks comprising furnished apartments, a luxury hotel and a cargo village. The park will also host a building for Dnata Travels on a total land area of 1.6 million sq ft.
In today’s world of multi-cultural influences, diverse ethnicity and conflicting social agendas, how do you develop a marketing campaign to engage everyone effectively?
Spend on communicating with diverse ethnic groups has increased in recent years, as more brands and products come to the shelf offering products tailored to individual markets. But with this desire to engage comes a need to understand the influencers and drivers behind these audiences – and crucial to this, is market research.
MRS and Research Conferences is holding the first ever one-day conference focused on examining niche, multi-cultural consumers at Sadlers Wells, London, on Thursday 19 June.
Diversity in focus aims to provide professionals across the marketing and broader business world with information and previously untapped insights to increase their understanding of how to market to a multi-cultural audience. The conference sets out to define diverse audience segments, identify key market trends, predict future developments, and outline – with the help of real life case studies – new and innovative approaches to multi-cultural market research.
Chaired by Paul Edwards, CEO of Research International UK, the conference will present high level speakers from across the public and private sectors. These include Dianah Worman OBE, the Chartered Institute of Professional Development’s Diversity Advisor, who will share information on what laws and policies businesses need to keep check of, and how to develop a strong diversity strategy to support business goals, and Jo Fraser, Business Change Director at Barclays, who will make the business case for marketing to the lesbian and gay community.
The day opens with an address from Caroline Gooding, Programme Director of Diversity Works for London, at the LDA. She will question with ‘What is diversity?’, looking at how it influencers research and delivers a deeper understanding of economic audiences. She will also draw on different methodologies available for understanding and engaging these audiences and touch on key international issues such as European enlargement and asylum policy to fuel the debate.
MRS conference organiser, Sophie Russell-Ross, is positive that the event will arm delegates with crucial information on a controversial and increasingly important theme. She comments: "Research into multi-cultural and ethnic groups is relatively unchartered territory – but by definition should form a central plank of any new product launch or communication strategy. The UK is made up of a huge range of diverse groups with their own influences, concerns and priorities – and a business cannot engage these audiences without understanding and applying these insights effectively
VMware's desktop software runs on Microsoft Windows, Linux, and Mac OS X, while VMware's enterprise software hypervisors for servers, VMware ESX and VMware ESXi are bare-metal embedded Hypervisors that run directly on server hardware without requiring an additional underlying operating system.
Bawadi:
Bawadi is a project announced by the Government of the United Arab Emirates and other investors on the 1st of May 2006. Its aim is to double the amount of rooms in the city of Dubai by 2016 to 29,000 rooms. The investment in the mega hospitality and leisure project is to be doubled to US$54.4 billion.In May, 2007 a 40m sqft retail zone was announced for the project. This increase in investment will see the number of hotels increase from 31 to 51, with the total number of rooms jumping from 29,000 to 60,000; the decision to expand Bawadi is in line with Dubai’s Strategic Plan, unveiled earlier this year.
Business Bay:
Business Bay is central business district under construction in Downtown Dubai. The project features numerous skyscrapers located in an area where the Dubai Creek has been dredged and extended. The Business Bay will have more than 230 buildings attracting commercial and residential developments. Business Bay is a development of Dubai Properties.
Al Raha:
Al Raha Beach Development is a beachfront project being built in Abu Dhabi, along the Abu Dhabi-Dubai highway and will be located opposite to Al Raha Gardens. The US$ 14.7 billion development is being built on reclaimed land at Al Raha Beach complex occupying an area of 6.8 million square meters.
Al Raha Beach Development will be a new city district that will serve as the new gateway to Abu Dhabi city and accommodate 120,000 residents with its arrangement of 60-storey towers to low-rise developments. It is being built in eight residential and commercial districts, each with their own distinct personality and appeal. The districts are Khor Al Raha, Al Bandar, Al Seef, Al Wateed, Al Rumaila, Al Lissaily, Al Nakhel, and Al Razeen. The Al Raha Beach Project Sub developments include Dolphin Towers, will contain 400 one, two, and three bedroom condominiums as well as 10 townhouses located at the east end of the development and is being built by Damac Properties, to be completed by the end of 2008.
Saadiyat Island:
Saadiyat Island is an island 500 meters of the coast of Abu Dhabi island. A US$ 27 billion mixed commercial, residential, and leisure project is currently under construction on the island, expected to be completed in 2018. According to government officials, Saadiyat Island is expected to become Abu Dhabi’s cultural centre . The Saadiyat Island will have the Al Marina which will have berthing for over 1000 boats, boutique hotels luxury apartments, mediatheque and oceanarium. The cultural district will house the maritime museum, national museum, modern art museum, classical museum, luxury town homes and apartments.
Waterside living and Equestrian centre will be housed in the Saadiyat Park while the Saadiyat Beach will offer 9 kilometers of natural beaches, five-star hotels and resorts, beach clubs and and championship golf course with luxury residential properties. The South Beach will be designed to be a family resort with dynamic beach lifestyle, boardwalks with restaurants and cafes. The Wetlands will offer championship golf course with luxury residential, boutique eco hotels, waterside living and eco centre. A major development initiative from the Tourism Development & Investment Company (TDIC), Saadiyat Island will also have Guggenheim Abu Dhabi Museum and a performing arts center along the grand scale of the Sydney Opera House.
Al Reem Island:
Al Reem Island is a residential, commercial and business project on Al Reem Isle, a natural island off the coast of Abu Dhabi island. Al Reem Island will cover an area of 633 hectares (68 million square feet) and is being built by three developers-Tamouh Investments (60%), Sorouh (20%) and Al Reem Investments (20%).
The development will be overseen by an independent third-party facilities management company known as Bayt Al Khidma, who will ensure all three Reem Island developers meet high standards of construction. The island is estimated to accommodate 280,000 residents and will include important amenities like schools, medical clinics, shopping malls, restaurants, a 27-hole golf course, hotels, resorts, spas, gardens, and beaches. The island includes the Pearl of the Emirates, whose first phase is estimated at US$ 545 million and includes 15 towers and a 5-star hotel, Al Shams Abu Dhabi, which is a residential development by Sorouh covering 14.2 million square feet (1.32 million square meters) to be completed by 2011 and Najmat Abu Dhabi (The Star of Abu Dhabi)-which is a US$ 8 billion urban waterside community development by Al Reem Investments is to be completed by 2012.
Yas Island:
Scheduled to commence construction in two phases during 2007, Yas Island occupies a total land area of 2,500 hectares, of which 1,700 hectares will be claimed for development. The Island will feature attractions such as a world-class motor sports racetrack, signature hotels, the Ferrari theme park, water park, and the Abu Dhabi destination retail development of 300,000 sq m retail area, links and parkland golf courses, lagoon hotels, marinas, polo clubs, apartments, villas and numerous food & beverage outlets that will create a unique international tourist destination.
Yas Island has been announced as the venue for a Formula 1 race in 2009, the event to be named as the Abu Dhabi Grand Prix. It will be held on a newly built circuit.Yas Island will have the second Formula 1 track in the Middle East.
Industrial Construction
The UAE based Mubalada Development and Dubai Aluminium have plans jointly to build the largest single-site aluminium smelter in the world. Abu Dhabi Ports recently allocated a 6km2 plot of land adjacent to the Al Taweelah power stations complex in the north east of the heavy industry zone of Khalifa Port and Industrial Zone. The first phase of the project is scheduled to become operational in 2010. After completion of all phases, the manufacturing base is expected to have an installed production capacity of up to 1.4mn tonnes per annum. The cost to complete the undertaking has been estimated at US$6 billion. Abu Dhabi-based Al-Nasser Industrial Enterprises is planning to invest US$300mn in the construction of a steel complex in the capital’s Mussafah industrial city. The plant will have capacity of 450,000 tonnes per annum and comprise a direct reduction iron (DRI) plant and a steel billet-manufacturing unit. The plant is expected to be operational in 2007. Mexico’s HYL and Italy’s Danieli & Company are the technology and equipment suppliers. India’s MN Dastur & Company is the consultant.
Projects in the Northern Emirates
The construction boom in Dubai and the capital Abu Dhabi has triggered development in the Northern Emirates too with top property developers joining the bandwagon with a string of projects. The Northern Emirates, particularly Ajman and Ras Al Khaimah, have come out with a well-thought-out strategy – reducing dependence on traditional income-generating methods and making best use of the spillover effect that booming economies such as that of Dubai create in their rush to prosperity.
One such effect is the population shift from Dubai to Sharjah, Ajman, Umm Al Quwain and even Ras Al Khaimah as a result of skyrocketing rents. The residential market in the Northern Emirates is thus booming.
Umm Al Quwain
Umm Al Quwain became the leader in property development among the Northern Emirates this year with the formal launch of the US$9 billion Al Salam City in March. The three-phased project, the first of which would complete in the next three years, comprises an integrated residential and commercial area, consisting of a number of residential districts. The Al Salam City by Tameer Holdings has been designed to house up to half a million residents within an area that will includes parks, playgrounds, entertainment centers, stables and cable car facilities.
Ajman
Ajman has also announced two major projects – Emirates City and Al Ameera Village. The Emirates City consists of around 72 residential and commercial properties and will encompass picturesque lakes and green parks, a shopping district, mosques, five-star hotels, educational and medical facilities. The Al Ameera Village would include a mall, several sports centres, mosques, parks and other recreational and shopping facilities. Situated on the Emirates Ring Road and at a short distance from Dubai, the project will consist of 50 traditionally designed residential buildings, hotel apartments, commercial areas and a shopping mall.
Ras Al Khaimah
Ras Al Khaimah is also rubbing shoulders with other emirates of the UAE. It announced several major projects such as the US$2.7 billion Mina Al Arab and the La Hoya Bay development. While Mina Al Arab is being developed by RAK Properties, the developer of La Hoya Bay in the emirate’s Marjan Island is Khoie Properties The mega tourist and residential community development Mina Al Arab, will feature several themed resort hotels and two eco-hotels along the beautiful natural beaches of the islands. These hotels will provide an estimated 3,500 rooms for tourists and visitors of the emirate, besides a cluster of 3,500 residential units, mainly hotel units and standard apartments – to cater for the regional and international visitors. While the first phase is to be completed by 2008, the entire project will be complete by 2011.
Saudi-based Wesam Al Madani Group is developing yet another project – Al Qasr Island – within Al Hamra Village in Ras Al Khaimah. This will have a five-star hotel (Al Qasr Island Hotel) and a castle, consisting of two 12-storey buildings, with 1,006 apartments for sale. The project is scheduled to be completed by 2008.
In August, an agreement was signed between Tasees, a development and investment company in the UAE, and Al Aqariya Media Group to promote the Ras Al Khaimah Airport Free Zonebased Airport Business Park. The business park consists of 10 commercial towers, each one comprising 10 floors, in addition to eight 11-storey residential towers, two tower blocks comprising furnished apartments, a luxury hotel and a cargo village. The park will also host a building for Dnata Travels on a total land area of 1.6 million sq ft.
In today’s world of multi-cultural influences, diverse ethnicity and conflicting social agendas, how do you develop a marketing campaign to engage everyone effectively?
Spend on communicating with diverse ethnic groups has increased in recent years, as more brands and products come to the shelf offering products tailored to individual markets. But with this desire to engage comes a need to understand the influencers and drivers behind these audiences – and crucial to this, is market research.
MRS and Research Conferences is holding the first ever one-day conference focused on examining niche, multi-cultural consumers at Sadlers Wells, London, on Thursday 19 June.
Diversity in focus aims to provide professionals across the marketing and broader business world with information and previously untapped insights to increase their understanding of how to market to a multi-cultural audience. The conference sets out to define diverse audience segments, identify key market trends, predict future developments, and outline – with the help of real life case studies – new and innovative approaches to multi-cultural market research.
Chaired by Paul Edwards, CEO of Research International UK, the conference will present high level speakers from across the public and private sectors. These include Dianah Worman OBE, the Chartered Institute of Professional Development’s Diversity Advisor, who will share information on what laws and policies businesses need to keep check of, and how to develop a strong diversity strategy to support business goals, and Jo Fraser, Business Change Director at Barclays, who will make the business case for marketing to the lesbian and gay community.
The day opens with an address from Caroline Gooding, Programme Director of Diversity Works for London, at the LDA. She will question with ‘What is diversity?’, looking at how it influencers research and delivers a deeper understanding of economic audiences. She will also draw on different methodologies available for understanding and engaging these audiences and touch on key international issues such as European enlargement and asylum policy to fuel the debate.
MRS conference organiser, Sophie Russell-Ross, is positive that the event will arm delegates with crucial information on a controversial and increasingly important theme. She comments: "Research into multi-cultural and ethnic groups is relatively unchartered territory – but by definition should form a central plank of any new product launch or communication strategy. The UK is made up of a huge range of diverse groups with their own influences, concerns and priorities – and a business cannot engage these audiences without understanding and applying these insights effectively
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