Description
The Marketing of Textile items is designed to facilitate the professional development of young talent and identify culture-fit employees for the company's Management Trainee program.
1
A Final Project Report
On
“Marketing of Textile items with reference to M/s. The Bombay
Dyeing & mfg. Pvt Lt.!
A report submitted in partial fulfillment of the requirement for the degree
Of
MASTERS OF BUSINESS ADMINISTRATION
(2010-2012
SUBMITTED TO!- SUBMITTED B"!-
Uni#er$it% In$tit&te o' Applie( Mana)e*ent Science
(A((re$$ o' t+e &ni#er$it%,in$tit&te
-ERTIFI-ATE FROM T.E -ANDIDATE
I_____________________________, Student of MBA (________________). Roll
Number. ________________ do hereby certify that the Proect !or" titled /Mar0etin) o'
Te1tile ite*$ 2it+ re'erence to M,$3 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(37 i# a bonafide
!or" carried out by me.
Si$nature of the %andidate_____________________________
Name& ______________________
Branch&_____________________
Roll No._____________________
'A()& ________________
P*A%)&________________
-ERTIFI-ATE FROM T.E 8UIDE
T+i$ i$ certi'ie( t+at t+e project 2or0 title( /Mar0etin) o' Te1tile ite*$ 2it+ re'erence to
M,$3 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(7 i$ 4ona'i(e 2or0 carrie( o&t 4% 99999999933
99999999 Roll No99999999999999999993 a can(i(ate 'or t+e MBA
9999999999999999993: E1a*ination o' t+e Uni#er$it% In$tit&te o' Applie(
Mana)e*ent Science &n(er *% )&i(ance an( (irection3
Si)nat&re o' t+e 8&i(e;;;;;;;;;;;;;;;;;;;;;;;;;;
Na*e!;;;;;;;;;;;;;;;;;;;
De$i)nation!;;;;;;;;;;;;;;
Na*e o' t+e Or)na$ition!;;;;;;;;;;;;;;;;;
A((re$$!;;;;;;;;;;;;;;;;;;;;;
'A()& ________________
P*A%)&________________
TAB6E OF -ONTENT
-+apter3 -ONTENTS Pa)e No3
No
1 INTRODU-TION +
1.1 ),ecuti-e Summary .
1./ About (he Bombay 'yein$ 0 mf$. P-t *td 1
1.2 S3ecific 4becti-e 5
1.6 Im3ortance of the #tudy of (e,tile 17
1.+ Sco3e of the Study 11
1.. 83dation till /71/ on (e,tile# Indu#trie# 12
2 ABOUT TEe of the te,tile alon$ !ith a33arel mar"et in India i# Buite bi$.
? Performance of thi# indu#try ha# been con#i#tent ri$ht from the #tart of the ne! millennium.
? A-ailability of the #"illed labor in India i# com3arati-ely chea3 in relation to the #ame in
other 3art# of the !orld.
? (he 3olicie# related to the ed hel3# that are $i-en by thi#
cell in-ol-e ad-i#ory #u33ort alon$ !ith a##i#tance.
? At the time of o3eration of the te,tile indu#try #et by the forei$n in-e#tor certain 3roblem#
may cro3 u3. (he#e 3roblem# are #orted out by the e itA# full 3otential and achie-e the tar$et. (he
te,tile indu#try i# 3re#ently e,3eriencin$ an a-era$e annual $ro!th rate of 5@17H and i# e,3ected
to $ro! at a rate of 1+H in -alue , !hich !ill e-entually reach the tar$et of 8S K 11: billion by
/71/. (he clothin$ and a33arel #ector are e,3ected to $ro! at a rate of /1 Ht in -alue term#.
23? Te1tile In(&$tr% E1port$!-
Intro(&ction
(e,tile indu#try 3lay# a #i$nificant role in the $ro!th of Indian economy and it i# an im3ortant
com3onent of $lobal trade. (e,tile indu#try account# for about one third of IndiaA# total e,3ort
earnin$#. It i# re$arded a# the #econd lar$e#t indu#try of India and i# the lar$e#t forei$n e,3ort
earner, accountin$ for 2:H of the $ro## e,3ort earnin$# in trade. 'urin$ 155/@52 and /771@7/,
te,tile e,3ort# recorded an increa#e at a com3ound annual $ro!th rate of 16.71H. Candloom and
cotton are the t!o mo#t #i$nificant #ector# in te,tile indu#try. (he#e t!o #ector# to$ether
contribute the maor 3ortion of total te,tile e,3ort in India.
Tra(in) partner$
*eadin$ tradin$ 3artner# of India are Malay#ia, Au#tralia, Ma>a"h#tan, 8SA, South Africa,
Romania, Ar$entina, )$y3t, 9ermany, ed.
6ea(in) Te1tile *ill$ in In(ia !-
So*e o' t+e *ajor te1tile *ill$ in In(ia are!
2. Raymond *td., Mumbai
6. 9ra#im Indu#trie# *td., Na$da
:. '%M (e,tile#, Ne! 'elhi
+. S. Mumar#, Mol"ata
.. Reliance Indu#trie#, Ahmedabad
1. Mafatlal Indu#trie#, Mumbai
5. Ar-ind Mill# *td., Ahmedabad
17. A#hima Synte,, Ahmedabad
113 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(3: M&*4ai
1/. Ci#ar S3innin$ Mill# *td.
12. Anand Sil" Mill#, Oal#ad
16. (ite, Sil" Mill#,Oal#ad
1:. Shree #ainath Sil" Mill#, Oal#ad
1+. Shreei (radin$ %om3any, Surat
1.. 9arden Sil" Mill# *td., Surat
11. Ra Rayon *td., Mumbai
15. Shiyai Sil" Mill# *td, (hane
/7. Nirmala ation $re! in the 15th century, #o did the tradin$, and ne!
o33ortunitie# for bu#ine##. In the late 15th century, Bombay !a# one of the maor cotton 3ort# of
the !orld. No!ro#ee ;adia #en#ed an o33ortunity in IndiaA# mu#hroomin$ te,tile indu#try and
on Au$u#t /2, 11.5, Bombay 'yein$ !a# founded in a humble redbric" #hed. Since then,
Bombay 'yein$ ha# $ro!n into one of IndiaA# lar$e#t 3roducer of te,tile#. (he com3any al#o
di-er#ified and 3ioneered the manufacturin$ of -ariou# chemical#
?32 -o*panie$ o' Bo*4a% D%ein) 8ro&p!
T+e Bo*4a% D%ein) M')3 -o3 6t(& Bombay 'yein$ 0 Manufacturin$ %o. *td i# IndiaA#
leadin$ 3roducer of te,tile#.
)o Air! $o Air i# a lo!@co#t carrier 3romoted by Bombay 'yein$ 9rou3.
Bo*4a% D%ein) - DMT! Bombay 'yein$ @ 'M( i# the lar$e#t manufacturer of 'imethyl
(ere3hthalate ('M() in India. 'M( i# a ra! material for the manufacturer of Polye#ter fibre,
film, filament 0 yarn and en$ineerin$ 3la#tic#.
National Pero1i(e 6t(3! (he com3any i# a 3ioneer and leader in India in 3ero,y$en chemical#.
Bo*4a% B&r*a+ Tra(in) -orpn 6t(& (he com3any i# en$a$ed in 3lantation# and 3roduce#
tea, coffee, cardamom, blac" 3e33er and rubber.
Britannia In(&$trie$ 6t(! It i# the lar$e#t com3any in the Indian i )a#tern *imited i# a oint -enture 3ublic limited com3any
bet!een Bombay 'yein$ 9rou3 and 9her>i 4r$ani#ation, Lurich (S!it>erland). (he com3any
!a# formed to 3ro-ide con#ultancy #er-ice# in the field of te,tile indu#try. (oday, the com3any
ha# di-er#ified it# #er-ice# in the field of (ran#3ortation G Ci$h!ay#, Brid$e# G AT (>al&e A((e( Ta1! OA( !or"# on the 3rinci3le that !hen ra! material# 3a##e# throu$h
-ariou# manufacturin$ #ta$e# and manufactured 3roduct 3a##e# throu$h di#tribution #ta$e#, ta,
le-ied on the TOalue Added= at each #ta$e and not on the $ro## #ale# 3rice. TOalue Added= mean#
difference bet!een #ellin$ 3rice and 3urcha#e 3rice.
Rate#&
in$ re#eller# to #ell their 3roduct may #till need a##i#tance !ith certain
3art# of the di#tribution 3roce##.
E$ta4li$+in) -+annel Relation$+ip$
Since channel member# mu#t be con-inced to handle a mar"eter=# 3roduct it ma"e# #en#e to
con#ider channel 3artner=# need# in the #ame !ay the mar"eter con#ider# the final u#er=# need#.
Co!e-er, the need# of channel member# are much different than tho#e of the final cu#tomer.
re#eller# #ee" 3roduct# of intere#t to the re#eller=# cu#tomer# but are al#o concerned !ith many
other i##ue# #uch a#&
• Deli#er% L Re#eller# !ant the 3roduct deli-ered on@time and in $ood condition in order to
meet cu#tomer demand and a-oid in-entory out@of@#toc"#.
• Pro'it Mar)in L Re#eller# are in bu#ine## to ma"e money #o a "ey factor in their deci#ion
to handle a 3roduct i# ho! much money they !ill ma"e on each 3roduct #old. (hey e,3ect
that the difference (i.e., mar$in) bet!een their co#t for acBuirin$ the 3roduct from a #u33lier
and the 3rice they char$e to #ell the 3roduct to their cu#tomer# !ill be #ufficient to meet
their 3rofit obecti-e#.
• Ot+er Incenti#e$ L Be#ide# 3rofit mar$in, re#eller# may !ant other incenti-e# to entice
them e#3ecially if they are reBuired to $i-e e,tra effort #ellin$ the 3roduct. (he#e incenti-e#
may be in the form of additional free 3roduct# or e-en bonu#e# for achie-in$ #ale# $oal#.
• Pac0a)in) L Re#eller# !ant to handle 3roduct# a# ea#ily a# 3o##ible and !ant their
#u33lier# to #hi3 and #ell 3roduct# in 3ac"a$e# that fit !ithin their #y#tem. e or de#i$n in order to fit on a #tore=# #helf, or the
#hi33in$ 3ac"a$e mu#t fit !ithin the re#eller=# !arehou#e or recei-in$ doc" #3ace. Al#o,
many re#eller# are no! reBuirin$ mar"eter# to con#ider addin$ identification ta$# to
3roduct# (e.$., Rin$ manufacturer# 3roduce bed linen#, to!el#, home furni#hin$#, #chool
uniform#, #uitin$ 0 #hirtin$ and a !hole bli##ful ran$e of other 3roduct# on the ba#i# of
demand. 4n thi# 3roect I had to $i-e a com3lete detail about the readymade $arment
manufacturer# li"e&@
1) (he number of manufacturer#, !here are they located, ty3e# of $arment# they
ma"eW
/) ;hat i# the 3ro#3ect of Bo*4a% D%ein) 5 Man&'act&rin) -o*pan% 6t(
3roduct in the te,tile indu#tryW
2) ;hat are the Bo*4a% D%ein) 5 Man&'act&rin) -o*pan% 6t( 3roduct and
non@Bombay 'yein$ 3roduct they u#eW
6) %on-ertin$ the non Bombay 'yein$ loyal u#er# into loyal u#er#W
(heir #u$$e#tion# (If any) etc.
A32 AIMS AND OB@E-TI>ES
• (o find the e,act number of hea-y 3rofit $i-in$ te,tile mar"et in north belt.
• (o "no! !hat are the different ty3e# of te,tile item# the#e unit# manufacture.
• (o "no! !hat are the different brand# of te,tile $enerally in u#e and $et a $ood
re#3on#e and re3eat 3urcha#e by cu#tomer.
• (o "no! !hat are the non@Bombay 'yein$ Brand# the#e (e,tile unit# u#e.
• (o "no! the dealer# from !hom the#e (e,tile unit# 3urcha#e their ra!@material#.
• (o find out the rea#on behind the difference in the 3rice bein$ char$ed for the
Bombay 'yein$ 3roduct by the dealer#.
• (o ma"e an e#timate of 3er day 3roduction in India
• (o create a demand for Bombay 'yein$ 3roduct in the#e (e,tile unit#.
• (o #tudy the #ati#faction le-el of the Bombay 'yein$ u#er# and non@Bombay
'yein$ u#er#.
• (o enBuire !hether there i# com3lain of Bombay 'yein$ 3roduct.
• (o #tudy the #ea#onal -ariation in the #ale# of #e!in$ 3roduct#.
• (o "no! ho! a Scheme i# made.
• (o "no! ho! tar$et# are #et for the Sale#man.
A3? O>ER A66 FINDIN8S OF NORT. BE6T MARKET
42*/$'" B*2-D" $& B$MB2( D(%/-1 B%/-1 '"%D B( T0% T%5T/L%
'-/T" /- -$*T0 B%LT+
(A Threas
BOMBA" D"EIN8
Bran($
(T+rea($
S3ade Poly Moon Ameto
Percenta)e
o' -on$&*ption 6/.//H 67H 27H
2-2L("/"
ATIONA6 TOO6S
1) 'oe# the com3any 3ro-ide any recreational acti-itie#( you can mar"
more than one o3tion in ca#e a33licable)
o Picnic#
o (our#
o ITIES
1)'oe# the com3any 3ro-ide any tran#3ortation facilitie#(ye#Gno)
/) if ye#, !hat ty3e of facilitie# ha-e been 3ro-ided___________
____________________________________________________
2)'oe# the com3any 3ro-ide uniform for it# em3loyee#(ye#Gno)
6)if ye#,
o ;ho i# re#3on#ible for 3ro-idin$ the#e uniform#
o ;ho ta"e care of their maintenanence
'oe# the com3any ha# !ell ea#tabli#h cafeteriaGcanteen(ye#Gno)
If ye#,
+) !hat facilitie# are 3ro-ided
o *unch
o Brea"fa#t
o 'inner
o Snac"#
.) Payment Mode
o ed
o Paid
1) doe# the com3any ha# any #3ecial aid facility( you can mar" more than
one o3tion if a33licable)
o 4n duty doctor#
o Any collaboration !ith ho#3ital#
o Ambulance for emer$ency
o ation ______
_____________________________________________________________
1/) any other !elfare related initiati-e you !ould li"e to #hare______________
___________________________________________________________________
RE=ARDS AND RE-O8NISATION
1) ;hat a33reciation #cheme# are bein$ follo!ed by your or$ani>ation
o A33reciate 3ublicly
o Incenti-e#
o Increment#
o Promotion#
o Any other 3lea#e #3ecify,
____________________________________________________________
__________________________________________
/) !hat are -ariou# re!ard# and reco$nition #cheme# for the or$ani>ation
o Additional 3ay for e,tra !or"
o Paid -acation#
o 4-ertime
o Monetary re!ard#
o Per"#
o Any other 3lea#e #3ecify_____________________________
2) Co! do you reco$ni>e out#tandin$ 3erformer
o Re$ularity
o Punctuality
o Initiati-e
o ),tra !or"
o Producti-ity
o Any other, 3lea#e #3ecify____________________________________
___________________________________________________________
6)Any other medical benefit# 3ro-ided____________________________
__________________________________________________________
Any other reco$ni#ational #cheme# you !ould li"e to #hare_________
___________________________________________________________
,$*D $& T02-6"
(hi# 3roect re3ort i# a re#ult of endle## effort 0 immen#e de$ree of toil by many $reat
mind#. It !a# 3lea#ure to !or" on M,$3 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(3
I !ould li"e to than" all tho#e 3eo3le !ho $raciou#ly hel3ed me by #harin$ their -aluable
time, e,3erience 0 "no!led$e
I than"# to the entire team of M,$3 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(. !ho
influenced me to !or" 3o#iti-ely at each and e-ery #te3 by $i-in$ their 3reciou# time to
di#cu## and to 3ro-ide rele-ant information and 3ro-idin$ me co@o3eration and cordial
en-ironment for ma"in$ me comfortable durin$ my #tay in com3any.
(o!ard# the end I !ould li"e to than" all tho#e !ho ha-e directly or indirectly hel3ed me
to com3lete thi# 3roect #ucce##fully.
I !ould al#o li"e to than" all the reader# !ho !ould #tudy thi# 3roect.
(-an(i(ate Na*e
Uni#er$it% In$tit&te o' Applie( Mana)e*ent Science
doc_433392013.docx
The Marketing of Textile items is designed to facilitate the professional development of young talent and identify culture-fit employees for the company's Management Trainee program.
1
A Final Project Report
On
“Marketing of Textile items with reference to M/s. The Bombay
Dyeing & mfg. Pvt Lt.!
A report submitted in partial fulfillment of the requirement for the degree
Of
MASTERS OF BUSINESS ADMINISTRATION
(2010-2012
SUBMITTED TO!- SUBMITTED B"!-
Uni#er$it% In$tit&te o' Applie( Mana)e*ent Science
(A((re$$ o' t+e &ni#er$it%,in$tit&te
-ERTIFI-ATE FROM T.E -ANDIDATE
I_____________________________, Student of MBA (________________). Roll
Number. ________________ do hereby certify that the Proect !or" titled /Mar0etin) o'
Te1tile ite*$ 2it+ re'erence to M,$3 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(37 i# a bonafide
!or" carried out by me.
Si$nature of the %andidate_____________________________
Name& ______________________
Branch&_____________________
Roll No._____________________
'A()& ________________
P*A%)&________________
-ERTIFI-ATE FROM T.E 8UIDE
T+i$ i$ certi'ie( t+at t+e project 2or0 title( /Mar0etin) o' Te1tile ite*$ 2it+ re'erence to
M,$3 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(7 i$ 4ona'i(e 2or0 carrie( o&t 4% 99999999933
99999999 Roll No99999999999999999993 a can(i(ate 'or t+e MBA
9999999999999999993: E1a*ination o' t+e Uni#er$it% In$tit&te o' Applie(
Mana)e*ent Science &n(er *% )&i(ance an( (irection3
Si)nat&re o' t+e 8&i(e;;;;;;;;;;;;;;;;;;;;;;;;;;
Na*e!;;;;;;;;;;;;;;;;;;;
De$i)nation!;;;;;;;;;;;;;;
Na*e o' t+e Or)na$ition!;;;;;;;;;;;;;;;;;
A((re$$!;;;;;;;;;;;;;;;;;;;;;
'A()& ________________
P*A%)&________________
TAB6E OF -ONTENT
-+apter3 -ONTENTS Pa)e No3
No
1 INTRODU-TION +
1.1 ),ecuti-e Summary .
1./ About (he Bombay 'yein$ 0 mf$. P-t *td 1
1.2 S3ecific 4becti-e 5
1.6 Im3ortance of the #tudy of (e,tile 17
1.+ Sco3e of the Study 11
1.. 83dation till /71/ on (e,tile# Indu#trie# 12
2 ABOUT TEe of the te,tile alon$ !ith a33arel mar"et in India i# Buite bi$.
? Performance of thi# indu#try ha# been con#i#tent ri$ht from the #tart of the ne! millennium.
? A-ailability of the #"illed labor in India i# com3arati-ely chea3 in relation to the #ame in
other 3art# of the !orld.
? (he 3olicie# related to the ed hel3# that are $i-en by thi#
cell in-ol-e ad-i#ory #u33ort alon$ !ith a##i#tance.
? At the time of o3eration of the te,tile indu#try #et by the forei$n in-e#tor certain 3roblem#
may cro3 u3. (he#e 3roblem# are #orted out by the e itA# full 3otential and achie-e the tar$et. (he
te,tile indu#try i# 3re#ently e,3eriencin$ an a-era$e annual $ro!th rate of 5@17H and i# e,3ected
to $ro! at a rate of 1+H in -alue , !hich !ill e-entually reach the tar$et of 8S K 11: billion by
/71/. (he clothin$ and a33arel #ector are e,3ected to $ro! at a rate of /1 Ht in -alue term#.
23? Te1tile In(&$tr% E1port$!-
Intro(&ction
(e,tile indu#try 3lay# a #i$nificant role in the $ro!th of Indian economy and it i# an im3ortant
com3onent of $lobal trade. (e,tile indu#try account# for about one third of IndiaA# total e,3ort
earnin$#. It i# re$arded a# the #econd lar$e#t indu#try of India and i# the lar$e#t forei$n e,3ort
earner, accountin$ for 2:H of the $ro## e,3ort earnin$# in trade. 'urin$ 155/@52 and /771@7/,
te,tile e,3ort# recorded an increa#e at a com3ound annual $ro!th rate of 16.71H. Candloom and
cotton are the t!o mo#t #i$nificant #ector# in te,tile indu#try. (he#e t!o #ector# to$ether
contribute the maor 3ortion of total te,tile e,3ort in India.
Tra(in) partner$
*eadin$ tradin$ 3artner# of India are Malay#ia, Au#tralia, Ma>a"h#tan, 8SA, South Africa,
Romania, Ar$entina, )$y3t, 9ermany, ed.
6ea(in) Te1tile *ill$ in In(ia !-
So*e o' t+e *ajor te1tile *ill$ in In(ia are!
2. Raymond *td., Mumbai
6. 9ra#im Indu#trie# *td., Na$da
:. '%M (e,tile#, Ne! 'elhi
+. S. Mumar#, Mol"ata
.. Reliance Indu#trie#, Ahmedabad
1. Mafatlal Indu#trie#, Mumbai
5. Ar-ind Mill# *td., Ahmedabad
17. A#hima Synte,, Ahmedabad
113 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(3: M&*4ai
1/. Ci#ar S3innin$ Mill# *td.
12. Anand Sil" Mill#, Oal#ad
16. (ite, Sil" Mill#,Oal#ad
1:. Shree #ainath Sil" Mill#, Oal#ad
1+. Shreei (radin$ %om3any, Surat
1.. 9arden Sil" Mill# *td., Surat
11. Ra Rayon *td., Mumbai
15. Shiyai Sil" Mill# *td, (hane
/7. Nirmala ation $re! in the 15th century, #o did the tradin$, and ne!
o33ortunitie# for bu#ine##. In the late 15th century, Bombay !a# one of the maor cotton 3ort# of
the !orld. No!ro#ee ;adia #en#ed an o33ortunity in IndiaA# mu#hroomin$ te,tile indu#try and
on Au$u#t /2, 11.5, Bombay 'yein$ !a# founded in a humble redbric" #hed. Since then,
Bombay 'yein$ ha# $ro!n into one of IndiaA# lar$e#t 3roducer of te,tile#. (he com3any al#o
di-er#ified and 3ioneered the manufacturin$ of -ariou# chemical#
?32 -o*panie$ o' Bo*4a% D%ein) 8ro&p!
T+e Bo*4a% D%ein) M')3 -o3 6t(& Bombay 'yein$ 0 Manufacturin$ %o. *td i# IndiaA#
leadin$ 3roducer of te,tile#.
)o Air! $o Air i# a lo!@co#t carrier 3romoted by Bombay 'yein$ 9rou3.
Bo*4a% D%ein) - DMT! Bombay 'yein$ @ 'M( i# the lar$e#t manufacturer of 'imethyl
(ere3hthalate ('M() in India. 'M( i# a ra! material for the manufacturer of Polye#ter fibre,
film, filament 0 yarn and en$ineerin$ 3la#tic#.
National Pero1i(e 6t(3! (he com3any i# a 3ioneer and leader in India in 3ero,y$en chemical#.
Bo*4a% B&r*a+ Tra(in) -orpn 6t(& (he com3any i# en$a$ed in 3lantation# and 3roduce#
tea, coffee, cardamom, blac" 3e33er and rubber.
Britannia In(&$trie$ 6t(! It i# the lar$e#t com3any in the Indian i )a#tern *imited i# a oint -enture 3ublic limited com3any
bet!een Bombay 'yein$ 9rou3 and 9her>i 4r$ani#ation, Lurich (S!it>erland). (he com3any
!a# formed to 3ro-ide con#ultancy #er-ice# in the field of te,tile indu#try. (oday, the com3any
ha# di-er#ified it# #er-ice# in the field of (ran#3ortation G Ci$h!ay#, Brid$e# G AT (>al&e A((e( Ta1! OA( !or"# on the 3rinci3le that !hen ra! material# 3a##e# throu$h
-ariou# manufacturin$ #ta$e# and manufactured 3roduct 3a##e# throu$h di#tribution #ta$e#, ta,
le-ied on the TOalue Added= at each #ta$e and not on the $ro## #ale# 3rice. TOalue Added= mean#
difference bet!een #ellin$ 3rice and 3urcha#e 3rice.
Rate#&
in$ re#eller# to #ell their 3roduct may #till need a##i#tance !ith certain
3art# of the di#tribution 3roce##.
E$ta4li$+in) -+annel Relation$+ip$
Since channel member# mu#t be con-inced to handle a mar"eter=# 3roduct it ma"e# #en#e to
con#ider channel 3artner=# need# in the #ame !ay the mar"eter con#ider# the final u#er=# need#.
Co!e-er, the need# of channel member# are much different than tho#e of the final cu#tomer.
re#eller# #ee" 3roduct# of intere#t to the re#eller=# cu#tomer# but are al#o concerned !ith many
other i##ue# #uch a#&
• Deli#er% L Re#eller# !ant the 3roduct deli-ered on@time and in $ood condition in order to
meet cu#tomer demand and a-oid in-entory out@of@#toc"#.
• Pro'it Mar)in L Re#eller# are in bu#ine## to ma"e money #o a "ey factor in their deci#ion
to handle a 3roduct i# ho! much money they !ill ma"e on each 3roduct #old. (hey e,3ect
that the difference (i.e., mar$in) bet!een their co#t for acBuirin$ the 3roduct from a #u33lier
and the 3rice they char$e to #ell the 3roduct to their cu#tomer# !ill be #ufficient to meet
their 3rofit obecti-e#.
• Ot+er Incenti#e$ L Be#ide# 3rofit mar$in, re#eller# may !ant other incenti-e# to entice
them e#3ecially if they are reBuired to $i-e e,tra effort #ellin$ the 3roduct. (he#e incenti-e#
may be in the form of additional free 3roduct# or e-en bonu#e# for achie-in$ #ale# $oal#.
• Pac0a)in) L Re#eller# !ant to handle 3roduct# a# ea#ily a# 3o##ible and !ant their
#u33lier# to #hi3 and #ell 3roduct# in 3ac"a$e# that fit !ithin their #y#tem. e or de#i$n in order to fit on a #tore=# #helf, or the
#hi33in$ 3ac"a$e mu#t fit !ithin the re#eller=# !arehou#e or recei-in$ doc" #3ace. Al#o,
many re#eller# are no! reBuirin$ mar"eter# to con#ider addin$ identification ta$# to
3roduct# (e.$., Rin$ manufacturer# 3roduce bed linen#, to!el#, home furni#hin$#, #chool
uniform#, #uitin$ 0 #hirtin$ and a !hole bli##ful ran$e of other 3roduct# on the ba#i# of
demand. 4n thi# 3roect I had to $i-e a com3lete detail about the readymade $arment
manufacturer# li"e&@
1) (he number of manufacturer#, !here are they located, ty3e# of $arment# they
ma"eW
/) ;hat i# the 3ro#3ect of Bo*4a% D%ein) 5 Man&'act&rin) -o*pan% 6t(
3roduct in the te,tile indu#tryW
2) ;hat are the Bo*4a% D%ein) 5 Man&'act&rin) -o*pan% 6t( 3roduct and
non@Bombay 'yein$ 3roduct they u#eW
6) %on-ertin$ the non Bombay 'yein$ loyal u#er# into loyal u#er#W
(heir #u$$e#tion# (If any) etc.A32 AIMS AND OB@E-TI>ES
• (o find the e,act number of hea-y 3rofit $i-in$ te,tile mar"et in north belt.
• (o "no! !hat are the different ty3e# of te,tile item# the#e unit# manufacture.
• (o "no! !hat are the different brand# of te,tile $enerally in u#e and $et a $ood
re#3on#e and re3eat 3urcha#e by cu#tomer.
• (o "no! !hat are the non@Bombay 'yein$ Brand# the#e (e,tile unit# u#e.
• (o "no! the dealer# from !hom the#e (e,tile unit# 3urcha#e their ra!@material#.
• (o find out the rea#on behind the difference in the 3rice bein$ char$ed for the
Bombay 'yein$ 3roduct by the dealer#.
• (o ma"e an e#timate of 3er day 3roduction in India
• (o create a demand for Bombay 'yein$ 3roduct in the#e (e,tile unit#.
• (o #tudy the #ati#faction le-el of the Bombay 'yein$ u#er# and non@Bombay
'yein$ u#er#.
• (o enBuire !hether there i# com3lain of Bombay 'yein$ 3roduct.
• (o #tudy the #ea#onal -ariation in the #ale# of #e!in$ 3roduct#.
• (o "no! ho! a Scheme i# made.
• (o "no! ho! tar$et# are #et for the Sale#man.
A3? O>ER A66 FINDIN8S OF NORT. BE6T MARKET
42*/$'" B*2-D" $& B$MB2( D(%/-1 B%/-1 '"%D B( T0% T%5T/L%
'-/T" /- -$*T0 B%LT+
(A Threas
BOMBA" D"EIN8
Bran($
(T+rea($
S3ade Poly Moon Ameto
Percenta)e
o' -on$&*ption 6/.//H 67H 27H
2-2L("/"
ATIONA6 TOO6S
1) 'oe# the com3any 3ro-ide any recreational acti-itie#( you can mar"
more than one o3tion in ca#e a33licable)
o Picnic#
o (our#
o ITIES
1)'oe# the com3any 3ro-ide any tran#3ortation facilitie#(ye#Gno)
/) if ye#, !hat ty3e of facilitie# ha-e been 3ro-ided___________
____________________________________________________
2)'oe# the com3any 3ro-ide uniform for it# em3loyee#(ye#Gno)
6)if ye#,
o ;ho i# re#3on#ible for 3ro-idin$ the#e uniform#
o ;ho ta"e care of their maintenanence
'oe# the com3any ha# !ell ea#tabli#h cafeteriaGcanteen(ye#Gno)If ye#,
+) !hat facilitie# are 3ro-ided
o *unch
o Brea"fa#t
o 'inner
o Snac"#
.) Payment Mode
o ed
o Paid
1) doe# the com3any ha# any #3ecial aid facility( you can mar" more than
one o3tion if a33licable)
o 4n duty doctor#
o Any collaboration !ith ho#3ital#
o Ambulance for emer$ency
o ation ______
_____________________________________________________________
1/) any other !elfare related initiati-e you !ould li"e to #hare______________
___________________________________________________________________
RE=ARDS AND RE-O8NISATION
1) ;hat a33reciation #cheme# are bein$ follo!ed by your or$ani>ation
o A33reciate 3ublicly
o Incenti-e#
o Increment#
o Promotion#
o Any other 3lea#e #3ecify,
____________________________________________________________
__________________________________________
/) !hat are -ariou# re!ard# and reco$nition #cheme# for the or$ani>ation
o Additional 3ay for e,tra !or"
o Paid -acation#
o 4-ertime
o Monetary re!ard#
o Per"#
o Any other 3lea#e #3ecify_____________________________
2) Co! do you reco$ni>e out#tandin$ 3erformer
o Re$ularity
o Punctuality
o Initiati-e
o ),tra !or"
o Producti-ity
o Any other, 3lea#e #3ecify____________________________________
___________________________________________________________
6)Any other medical benefit# 3ro-ided____________________________
__________________________________________________________
Any other reco$ni#ational #cheme# you !ould li"e to #hare____________________________________________________________________
,$*D $& T02-6"
(hi# 3roect re3ort i# a re#ult of endle## effort 0 immen#e de$ree of toil by many $reat
mind#. It !a# 3lea#ure to !or" on M,$3 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(3
I !ould li"e to than" all tho#e 3eo3le !ho $raciou#ly hel3ed me by #harin$ their -aluable
time, e,3erience 0 "no!led$e
I than"# to the entire team of M,$3 T+e Bo*4a% D%ein) 5 *')3 P#t 6t(. !ho
influenced me to !or" 3o#iti-ely at each and e-ery #te3 by $i-in$ their 3reciou# time to
di#cu## and to 3ro-ide rele-ant information and 3ro-idin$ me co@o3eration and cordial
en-ironment for ma"in$ me comfortable durin$ my #tay in com3any.
(o!ard# the end I !ould li"e to than" all tho#e !ho ha-e directly or indirectly hel3ed me
to com3lete thi# 3roect #ucce##fully.
I !ould al#o li"e to than" all the reader# !ho !ould #tudy thi# 3roect.
(-an(i(ate Na*e
Uni#er$it% In$tit&te o' Applie( Mana)e*ent Science
doc_433392013.docx