netrashetty
Netra Shetty
The Federal National Mortgage Association (FNMA) (OTCBB: FNMA), commonly known as Fannie Mae, was founded in 1938 during the Great Depression as part of the New Deal. It was set up as a government-sponsored enterprise (GSE), but it converted into a publicly traded company in 1968.[3] The corporation's purpose is to expand the secondary mortgage market by securitizing mortgages in the form of mortgage-backed securities (MBS),[4] allowing lenders to reinvest their assets into more lending and in effect increasing the number of lenders in the mortgage market by reducing the reliance on thrifts.[5]
Half of those familiar with tablets and ereaders plan to purchase one in the next year
Tablets and their not-too-distant relatives, ereaders, have become prized platforms for consuming digital media.
2010 sales of both types of device were strong, according to International Data Corporation (IDC). Worldwide, 10.1 million tablets were shipped in Q4, up from 4.5 million in Q3.
Ereader shipments rose from 3 million in 2009 to 12.8 million in 2010.
eMarketer estimates worldwide tablet sales will reach 24 million this year, about 80% of which will be iPads.
Research from Boston Consulting Group (BCG) confirms that tablet and ereader purchase intentions are high, especially among those who are already familiar with the devices.
Half of internet users in the US who knew about tablets and ereaders planned to buy one in the next year, and 70% were considering a purchase in the next three years. Worldwide interest was nearly as high.
BCG’s research suggests that multipurpose tablets are in greater demand than single-purpose ereaders, as respondents indicated a desire to consume a variety of digital content on their devices.
Most respondents in the US and abroad agreed that enhanced web access and the ability to purchase and play back a variety of entertaining content, including music, video and games, would be key to driving usage of tablets and ereaders.
And internet users also indicated they were by and large willing to pay for such content.
An analysis of the optimal price most respondents were willing to pay found potential tablet users thought $5 to $10 was about right for digital books or monthly subscriptions to digital b
The accuracy to market is concern of telecommunication firms as part of the technology driven industries. Designing products that meet customer needs, while still aiming to be first to market, is often dilemma for firms in such industries. It has been argued for some time that primary means for achieving competitive advantage is by accelerating the new product development process (Karagozoglu and Brown, 1993; Lynn et al., 1999; Page, 1993). The purpose of this research is to explore how marketing research affects market strategy and opportunity in UK telecom industry as the study will examine relationship between dissemination and use of marketing research in the telecommunications industry.
Overview of Literature Study
Langerak et al. (1999) and Millson et al. (1992) argue that creating customer value should be the focus of new product development efforts. There focus on the customer involves doing marketing research to confirm market acceptance and identify product requirements and design. Karagozoglu and Brown (1993) indicate that majority of firms involve customers in the development phases of market process as it permits the greatest leverage of customer information. The undertaking marketing research with or about customers is critical to reducing new product development marketing ways.
Why the telecommunications industry?
There is faster new product development is important to many firms, particularly those in dynamic and hostile environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). One industry, which is currently operating in such an environment, is the telecommunications industry. The signing of the Telecommunications Act which prevented local phone companies, long-distance companies, cable TV and wireless service companies from entering each other’s business, the companies are able to bundle variety of services and, more importantly, make significant progress toward building high-speed information highway, which can transmit voice and video communications by entering markets previously closed to them. How has deregulation changed the telecommunications industry? It has increased competition, as companies from different industries and different parts of the world vie for position in this diverse industry. Deregulation has led to the development of competing products and technologies in an attempt to be at the forefront when standards are established.
Telecom firms that face such highly competitive and dynamic environments are predicted to face greater pressure to bring products to market faster than those that operate in more stable and static environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). Moreover, in recent study, Ittner and Larcker (1997) suggest that more research is needed on the relationship between various marketing practices and strategic cycle in diverse technological and competitive settings. Thus, focus on UK telecommunications industry as dynamic paced industry that has seen ever-shorter product life cycles in recent years. Given these characteristics, the usage of marketing research in developing marketing strategy may prevent or reduce the need for multiple and lengthy tests of individual marketing strategy elements such as packaging, pricing, advertising, brand name. The below illustration is an example of marketing stance of EU telecommunication industry in which UK is a part respectively.
Half of those familiar with tablets and ereaders plan to purchase one in the next year
Tablets and their not-too-distant relatives, ereaders, have become prized platforms for consuming digital media.
2010 sales of both types of device were strong, according to International Data Corporation (IDC). Worldwide, 10.1 million tablets were shipped in Q4, up from 4.5 million in Q3.
Ereader shipments rose from 3 million in 2009 to 12.8 million in 2010.
eMarketer estimates worldwide tablet sales will reach 24 million this year, about 80% of which will be iPads.
Research from Boston Consulting Group (BCG) confirms that tablet and ereader purchase intentions are high, especially among those who are already familiar with the devices.
Half of internet users in the US who knew about tablets and ereaders planned to buy one in the next year, and 70% were considering a purchase in the next three years. Worldwide interest was nearly as high.
BCG’s research suggests that multipurpose tablets are in greater demand than single-purpose ereaders, as respondents indicated a desire to consume a variety of digital content on their devices.
Most respondents in the US and abroad agreed that enhanced web access and the ability to purchase and play back a variety of entertaining content, including music, video and games, would be key to driving usage of tablets and ereaders.
And internet users also indicated they were by and large willing to pay for such content.
An analysis of the optimal price most respondents were willing to pay found potential tablet users thought $5 to $10 was about right for digital books or monthly subscriptions to digital b
The accuracy to market is concern of telecommunication firms as part of the technology driven industries. Designing products that meet customer needs, while still aiming to be first to market, is often dilemma for firms in such industries. It has been argued for some time that primary means for achieving competitive advantage is by accelerating the new product development process (Karagozoglu and Brown, 1993; Lynn et al., 1999; Page, 1993). The purpose of this research is to explore how marketing research affects market strategy and opportunity in UK telecom industry as the study will examine relationship between dissemination and use of marketing research in the telecommunications industry.
Overview of Literature Study
Langerak et al. (1999) and Millson et al. (1992) argue that creating customer value should be the focus of new product development efforts. There focus on the customer involves doing marketing research to confirm market acceptance and identify product requirements and design. Karagozoglu and Brown (1993) indicate that majority of firms involve customers in the development phases of market process as it permits the greatest leverage of customer information. The undertaking marketing research with or about customers is critical to reducing new product development marketing ways.
Why the telecommunications industry?
There is faster new product development is important to many firms, particularly those in dynamic and hostile environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). One industry, which is currently operating in such an environment, is the telecommunications industry. The signing of the Telecommunications Act which prevented local phone companies, long-distance companies, cable TV and wireless service companies from entering each other’s business, the companies are able to bundle variety of services and, more importantly, make significant progress toward building high-speed information highway, which can transmit voice and video communications by entering markets previously closed to them. How has deregulation changed the telecommunications industry? It has increased competition, as companies from different industries and different parts of the world vie for position in this diverse industry. Deregulation has led to the development of competing products and technologies in an attempt to be at the forefront when standards are established.
Telecom firms that face such highly competitive and dynamic environments are predicted to face greater pressure to bring products to market faster than those that operate in more stable and static environments (Calantone et al., 1997; Kessler and Chakrabarti, 1996). Moreover, in recent study, Ittner and Larcker (1997) suggest that more research is needed on the relationship between various marketing practices and strategic cycle in diverse technological and competitive settings. Thus, focus on UK telecommunications industry as dynamic paced industry that has seen ever-shorter product life cycles in recent years. Given these characteristics, the usage of marketing research in developing marketing strategy may prevent or reduce the need for multiple and lengthy tests of individual marketing strategy elements such as packaging, pricing, advertising, brand name. The below illustration is an example of marketing stance of EU telecommunication industry in which UK is a part respectively.
Last edited: