netrashetty
Netra Shetty
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products.[2] It is the largest segment of publicly-traded Limited Brands with sales of over US$5 billion and an operating income of $1 billion in 2006.[2] Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
GfK NOP probe participation and the future of inclusive public engagement at SRA Conference
GfK NOP Social Research is presenting, not once but twice, at the SRA Annual Conference 2008 on 11 December at the University of London.
As part of this review of the impact of Social Research over the past 30 years and look ahead at the future trends for the next 30 years, GfK NOP are hosting two interactive workshops.
‘Does he take sugar?’ Learnings on enabling disabled people to have their own voice in surveysIn this workshop Bridget Williams, Director, and Laura Davies, Research Manager, present GfK NOP’s latest research experiences to highlight their learning in enabling disabled people to have their own voice and an equal say in surveys.
In the UK around one in three households includes at least one person defined as disabled under the Disability Discrimination Act and the number of disabled people in the UK is growing and will continue to grow in the future due to changes in society and our aging population. It is essential that researchers take the necessary steps to ensure that as many people are able to participate in the research as possible, to ensure accurate representation of the whole UK public.
The session will explore GfK NOP’s experiences of developing and working with a Reference Network of disabled people to understand and agree how the research could be as inclusive as possible; the tools and techniques used to ensure that disabled people could participate in interviews; and the specialist training that GfK NOP Social Research interviewers undertook to ensure that interviewers and respondents felt comfortable in the interviewing situation.
The second workshop explores the changing dynamic of the research relationship Presented by Michael Thompson, Research Director, and Josephine Hansom, Senior Executive, this workshop explores the changing dynamic of the research relationship and argues that the recent shift from the traditional ‘respondent’ role towards a more participative role needs to continue to keep social research relevant to modern life.
In a world of online forums, consumer blogs and national news broadcasters encouraging ‘Have your say’ areas against key news stories, the UK public expects to be involved in the centre of discussions as an equal partner. For example, during the 2007 floods, the BBC broadcast over 3,000 still images and 200 mobile phone videos sent in from members of the public. To remain relevant in the future, it is essential that social research reflects this cultural shift.
nt factors that can affect the preferences of the customers. As of now the world is facing global financial crisis, and this can affect the travel and tour activities of different tourists and visitors, or push them to look for alternative and less costly hotels in order to save money. In Hong Kong alone, majority of the travelers are from Mainland China, and they are very price sensitive when it comes to hotel accommodation and food, because they tend to spend most of their money in different high tech and electronic gadgets. It will be important for the group to focus on the said growing number of market, by renovating some structure of the hotels that will enable the hotels to offer lower rates of stays in the hotel. However, the company must make sure that it will still focus on its premium products and services, due to the fact that, the number of business travelers, particularly in Hong Kong, Manila and other major cities, where in their hotels are located is increasing.
Above all, the group must focus on continued innovation in terms of applying technologies in their processes which include their application of Information Technology, together with the different technological services to there customers.
Conclusion and Summary
Hotel and hospitality industry is considered as one of the industries or sectors in the world that is in great need of intensive marketing planning and implementation in the world, because each and every business in this industry has the power to become global. Aside from that, there are also different technologies that are emerging, not only in the process of introducing a specific hotel, resort or restaurants to the customers, but also the process of selling them. The Internet is considered as one of the most important innovations which lead to the current most used marketing strategies, and that is to focus on the customer relationship or connection.
Peninsula Hotels group is considered as one of the most prominent hotel brand name, not only in Asia but around the world. It has a rich culture which can be rooted in 1928, and as of now, the group continues to shine and conquers the world. The secret behind the success is the process of implementing their different strategies, that mainly focus on product differentiation or offering unique and innovative products to their customers that cannot be acquired or availed from other competitors. As a result, the company focuses on the process of market segmentation which pertains on the process of grouping its customers into different classifications which enables them to focus on the individual demands and needs. It can be seen on the effort of the hotels to offer different types of room such as VIP, business, family and honeymoon suites. Aside from that, the hotels also focus on age differences in preferences for the room design and styles, by offering room for adults and children. In L.A., the hotel gives importance on the behavior of their customers towards their pets, thus, the hotel offers special services for the pet owners customers such as monogrammed pillows and beds, walking services and room-service menu. The said marketing strategy does not only focus on the demand of the customers, but also focuses on the different environmental and political factors in the said place. This is because of the fact that, in the United States, animals have equal rights as humans.
GfK NOP probe participation and the future of inclusive public engagement at SRA Conference
GfK NOP Social Research is presenting, not once but twice, at the SRA Annual Conference 2008 on 11 December at the University of London.
As part of this review of the impact of Social Research over the past 30 years and look ahead at the future trends for the next 30 years, GfK NOP are hosting two interactive workshops.
‘Does he take sugar?’ Learnings on enabling disabled people to have their own voice in surveysIn this workshop Bridget Williams, Director, and Laura Davies, Research Manager, present GfK NOP’s latest research experiences to highlight their learning in enabling disabled people to have their own voice and an equal say in surveys.
In the UK around one in three households includes at least one person defined as disabled under the Disability Discrimination Act and the number of disabled people in the UK is growing and will continue to grow in the future due to changes in society and our aging population. It is essential that researchers take the necessary steps to ensure that as many people are able to participate in the research as possible, to ensure accurate representation of the whole UK public.
The session will explore GfK NOP’s experiences of developing and working with a Reference Network of disabled people to understand and agree how the research could be as inclusive as possible; the tools and techniques used to ensure that disabled people could participate in interviews; and the specialist training that GfK NOP Social Research interviewers undertook to ensure that interviewers and respondents felt comfortable in the interviewing situation.
The second workshop explores the changing dynamic of the research relationship Presented by Michael Thompson, Research Director, and Josephine Hansom, Senior Executive, this workshop explores the changing dynamic of the research relationship and argues that the recent shift from the traditional ‘respondent’ role towards a more participative role needs to continue to keep social research relevant to modern life.
In a world of online forums, consumer blogs and national news broadcasters encouraging ‘Have your say’ areas against key news stories, the UK public expects to be involved in the centre of discussions as an equal partner. For example, during the 2007 floods, the BBC broadcast over 3,000 still images and 200 mobile phone videos sent in from members of the public. To remain relevant in the future, it is essential that social research reflects this cultural shift.
nt factors that can affect the preferences of the customers. As of now the world is facing global financial crisis, and this can affect the travel and tour activities of different tourists and visitors, or push them to look for alternative and less costly hotels in order to save money. In Hong Kong alone, majority of the travelers are from Mainland China, and they are very price sensitive when it comes to hotel accommodation and food, because they tend to spend most of their money in different high tech and electronic gadgets. It will be important for the group to focus on the said growing number of market, by renovating some structure of the hotels that will enable the hotels to offer lower rates of stays in the hotel. However, the company must make sure that it will still focus on its premium products and services, due to the fact that, the number of business travelers, particularly in Hong Kong, Manila and other major cities, where in their hotels are located is increasing.
Above all, the group must focus on continued innovation in terms of applying technologies in their processes which include their application of Information Technology, together with the different technological services to there customers.
Conclusion and Summary
Hotel and hospitality industry is considered as one of the industries or sectors in the world that is in great need of intensive marketing planning and implementation in the world, because each and every business in this industry has the power to become global. Aside from that, there are also different technologies that are emerging, not only in the process of introducing a specific hotel, resort or restaurants to the customers, but also the process of selling them. The Internet is considered as one of the most important innovations which lead to the current most used marketing strategies, and that is to focus on the customer relationship or connection.
Peninsula Hotels group is considered as one of the most prominent hotel brand name, not only in Asia but around the world. It has a rich culture which can be rooted in 1928, and as of now, the group continues to shine and conquers the world. The secret behind the success is the process of implementing their different strategies, that mainly focus on product differentiation or offering unique and innovative products to their customers that cannot be acquired or availed from other competitors. As a result, the company focuses on the process of market segmentation which pertains on the process of grouping its customers into different classifications which enables them to focus on the individual demands and needs. It can be seen on the effort of the hotels to offer different types of room such as VIP, business, family and honeymoon suites. Aside from that, the hotels also focus on age differences in preferences for the room design and styles, by offering room for adults and children. In L.A., the hotel gives importance on the behavior of their customers towards their pets, thus, the hotel offers special services for the pet owners customers such as monogrammed pillows and beds, walking services and room-service menu. The said marketing strategy does not only focus on the demand of the customers, but also focuses on the different environmental and political factors in the said place. This is because of the fact that, in the United States, animals have equal rights as humans.
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