netrashetty
Netra Shetty
Sauer-Danfoss (formerly Sauer-Sundstrand and Danfoss Fluid Power until 2000) designs, manufactures, and markets engineered hydraulic and electronic systems and components for use primarily in applications of mobile equipment. The product range serves markets such as agriculture, construction, road building, material handling, municipal, forestry, turf care, and many others. Sauer-Danfoss has sales, manufacturing, and engineering capabilities in Europe, the Americas, and the Asia-Pacific region.
Inter-relationships
The inter-relationship is enabled by the creation of trust in an electronic environment (Chadwick, 2001) from where better IMC process and relationship marketing is being recognize and business operations is most effective when marketing is of strength beyond what the three issues can give to make business worthwhile. Aside, as indicated by Allan and Chudry (2000, p. 82), that the Internet is an excellent channel for communicating with customers on an individual basis because of its immediate and direct interaction capability.
Henceforth, the integration of the issues in marketing is as important in electronic marketing as it is in the non-virtual world. The ultimate role of direct marketing is to gain effective response. The Internet has the advantage of being able to solicit such responses in real time and enables providers to interact with potential and actual consumers as well as enabling intra-customer communications. This interaction has sparked further debate on the possibility of one on one marketing (Caccavale, 2000) with view to developing strong and lasting relationships with loyal customers (Agrawal et al., 2001). Hence, interactive information-giving is essential as precursor to the transaction and be logical to suppose that the individualized and tailored messages/offers which are made possible by the Internet (Peppers and Rogers, 1993), the facility for better and stronger inter-relationship building. Chadwick (2001) suggests that the human factor in e-commerce is present in such communications from which trust can be gained, going as far as saying that “if consumers think they see signs of trust on e-marketing web sites, they will likely reciprocate with trust” (p. 657). Furthermore, people who wish to purchase using electronic marketing exhibit similar purchase behaviour to those who purchase in traditional environments. Having established a need, they search for information on products to satisfy that need. In today's environment, the trend is towards information excess, which can aid consumer's decision-making processes. Customers may use the Internet pre-purchase in an attempt to find unbiased information about their prospective purchase as found from company sponsored web pages. Like, information relating to the variety of products available, their relative quality and stock levels are important determinants in stimulating product and/or brand awareness (Luk et al., 2002). Indeed, most of the market-driven companies need to mine the data they obtain from customers as form of marketing research to better determine customer needs respectively. They also need to use click-stream data to learn how customers use their sites and why sales are abandoned and analyze the effectiveness of individual promotion
fK NOP probe participation and the future of inclusive public engagement at SRA Conference
GfK NOP Social Research is presenting, not once but twice, at the SRA Annual Conference 2008 on 11 December at the University of London.
As part of this review of the impact of Social Research over the past 30 years and look ahead at the future trends for the next 30 years, GfK NOP are hosting two interactive workshops.
‘Does he take sugar?’ Learnings on enabling disabled people to have their own voice in surveysIn this workshop Bridget Williams, Director, and Laura Davies, Research Manager, present GfK NOP’s latest research experiences to highlight their learning in enabling disabled people to have their own voice and an equal say in surveys.
In the UK around one in three households includes at least one person defined as disabled under the Disability Discrimination Act and the number of disabled people in the UK is growing and will continue to grow in the future due to changes in society and our aging population. It is essential that researchers take the necessary steps to ensure that as many people are able to participate in the research as possible, to ensure accurate representation of the whole UK public.
The session will explore GfK NOP’s experiences of developing and working with a Reference Network of disabled people to understand and agree how the research could be as inclusive as possible; the tools and techniques used to ensure that disabled people could participate in interviews; and the specialist training that GfK NOP Social Research interviewers undertook to ensure that interviewers and respondents felt comfortable in the interviewing situation.
The second workshop explores the changing dynamic of the research relationship Presented by Michael Thompson, Research Director, and Josephine Hansom, Senior Executive, this workshop explores the changing dynamic of the research relationship and argues that the recent shift from the traditional ‘respondent’ role towards a more participative role needs to continue to keep social research relevant to modern life.
In a world of online forums, consumer blogs and national news broadcasters encouraging ‘Have your say’ areas against key news stories, the UK public expects to be involved in the centre of discussions as an equal partner. For example, during the 2007 floods, the BBC broadcast over 3,000 still images and 200 mobile phone videos sent in from members of the public. To remain relevant in the future, it is essential that social research reflects this cultural shift.
Inter-relationships
The inter-relationship is enabled by the creation of trust in an electronic environment (Chadwick, 2001) from where better IMC process and relationship marketing is being recognize and business operations is most effective when marketing is of strength beyond what the three issues can give to make business worthwhile. Aside, as indicated by Allan and Chudry (2000, p. 82), that the Internet is an excellent channel for communicating with customers on an individual basis because of its immediate and direct interaction capability.
Henceforth, the integration of the issues in marketing is as important in electronic marketing as it is in the non-virtual world. The ultimate role of direct marketing is to gain effective response. The Internet has the advantage of being able to solicit such responses in real time and enables providers to interact with potential and actual consumers as well as enabling intra-customer communications. This interaction has sparked further debate on the possibility of one on one marketing (Caccavale, 2000) with view to developing strong and lasting relationships with loyal customers (Agrawal et al., 2001). Hence, interactive information-giving is essential as precursor to the transaction and be logical to suppose that the individualized and tailored messages/offers which are made possible by the Internet (Peppers and Rogers, 1993), the facility for better and stronger inter-relationship building. Chadwick (2001) suggests that the human factor in e-commerce is present in such communications from which trust can be gained, going as far as saying that “if consumers think they see signs of trust on e-marketing web sites, they will likely reciprocate with trust” (p. 657). Furthermore, people who wish to purchase using electronic marketing exhibit similar purchase behaviour to those who purchase in traditional environments. Having established a need, they search for information on products to satisfy that need. In today's environment, the trend is towards information excess, which can aid consumer's decision-making processes. Customers may use the Internet pre-purchase in an attempt to find unbiased information about their prospective purchase as found from company sponsored web pages. Like, information relating to the variety of products available, their relative quality and stock levels are important determinants in stimulating product and/or brand awareness (Luk et al., 2002). Indeed, most of the market-driven companies need to mine the data they obtain from customers as form of marketing research to better determine customer needs respectively. They also need to use click-stream data to learn how customers use their sites and why sales are abandoned and analyze the effectiveness of individual promotion
fK NOP probe participation and the future of inclusive public engagement at SRA Conference
GfK NOP Social Research is presenting, not once but twice, at the SRA Annual Conference 2008 on 11 December at the University of London.
As part of this review of the impact of Social Research over the past 30 years and look ahead at the future trends for the next 30 years, GfK NOP are hosting two interactive workshops.
‘Does he take sugar?’ Learnings on enabling disabled people to have their own voice in surveysIn this workshop Bridget Williams, Director, and Laura Davies, Research Manager, present GfK NOP’s latest research experiences to highlight their learning in enabling disabled people to have their own voice and an equal say in surveys.
In the UK around one in three households includes at least one person defined as disabled under the Disability Discrimination Act and the number of disabled people in the UK is growing and will continue to grow in the future due to changes in society and our aging population. It is essential that researchers take the necessary steps to ensure that as many people are able to participate in the research as possible, to ensure accurate representation of the whole UK public.
The session will explore GfK NOP’s experiences of developing and working with a Reference Network of disabled people to understand and agree how the research could be as inclusive as possible; the tools and techniques used to ensure that disabled people could participate in interviews; and the specialist training that GfK NOP Social Research interviewers undertook to ensure that interviewers and respondents felt comfortable in the interviewing situation.
The second workshop explores the changing dynamic of the research relationship Presented by Michael Thompson, Research Director, and Josephine Hansom, Senior Executive, this workshop explores the changing dynamic of the research relationship and argues that the recent shift from the traditional ‘respondent’ role towards a more participative role needs to continue to keep social research relevant to modern life.
In a world of online forums, consumer blogs and national news broadcasters encouraging ‘Have your say’ areas against key news stories, the UK public expects to be involved in the centre of discussions as an equal partner. For example, during the 2007 floods, the BBC broadcast over 3,000 still images and 200 mobile phone videos sent in from members of the public. To remain relevant in the future, it is essential that social research reflects this cultural shift.
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