netrashetty
Netra Shetty
Vertex Pharmaceuticals is a biotechnology company with activities spanning the length of the pharmaceutical product pipeline, from target identification through to clinical trials and marketing. Most of its activity has been in collaboration with much larger pharmaceutical firms, though some of its recent work has been done independently. Vertex was founded in 1989 by Joshua Boger, credited as being one of the main reasons for the company's early success due to his strong fund-raising and company cash flow management. Vertex was one of the first biotech firms to use an explicit strategy of rational drug design rather than combinatorial chemistry. Vertex went about understanding a disease and then tried to develop a process to cure it. In 2004, its product pipeline focused on viral infections, inflammatory and autoimmune disorders, and cancer. Its capital investments include a headquarters in Cambridge, Massachusetts, and two research facilities, in San Diego, California, and Oxford, England. The company's beginnings were profiled by Barry Werth in the 1994 book "The Billion-Dollar Molecule".
In November 2010, Vertex Pharmaceuticals completed its first NDA under its own name for the drug Telaprevir, a novel oral treatment of Hepatitis C. Development and commercialization of Telaprevir is shared with Johnson and Johnson for European distribution and Mitsubishi for the far east. Telaprevir, a protease inhibitor, is the second in this class to reach NDA status, just behind Merck's boceprevir.
e the market share of the company (Tutor2u 2009). This can be seen on the effort of the company on its pricing strategies, advertising and sales promotion. This can be seen on the effort of the company in applying technologies or Information Systems in their entire process, in order to ensure that they are giving fast and efficient services towards the customers.
2) Market Development – this strategy focus on the different actions of the business that seeks to sell its existing products into a new market. This strategies focuses on establishing or building new hotels in different cities or parts of the globe. In late 2009, the Peninsula Shanghai will be completely opened. Above all, in July 2008, the group entered into a non-legally binding heads of agreement with the Qatari Diar Real State Investment Company for the proposed establishments of hotel in Paris, France (The Hong Kong and Shanghai Hotels, Limited 2008).
3) Product Development – pertains on the different growth strategies which aim to introduce new products in an existing market. The Peninsula Hotel Group focuses on the different strategies which improve its existing assets, by introducing new concepts or improving facilities that will help to enhance the brand image and competitiveness of the hotels. In 2008, the hotel in Beijing installed a new spa, swimming pool and fitness center, at the same time, welcomed a new fleet of Rolls-Royces and BMWs during the time for the Beijing Olympics. In addition, the Peninsula New York revitalized its rooftop bar by the process of creating a new concept that was called the Salon de Ning, it is also in an extensive spa, gym and pool renovation. Furthermore, the Peninsula Beverly Hills renovated its roof terrace and swimming pool deck, and was reopened in April 2008. In Manila, guestrooms in the Ayala Tower were renovated, while the Salon de Ning was created in the Peninsula Hong Kong (The Hong Kong and Shanghai Hotels, Limited 2008).
VI. Specific Growth Opportunities
There are different opportunities that are available for the company, in order to ensure their success in the future. One of this is the advent of mobile marketing, or the process of advertising and selling their products and services over the Mobile Internet. Mobile Internet has a great impact on the growth of any e-business because it helps to add the number of online users, or the possible customers for online businesses. This is because it allows users to access the Internet by using mobile phones and other handheld gadgets (Executive Standard Ltd UK 2008). In the US alone, the number of unique gadgets that are using the mobile broadband had increased by 154%, from 854,000 in 2006 to 2,168,000 in 2007 (comScore Inc. 2008).
In that case, it will be important for the group to focus on considering the mobile Internet users in designing and implementing their marketing strategies. Thus, the group must design and launch a website that can be browsed and navigated by using any mobile phone. The said website must detect what type of mobile phone is accessing it, and can display its content in the right screen size, so that, it will be easily navigated regardless of the model and brand of cell phone being used by the visitor/customer. The said mobile site must contains the same type of content and information contained in the traditional website of the hotels, but its content must have been optimized in order to be viewed and displayed on a mobile phone.
By doing that, the customer will be able to leave messages and enquiry at the same time enables them to book and reserve their desired services, products and request in fast and more efficient manner
In November 2010, Vertex Pharmaceuticals completed its first NDA under its own name for the drug Telaprevir, a novel oral treatment of Hepatitis C. Development and commercialization of Telaprevir is shared with Johnson and Johnson for European distribution and Mitsubishi for the far east. Telaprevir, a protease inhibitor, is the second in this class to reach NDA status, just behind Merck's boceprevir.
e the market share of the company (Tutor2u 2009). This can be seen on the effort of the company on its pricing strategies, advertising and sales promotion. This can be seen on the effort of the company in applying technologies or Information Systems in their entire process, in order to ensure that they are giving fast and efficient services towards the customers.
2) Market Development – this strategy focus on the different actions of the business that seeks to sell its existing products into a new market. This strategies focuses on establishing or building new hotels in different cities or parts of the globe. In late 2009, the Peninsula Shanghai will be completely opened. Above all, in July 2008, the group entered into a non-legally binding heads of agreement with the Qatari Diar Real State Investment Company for the proposed establishments of hotel in Paris, France (The Hong Kong and Shanghai Hotels, Limited 2008).
3) Product Development – pertains on the different growth strategies which aim to introduce new products in an existing market. The Peninsula Hotel Group focuses on the different strategies which improve its existing assets, by introducing new concepts or improving facilities that will help to enhance the brand image and competitiveness of the hotels. In 2008, the hotel in Beijing installed a new spa, swimming pool and fitness center, at the same time, welcomed a new fleet of Rolls-Royces and BMWs during the time for the Beijing Olympics. In addition, the Peninsula New York revitalized its rooftop bar by the process of creating a new concept that was called the Salon de Ning, it is also in an extensive spa, gym and pool renovation. Furthermore, the Peninsula Beverly Hills renovated its roof terrace and swimming pool deck, and was reopened in April 2008. In Manila, guestrooms in the Ayala Tower were renovated, while the Salon de Ning was created in the Peninsula Hong Kong (The Hong Kong and Shanghai Hotels, Limited 2008).
VI. Specific Growth Opportunities
There are different opportunities that are available for the company, in order to ensure their success in the future. One of this is the advent of mobile marketing, or the process of advertising and selling their products and services over the Mobile Internet. Mobile Internet has a great impact on the growth of any e-business because it helps to add the number of online users, or the possible customers for online businesses. This is because it allows users to access the Internet by using mobile phones and other handheld gadgets (Executive Standard Ltd UK 2008). In the US alone, the number of unique gadgets that are using the mobile broadband had increased by 154%, from 854,000 in 2006 to 2,168,000 in 2007 (comScore Inc. 2008).
In that case, it will be important for the group to focus on considering the mobile Internet users in designing and implementing their marketing strategies. Thus, the group must design and launch a website that can be browsed and navigated by using any mobile phone. The said website must detect what type of mobile phone is accessing it, and can display its content in the right screen size, so that, it will be easily navigated regardless of the model and brand of cell phone being used by the visitor/customer. The said mobile site must contains the same type of content and information contained in the traditional website of the hotels, but its content must have been optimized in order to be viewed and displayed on a mobile phone.
By doing that, the customer will be able to leave messages and enquiry at the same time enables them to book and reserve their desired services, products and request in fast and more efficient manner
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